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Low-carbon economy [Sustainable Business]

The earth on which humans live is suffering from the most serious environmental threats in history, including pollution of land and sea bodies, global warming, and the spread of diseases. According to relevant media reported, the health effects of flue gas emitted by domestic waste incineration plants on the health of residents around the incineration plant, large-scale water cuts caused by the use of water source pollution, and extreme weather caused by global climate change are in fact related to environmental pollution. With the rapid development of industry but the increasing impact of pollution on human normal life, the development of a low-carbon economy will become an inevitable trend of social progress. The development of a low-carbon economy is not only an inevitable choice for ecological and social civilization at the national and international levels, but also the only way for human beings to develop further. Therefore, the development of a low-carbon economy is of great significance to sustainable development strategies, and it is also an important means of building an ecologically civilized society. Low-carbon economy is an inevitable trend of enterprise development. Only when a company truly achieves low-carbon development can it develop healthily in a modern society. The development of a low-carbon economy will inevitably require continuous advancement in science and technology, and advancement in science and technology will also bring about technological innovations in products for enterprises. Therefore, the development of a low-carbon economy not only affects the environment and climate, but also brings new vitality to the technology and products of enterprises. If an enterprise focuses on a low-carbon economy, its technological innovation and technological development will inevitably lead in the forefront of similar enterprises. This will increase the technical strength of its products and seize opportunities in the market. It is also extremely important for the development of the enterprise itself. Important, so the development of a low-carbon economy is of great significance.

The "low-carbon people" are using changes in the details of their lives to prove that climate change is no longer just a concern of environmentalists, government officials, experts and scholars, but is closely related to each of us. Today, when the promotion of a healthy life has become a trend, "low-carbon life" is no longer just an ideal, but something you and I can do.

● Turn off the computer in time

Statistics show that 75% of household electricity is consumed on TVs, computers, and stereos that are kept in standby mode. If a computer is used for 4 hours a day and turned off at other times, it can reduce carbon dioxide emissions by 83%. Remember to turn off the computer during the noon break, and turn off the monitor and power when off work.

● Take more buses

Carbon dioxide from transportation accounts for more than 30% of greenhouse gas emissions, and one of the best ways to reduce such emissions is to take a bus. Choose one day of the week to take the bus or bike to work instead of driving.

● Pay bills online

Choosing online banking and credit card paper bills as much as possible can not only reduce the use of our bank's resources for business, but also reduce the energy consumed by paper documents in the transportation process.

● Open a window

Open a window to replace the room air conditioner. When using the air conditioner in summer, adjust the temperature slightly. Statistics show that as long as everyone raises the air conditioner by 1 degree Celsius, the country can save 3.3 billion kilowatt-hours of electricity each year.

● Hanging a clothesline

Studies have shown that 60% of the “energy” of a piece of clothing is released during the washing and drying process. It should be noted that warm water is used instead of hot water when washing clothes; after washing, the clothes are hung on the clothesline to dry naturally, and do not put in the dryer. In this way, a total of 90% of CO2 emissions can be reduced.

● Bring your own shopping bag

Every year, more than 500 billion plastic bags are consumed worldwide, of which less than 3% are recyclable. Plastic bags are made of polyethylene, and it takes thousands of years to achieve biodegradation after being buried. So, whether you go to the supermarket or the vegetable market, don't forget to bring your own shopping bag.

● Plant a tree

When it comes to global warming, if you don’t understand the complex “carbon capture” technology, don’t panic. In fact, the tree itself is the master who "captures" carbon dioxide. So quickly join the tree planting army.

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Green economy [Sustainable Business]

  Green water and mountains are people’s treasures. This is a greening slogan that has been praised by people over the years. Why do you compare green to treasures? Because green releases oxygen, green nourishes the land, and green makes the air warm and humid. It has become a fact that areas with good green areas have better economic development and better air quality than areas with poor green areas. The green economy, as its name implies, is a sustainable economy and an affordable economy. Green economy is a new economic form that is market-oriented, based on traditional industrial economy, and developed for the purpose of harmony between economy and environment. It is produced and manifested by the industrial economy to meet the needs of human environmental protection and health. A state of development.

  In today's world, the knowledge economy is presented to the world as a brand-new economic system. It has greatly affected all fields, changed people's production and lifestyle, and it will have an incalculable role in promoting the development of human society. The knowledge economy is "an economy in which the most important factors are the possession and allocation of knowledge resources, and the green production, distribution and consumption with science and technology as the core". In other words, it is a reflection of the green economy. The development of a green economy can not only observe the trajectory of urban sustainable development, but also predict a kind of convergence in human economic development.

  To develop a green economy, we must actively develop green technology. Green technology is the most important pillar for the development of a green economy. It is related to whether the green economy can get out of the old path of the traditional economy. Success or failure is tied to one.

  Therefore, the core of green technology is to strengthen the research and development of waste recycling. Any waste is an alienated form of another substance (resource) and has the value of reuse. Therefore, strengthen the recycling and development of waste. Research on utilization is an important part of the green economy.

   The social technological innovation required by the green economy is mainly manifested in the following two aspects: One is the transformation and innovation of traditional economic technology, including resource reduction technology, recycling technology, and harmless technology, to reduce the use of natural resources and waste The second is resource-saving high-tech, through the continuous optimization and upgrading of industrial structure, to realize the substitution of intellectual resources for environmental material resources and the transformation from resource-intensive enterprises to technology-intensive and environmentally-friendly enterprises. The intellectualization and ecologicalization of economic activities, the cultivation and development of new industrial enterprises with high technological content, good economic benefits, low resource consumption, low environmental pollution, and full use of human resources, will promote sustained economic growth.

  Adhere to the concept that the environment is the resource, the harmony between man and nature, and the environment is the productivity. Establish the concept of green development and incorporate green economy into comprehensive decision-making for economic and social development. In the implementation of comprehensive environmental and development decision-making, economic stimulus plans, and industrial adjustment and revitalization plans, integrate the concepts, measures and actions of the green economy, actively explore a realistic green performance evaluation system, and promote the economic, social and ecological environment. Continuous development.

  Maybe there are many pollution and waste problems around us. They are gradually consuming the earth's organic life form step by step, and the earth has already appeared "unhealthy". In response to this terrible phenomenon, what kind of countermeasures should the country, enterprises, and consumers take? There is no doubt that the country should correctly guide the green economy. And companies should create a good environment and atmosphere for green development. For ourselves, that is, consumers, we should practice the concept of green consumption. For industry leaders, they should correctly guide the development of a green economy.

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White Pollution [Sustainable Business]

It is true that white pollution has become one of the environmental problems of  the world. As for the hazards of plastic, most of the time our feelings only come from those bleak little animals.It is often eaten by animals as food, and some animals are entangled in plastic and die.

 Some pictures of the tragic deaths of marine animals or birds are full of shock at first glance on the Internet. However, the same type of photos have been spread for a long time, and it is inevitable that people are visually tired and slightly numb.After all, in some people’s views, at the top of the food chain, humans will not be confused about plastics like other animals and feed on garbage.

  Some people believe that the drawbacks of plastic bags are really far away because no one will eat them,and we are not living in the ocean.  But the ocean is really not the end of plastic waste. That is just one cycle of  plastic bags. they have quietly returned to our human in the end.

 It reported that millions of plastic bottles and plastic bags can be sold every minute in the world, and an average of nearly 8 million tons of plastic waste can be produced . The degradation time of disposable plastics is very long and the vitality is extremely tenacious. When the degradation is not completed, they will break into many small pieces and become "microplastics."

  A research report by Dr. Philipp Schwabl of the Medical University of Vienna, Austria showed that as many as 9 types of microplastics with diameters between 50 and 500 microns were detected in human feces.

 What are the effects of white pollution on our lives? 

1. "Visual pollution": The waste plastic packaging scattered around cities, tourist areas, rivers and roads will bring undesirable stimulation to people's vision,it affects the overall beauty of the city and scenic spot、 destroy the urban landscape and scenes, and form a "visual Pollution" pollution. "

2, "potential hazards": after waste plastic packaging enters the environment, it is difficult to degrade which causes long-term, deep-seated ecological problems. First of all, it is difficult to dispose of waste plastic packaging on the day if it is mixed with waste: the landfill treatment will waste a long time; and it is not suitable for composting treatment, waste plastic packaging is mixed in the soil, affecting the absorption of nutrients and water by crops, which will lead to crops die; because the quality cannot be guaranteed, it is difficult to recover the classified waste plastic; if burned, plastic bags are difficult to burn because it often mixed with dirt and water, and even it becomes the secondary pollution; second, plastic bags will cause animals to die after they  treat them as food mistakenly if human throw waste on land or water.

  Now more and more people have begun to realize the seriousness of the problem, and many countries also took some actions to protect our earth. now, the U.S. government has enacted legislation to ban the use of microplastics in cosmetics and toiletries, which becomes the first country in the world to announce such a ban; the European Union has begun to formulate a proposal to ban the use of microplastics in cosmetics; China's related ban may also followed those countries. For our normal people, trying to minimize the use of disposable plastic products, carrying water cups when going out, and refusing over-packaged products are some measures which can make little contribution which we can do. When purchasing cosmetics and personal care products, develop the habit of reading product ingredient labels and not purchase products containing plastic microbeads.

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New Energy [Sustainable Business]

Today,new energy topics which are represented by Tesla are increasingly being reported by the social media, it leads to more and more people are focusing on the new energy technologies that are conducive to sustainable development.This is the reflection about new energy ,which is one of the ways to make some contribution to sustainable development.

 Some people may have this question: With the excavation and utilization of non-renewable resources such as oil and coal, the storage of non-renewable resources that mankind has proven can only be used for decades.After many years later,what do we use to support food,clothing,housing and transportation?

 Since the advent of human civilization, humans have begun to use wind, tides and other natural currents to get the energy. At the beginning of agricultural production activities, people used cattle, horses and humans to cultivate the land in order to get the energy. Therefore, getting energy from natural movement is not a new thing. However, in the past few centuries, due to the depletion of some major natural resources, mankind's demand for energy could not be fully satisfied,people must find some sustainable energy sources to replace the physical natural resources.

 Since the completion of the industrial revolution for the first time, we have relied heavily on fossil fuels to power industrial machines. In the past few decades, people in developed countries have not shown much interest in the invention of new engineering methods, but these new engineering methods can elevate our oldest form of power to a higher level. Today, with the oil problem and climate change, we have to support "renewable" energy or "alternative" energy. 

So in the next decades, humans have been looking for a new energy source which is clean,no pollution and renewable.

 Now we need not only new energy production methods, but also new energy concepts. To some extent, all of us need to be energy aware and accept a more energy-efficient lifestyle. However, it is also important that we also need to understand that the future energy landscape will be large and small, and the methods will vary.

In developed countries, most people only know about large-scale or "macro" national power infrastructure. For decades, huge coal, oil, natural gas, or nuclear power plants have successfully met the electricity needs of millions of people. For most people, the generation of electrical energy has always been someone else's business, and has nothing to do with them.

  Today, many people continue to ignore local small-scale alternative energy sources. For example, domestic wind turbines are often treated coldly because they "cannot generate enough electricity." Anyone who wants to generate electricity from a small wind turbine is indeed likely to be disappointed. However, the "one or the other" attitude towards local and household energy production is precisely what needs to be changed.

In the near future, we will need to use all possible forms of power. A few large-scale power generation technologies will not be sufficient to meet global energy demand. Therefore, even if a certain technology can only meet a few percent of our energy needs, we will have to accept it.

Smart grids have begun to allow some individuals and companies to become energy users and energy suppliers. Local micro-generation technologies, such as household wind turbines or solar panels, are showing their abilities. In the near future, the decentralized two-way power grid will include large and small generator systems, which is likely to become the norm. Most individuals, households, and businesses will also directly produce a portion of the electricity to power appliances that have never been connected to the mains transmission line.

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Brand Building [Sustainable Business]

Most of the time,we tend to choose some famous brand when we want to buy something,and even those famous brand products are quite higher than normal.Why do we usually choose the products which we heard from TV, newspapers or Internet instead of the unfamous?What is brand building? How to establish the brand buliding？All those questions are worth discussing.

  Brand building is the process of generating awareness and promotion of the services of a company through direct advertising campaigns or through sponsorship. Brand building strategies bring consumers closer to the brand and provide value for them so that they can know, feel and experience the brand.

   Brand building influences both personal and business development.It is the best way to increase the consumer awareness of the brand,and at the same time,it also gives brands itself unique to other brands.The brand awareness and equity can improve by customers’ participatory and interactive platforms.Since the brand building is very important for the companies, there are 5 steps to find some measures to brand building.

1.Knowing the company itself

 Before a company builds a brand, it must understand who its competitors and what value the companies can provide to consumers.And at the same time,identifying  what are your own advantages and disadvantages in the industry and field that your brand belongs to? That is to say, companies must evaluate themselves before brand building. Only in this way companies can truly provide correct positioning and brand strategy implementation.  

2.Understanding the market

 At this time, it is not only necessary for companies to start themselves from the hardware and software resources of the enterprise, but also it  fully understands the characteristics of the industry, the business environment, consumer perceptions, communication strategies and other information. It would be one-sided and unobjective to evaluate from the communication level alone. This link allows companies to realize the importance of creating a brand, and how to think about problems from the perspective of consumers, conduct surveys on customers, and better understand the current status of the brand through the survey results.

3.Designing all parts of the brand

  It Includes brand name, brand description, brand slogan, brand pattern expression and brand story, these five parts of the corporate brand are also independent and inseparable from each other, but as a whole brand, the brand analysts of National Brand Economic Network believe that the five major some companies must grasp this, which is also the key to the success of brand building.

4.Conception of communication methods

 What is the brand of the company, how to make the brand of the company acceptable to people, and how should the company spread it? After understanding a series of relationships, the company can bring the core benefits of the brand to customers, and in a more appropriate way, Graphically or graphically Peugeot informs each of these benefits unmistakably.

5.Making a brand promise

 The brand promise of an enterprise is the principle and spiritual banner of brand creation, which means that the brand promises consumers. The enterprise brand promise includes product promise and is higher than product promise. Consumers’ expected emotional and functional interest requirements for a certain product or service of the company, that is, the company wants consumers to feel, and the brand promise is to consider the problem from the customer’s point of view and better define what they are selling. The functions and emotional effects that need to be achieved after the service.

References:

Bhattacharya,J.(n.d).The Complete Guide to Brand Building(Must-Read for Digital Marketers).Retrieved from  https://www.singlegrain.com/blog-posts/branding/the-complete-guide-to-brand-building-must-read-for-digital-marketers/#:~:text=Brand%20building%20is%20the%20process,feel%20and%20experience%20the%20brand.

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Water[Sustainable Business]

Water is the only substance that widely exists on the earth in three physical states. The water we often say refers to liquid water. The water we use usually refers to liquid water, and the water we save usually refers to liquid water.Water is the source of life, any living thing will cease to exist without water. We need to use and consume water in production and life, and agriculture and industry account for the bulk of the water. The direction of our saving is agricultural and industrial water, and domestic water is only a small part of water.If used correctly, water is a renewable resource, but if groundwater is extracted without scruples, it becomes non-renewable because it takes a long time to replenish naturally. As the world's population increases and demand grows, freshwater resources become more and more depleted.

  Freshwater resources are sufficient to meet the growing global demand. However, water shortages have occurred in parts of the world because water is not always available in the places where it is most needed.So far, studies have underestimated global water shortages because they only look at water shortages on an annual basis, not a monthly basis. In addition, most surveys only assess physical water shortages, such as water shortages experienced in arid regions, ignoring the constraints of social and economic factors on water use.

Large water consumption and low water availability, especially during drought periods, have led to a decrease in river water volume, lower lake water and groundwater levels, and a vicious cycle of water shortage and resource depletion.

 Some studies also show that water shortages are the most severe in spring and summer. This is a good description of the water shortage caused by physical efficiency and overuse. Summer is a dry period with very little rainfall, there is no concentrated agricultural activity and spring is the rainiest month of the year but it is also the time when most planting occurs.

 The earth's water resources are scarce, uneven distribution of water resources, waste of water resources, serious water pollution, and many other issues have received increasing attention. How to do a good job in wastewater treatment has become an important problem in solving aquatic ecology.

 The wastewater treatment equipment currently developed can meet the national standards for discharge of domestic life, hospitals, food factories, chemical plants, pharmaceuticals, etc., to achieve water regeneration, recycling, rational utilization, and sustainable ecological development of water resources.Raise awareness of water resources protection and promote water recycling activities.

Here are some tips which we can do to save water:

1. Save laundry water:

 Laundry is the "big household" of household water. In order to save water, try not to wash clothes one by one separately. Hand washing is recommended for small and small clothes, which can save a lot of water. If you find it troublesome to wash one by one, you can accumulate more dirty clothes and throw them into the washing machine.

2. Save water in the kitchen:

Scrape leftovers and oil stains on cooking utensils and utensils as much as possible, wipe them off with paper towels, and then put them in the pool for cleaning, which is easier to clean and can save water.

3. Save clean water

Try to abandon the use of traditional mops and rags, and choose water-saving mops currently on the market, which is labor-saving and convenient. Or use an old towel to make a set and put it on the flat mop head. When it is dirty, take it off and wash it in a basin, which can save a lot of water.

4. Save personal water

Turn off the faucet in time when brushing teeth, taking hand sanitizer, and wiping shower gel; do not use the toilet to flush out cigarette butts and fine waste; when using water, turn off the faucet in time if you need to open the door or answer the phone.

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Corporate Stakeholder [Sustainable Business]

The so-called corporate stakeholders are people who have a relationship with the company.In the views of the management,corporate stakeholders refer to any stakeholders in the external environment of the company that are affected by corporate decisions and actions.As one of the important roles in the company,what is the meaning of proposing stakeholder theory? I read some materials to reflect this.

  The corporate stakeholder’s theory developed in Western countries around the 1960s, and its influence expanded rapidly after the 1980s, and it began to influence the choice of corporate governance models in the United States, Britain and other countries, and it promoted the transformation of corporate management methods. .

 Corporate stakeholder’s theory is profound theoretical and practical background. The key of the corporate stakeholder theory is that it believes that with the development of the modern, the position of the owner of material capital in the company is gradually weakening. This so-called weakening of the status of material owners refers to the stakeholder theory strongly questioning the traditional core concept that "a company is owned by individuals and institutions that hold the company's common stock."

  In other words, the corporate stakeholder theory has changed the strategy of traditional companies that only insist on shareholder priority. It proposes to comprehensively balance the needs of the various stakeholders of the company, instead of focusing solely on the interests of shareholders.Moreover, the corporate stakeholder theory also requires companies to pay more attention to their own social benefits in addition to pursuing financial indicators.It urges corporate managers to strengthen their understanding and respect for all individuals closely related to corporate behavior and results, and try to meet their needs.According to the stakeholder theory, it is not only an ethical requirement, but also a strategic resource, to include all stakeholders in corporate decision-making. It proved that it really helps to build a company's competitive advantage.

  As a theory, the core idea of ​​the stakeholder corporate theory is that a part of the decision-making power and interests of the enterprise held by shareholders should be transferred to the hands of stakeholders. But some people also pointed out that the transfer of this kind of rights may harm the rights and interests of shareholders, which is actually the case. Of course, there is no perfect theory in the world, and the stakeholder theory also has some shortcomings. For example, this theory has not undergone specific implementation and it cannot be verified by scientific tests; it also has significant theoretical flaws in the identification of stakeholders; As an enterprise manager, it is impossible to take into account the needs of all stakeholders in theory, and can only narrow the scope of stakeholders based on the interests of the enterprise. This is also a betrayal of the principles of fairness and justice.

  Corporate stakeholder theory still has considerable enlightenment and research value for enterprise managers. The theory points out that a company must maintain profitability and performance, otherwise it cannot meet the needs of anyone's interests. At the same time, a company should try its best to meet the needs of shareholders and other stakeholders, so as to fully ensure that the company's economic and social benefits are improved together. Among them, the most important thing is the identification of stakeholders, how to select the most relevant stakeholders, and give priority to the needs of these stakeholders, which is very important for business managers. Finally, it should be noted that no matter how important the stakeholders are to the company, the power to decide how many rights and permissions the company should share is in the hands of the company's managers.

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Innovation in Chinese enterprises [Sustainable Business]

 Innovation is the main source of enterprise economic growth.The stronger the innovation ability has,enterprises will get the better position in international trade.More and more Chinese enterprises paid attention to its innovation development.I read some materials about Chinese enterprises innovation reports, I reflection some about what Chinese enterprises did and what innovations had Chinese enterprises make.

   First of all, we must figure out what is innovation spirit before answering this question.General,innovation ability refers to the ability to continuously provide new ideas,new theories,new methods and new inventions with economic value,social value,and ecological value etc.The main determinant factors of the level of innovation ability relies on the level of human research creation.In other words,to solve this problem,we only need to explain why China has improved its research and creativity capabilities.Generally speaking,there are several factors can increase creativity:

    1.Traditional ideas reduce the influence for modern people.There is the idea that “Wood is the tallest in the forest, the wind will destroy it.” in Chinese traditional thinking.Chinese children are taught to obey since they were young,so this becomes their basic principle of life,lacking the inner impulse to create.Now, more new ideas such as reserving differences impact the thinking of modern people,making more and more people dare to publicize individuality,so that they can burst out more powerful research and creativity in different ways.

   2. The social system welcomes and supports high creativity. There was no way to start when we talk about creativity in the past,but now,whether it is elementary school students,middle students,middle school students,college students or workers, various occupations and identities provided a variety of higher-level innovation and entrepreneurship competitions and other innovative invention projects.Although there may be some rigid and unreasonable situations in the implementation process,but objectively speaking,it effectively improves the subjective initiative of ordinary people for innovation and creation.

  3.The recognition of creation has improved in the social environment.The improvement of the overall cultural quality has made the social environment more and more recognized for the creation results.And with the possible capital injection, the creation can have a higher conversion rate,making the recognition increase to become a product with actual economic benefits.This is not only and encouragement to the creator itself,but also a positive effect on guiding a good social atmosphere.In summary,the overall improvement of Chinese current innovation capabilities is the result of multiple effects.Chinese people are happy to see this,and they believe that in the future,Chinese can have greater breakthroughs in innovation capabilities and it can produce more innovative ideas and products.

  Now,China has integrated into the wave of globalization. The prosperity of the country and the development of the economy fundamentally depend on the competitive advantages of enterprises or industries. The establishment of this advantage depends on a large industrialization road. Since the 1970s, many developing countries have begun to reflect on the road to industrialization they have taken, and economists have also begun to reflect on the early concepts of development economics. Many developing countries have begun to reform based on the concept of new development economics, and have begun to re-select and design new industrialization paths. However, the traditional industrial model is difficult to achieve basic industrialization in 2020, so it must be transformed and there is a new industrialization path.

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How to maintain long-term, sustained and stable efforts [Sustainable Business]

 In the early traditional concepts of China, hard work was a positive, upward and life-peak vocabulary. But it seems that hard work becomes a word that sounds hard, confused and thankless in our generation.Let me talk about this first, why is it more and more difficult for people to work hard now?

   It is not that we do not want to work hard, it's just we do not have the motivation to work hard.

   In fact, everyone knows that only by working hard can lead a better life, but there is no pressure in daily life and most of us do not have any special favorites. If we can not study in the famous university,we also can choose the normal college;Feeling tired of finding a job, some will choose to study further like graduate or doctor.Realizing we do not have any competition, my parents or relatives can help me to find a job;It’s very convenient to watch TV shows or movies when we feel tired. It cannot say we enjoy or not enjoy this kind of life,we just can say it is not too much happiness and unfortunate. Even some of us are asked what kind of life we want, most of us just respond: I do not know.So what is hard work? What is used for?Some people even ridicule: if you do not want to work hard, then getting married and having a baby, in order to ensure the life of your whole family,you have to work hard！

   It is not that we do not want to work hard, it’s just we do not know what we can do in order to work hard.

   It is said that Chinese farming culture is very interesting, we must do something in the ultimate way to work hard. Now, more and more companies encourage working 996, which means, working hours begin 9 am to 9 pm, working 6 days a week.Once a person passes the college entrance exam in China, the ceiling of effort he can reach in his lifetime is roughly fixed.The score is no longer the only measurement indicator for one person’s life, the choice becomes more important factor. 

   It is not that we do not want to work hard,but we can not see the effect after working hard.

   Working hard is definitely meaningful, but in the view of the impact of effort in life, the later in life, the less effort for life, and it may even directly become a deadline.Someone believes that if one thing will be useless after working hard, it is better to “not work hard”.Because it means that your ability will not work at the beginning,or your direction will be wrong from the beginning. No matter what results we are not willing to accept it.

  So you must change your mind:”I want to work hard to achieve my goals” to ” I want to achieve my goals efficiently”.”Do not treat  hard work as a goal, but as a process.”There are two pieces of advice to improve the goals effectively.

  Creating a sense of mission

   The three most boring words in the world are “Studying,hard working,and persistence.” It is not the fault of this three words,it is too painful when people do them.So we need to take some actions to make us like, one measure is “Transformation mechanism”.In this theory, you must transform your efforts into a positive circulation that only belongs you, whether something like “after reading this book, you can pretend a knowledgeable person” or “you can get a salary increase after learning this.”As long as you still have expectations for the future. Everyone has different meanings for individual life,and the source of their sense of accomplishment is also different.

    Untie yourself

    Emotions are really important whether you can continue to work hard or not, someone might find that after quitting perfectionism, many things got better.It’s not that we become stronger, but we found that we no longer are bound by bad emotions. 

    Everyone will fail,the reason why some people can move faster is not because he fails less, it is just that he does not care about failure too much and he can get up and continue working quickly.

   Do not blame yourself because the past was gone,even a small process for the future,it is still meaningful. 

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Global Warming [Sustainable Business]

Global warming is a phenomenon that is related to nature.Due to the continuous accumulation of greenhouse effects, the energy which is absorbed and emitted by the earth-atmosphere system is unbalanced.Energy is constantly accumulated in the earth-atmosphere system, which leads to a rise in temperature and global warming.It’s like a blowing balloon which is blowing in all the time, the balloon will get bigger and bigger if no restriction. Now the earth looks like a big balloon,human beings continuously emit greenhouse gases into the atmosphere,it will cause various climate problems.

  Humans begin to burn fossil fuels, such as oil, coal, etc, or cut down forest and burn them, it will produce a large amount of carbon dioxide.There kind of greenhouse gases strongly absorb infrared rays from the sun and it causes the earth’s temperature to rise.

   Global warming caused various extreme climate changes.In recent years, natural disasters such as heat waves, floods and droughts are often reported in the social media.One report showed that before the end of the 21st century, 350 million people will be affected by extreme weather and more than 100,000 people will die if human beings do not take actions to solve the increasingly serious global warming.

  Some scientists claimed that almost 90% of the disasters which human beings must face in the future are caused by climate changes, and only 10% are caused by population growth、immigration or urbanization. They also pointed out that among the various disasters caused by global warming,heat waves are the most harmful for human beings. The heat waves will increase the incidence of cardiovascular and respiratory diseases.Unless urgent measures are taken to curb global warming, by the end of this century,about 350 million people will be affected by extreme weather.

  For the normal person, there are many ways to deal with global warming, let’s talk about four aspects in food,clothing, housing and transportation.

   Food:

1.Vegetarian. Animal husbandry consumes a large amount of grains and beans, as well as precious water;the forest is sacrificed in order to graze cattle and sheep and raise pigs and chickens.

2.Eat less.As a normal person,we can choose to cook at home,and when eating outside,the order is okay, and we can take it home if we cannot finish it.

   Clothing:

1.Purchasing natural materials clothes such as pure cotton and whole linen, it is easy for recycling. 

2.Purchasing clothes and maintaining clothes according to washing standards to extend the life of clothes.

   Housing:

1.Using the second-hand furniture.Whether when buying house or renting house, making sure that we use the second-hand furniture in order to be recycled and save resources.if the regular second-hand exchanges market can be held in the communities or even on the Internet, it will be environment friendly and it also can help enhancing interpersonal friendship.

2.Using planting and greening for home furnishings. At the same time, do not use excessive decorations at home,for the furnishing, it should be simple and natural,and it does not necessarily need artificial nature. We encourage the use of ecological natural materials.

3.Water conservation. The slogan for water conservation in France is “showering once a week”.We will face the same situation if our water consumption continues to deteriorate.

4.Centralized use of power and air-conditioning in the room.Trying to reduce use of one air-conditioning in one room,and focusing on working together when there are few people in order to reduce the consumption of air-conditioning and electric lights.

   Transportation:

1.Taking the stairs instead of the elevator.Trying not to take the elevator and using the stairs instead, which can save energy and exercise.

2.Going out to walk more, riding bicycles, using the public transportation system,driving less and riding a motorcycle less.

Although the above are mentioned many times,the effect for helping global warming is true.If everyone who does a small thing together, it will make a big difference.

[deepmarkcomputer]

2020 [Sustainable Business]

It is said that the Maya predicted that 2012 is the end of world’s year, but now some people said the 2020 is.I don’t think people all over the world will have a better life in 2020.At the beginning of 2020, nature has fully demonstrated to us the power of extreme weather、natural disasters、biological invasion and viruses.Even now, many countries are suffering from viruses.

1 Australia. The Australian wildfires had been burning for 6-9 months. It reported that the residents’ homes had been destroyed,and it caused some people to get bronchitis and lung disease, which is an irreversible and progressive disease. At the same time, the fire has emitted hundreds of millions of tons of carbon dioxide into the atmosphere,it induced extreme local weather: heavy rain, heavy hail, hurricane...At the same time, the fire killed about 600 million animals.

2 In Africa, a locust disaster has broken out for a month and a half. It is expected that in 2020, a food crisis will break out in the world.

3 In Asia, there is currently a new type of coronavirus.The world has collapsed although China is currently under control. Many people died in this Pandemic,until now the vaccine has not been successfully developed, some countries are still fighting with viruses.  At the same time, the source of the virus has not been determined. Bats? seafood? wild animals? Or some people even said that  is the polar frozen soil melting and ancient viruses appearing on the sea?

4 Americas: In the United States, they are still fighting with coronavirus. American is still one of the countries with the largest number of confirmed cases and deaths.And at the same time,the virus problem has intensified the problem of ethnic conflict. 

5Japan, nuclear leak, earthquake, tsunami...

6 Canada: Blizzard with a depth of 3 meters is also caused by extreme weather around the world.

7 Philippines, the extremely dangerous dormant Taal volcano seen in 80 years and it has erupted and 450,000 people have been forced to flee.

8 Avian influenza broke out in Saudi Arabia, killing more than 20,000 birds.

  Only in 2020, we suffered frequent disasters:wildfires in Australia, melting of polar ice, accelerated disappearance of species, raging viruses, and significant climate change; it caused major economic losses for the current human society, even some of which are even irreparable. Whether we can leave the environment for human existence in the future is worrisome... 

Some people naively think that humans are at the top of the food chain. However, there is no bottom-end resource provision, nothing.Therefore, caring for nature and cherishing resources is not just an initiative, but also a concrete action by everyone. This should be a way to "repair" the relationship between human and nature. From being grateful to nature to caring for nature, you are actually in awe of nature. And to fear nature is to fear humanity itself.

   Before the catastrophe, the whole world should understand that human beings are interdependent and share wealth and woe, and cooperation and help will only emerge once people have the consciousness of a community of destiny.

  Maybe we are now undergoing a transformation in the history of human civilization and we are witnesses for the historical turning point. People often feel that life is endless from generation to generation, the continuation of the history of human civilization cannot be separated from the earth's ecological environment on which mankind depends. No matter how advanced the future technological development is, it will be the most severe challenge for mankind to restore the destroyed ecological environment. 

[deepmarkcomputer]

community isolation

 It has been a month since I am having online at home, um, how to say this feeling, I just experienced from I was not good at using Canvas at the beginning to I can use some functions now. It will not be the same as the beginning. Every function in Canvas now I experienced at least on time. And more importantly, my mood not be changed from the initial anxiety to helpless acceptance as the traffic problems during the normal semester. Every time I hurried into the classroom, I hurried home after class and I still continued to write homework and participate in the group discussion. Everything is slowly accepting the situation at this stage.

  At the beginning of community isolation, everything I felt so uncomfortable. It takes a long queue to enter the supermarket to buy food and commodities every day. Because I do not like queuing, many times I imagined that I would enter the supermarket soon if I went to the supermarket early, but every time, it was already a very long queue when I arrived at the supermarket early in the morning. I had to go to the vegetable market which is next door to buy food. As the number of infected people increased, I also gave up the vegetable market which is crowded to contact sellers in the Facebook group directly. At the same time, I also found a few stores that I have never visited at all. The food prices are reasonable and there are fewer people to buy things there. It can even to say that it is a surprise harvest during this time. The basic food of life is solved, and it is not the daily life of canned bread at least. Every time I purchase multiple varieties through Facebook directly sellers, The total price is still cheap compared with the local market even it needs 200 pesos for the delivery fee, and I need not go to the crowded market to increase the chance of infection. And I also recommended it to my friends. Moreover, I can buy a lot to cook food which I like to eat, and we will share the food with each other. 

 The most important thing every day for me is to know the local news and school announcements now. Actually, I think about it carefully. Judging by the fact that at least 100 patients continue to increase every day, even if the community isolation is lifted in May, life will not be the same as before. Due to different national conditions, I can not comment on the government ’s policies.  I think community isolation policy is the most effective and helpless strategy. As an ordinary person, as long as we only need to follow it. I can feel that this term of government is still very responsive to the local people. From the initial fear of the calmness of the mood, I slowly remembered I was a person who liked to stay at home when I was in Beijing in fact. It's just that life experiences are changing, and it slowly affects personal habits. When I first started studying while working, I always dreamed of traveling around Manila, but every time I was working very busy, the only rest time was used to study, which caused this to be a dream. I quit my job to study at the beginning of this year, and my life suddenly changed from hell to earth. I set myself a goal: To go to the suburbs of Manila at least once a month to climb mountains. But the reality is better than planned, every weekend I climb the mountains with strange friends from a Facebook group. Fortunately, reality is better than planned. Many short trips before community isolation I did. This isolation disrupted all the plans. The Cebu trip that I agreed with my friends during Holy Week was also canceled. I don't know when the next trip will be.

The avocados and lemons that I have just been planted during community isolation have sprouted. What will it be like when the fruits can be eaten many years later?

[deepmarkcomputer]

COVID-19 Reflection

 This sudden epidemic disease hit the pause button for our lives. Within almost 30 days of lockdown, some of us began to sigh life, to fear nature, and to fear death. No matter the supermarkets sold out in just very fast, I finally realized that everyone was really afraid of dying. From the beginning of 2020 to now, the COVID-19 has spread to the whole of China and now is spreading all over the world, the pain caused by the COVID-19 is huge. How can we face this epidemic? What can we learn from the epidemic?

Which is better, pessimistic or optimistic?

 Many people, such as my friends watch TV news and surf websites every day. It seems that all the good news in the news, but when we look at the information on the mobile phone again, we feel that the situation is getting worse and worse because our eyes are full of negative information. But we could not stop reading that. And as a result, some of us became nervous and were uncomfortable with eating and sleeping. We know that being too pessimistic will greatly affect our emotions, and there is a kind of "pain and fatigue", but what about being too optimistic?

  Being too pessimistic and optimistic is a bad state of mind. The best should be "I don't know", that is to face the situation every day. “I don't know if it will get better tomorrow, or whether I will get worse. The only thing I can do is to be myself, eat and sleep seriously, what should I do. Tomorrow the situation will be better, I will not immediately take off my mask to go to the market; tomorrow the situation will be even worse, and I will not eat or drink because of the mood. It is the best attitude to maintain a normal attitude towards each day.”

How do we respond to sudden changes in life and work?

The epidemic has a great impact on the work. Online teaching becomes more and more popular now, teachers and students have become anchors and audiences because of the epidemic. but only the little part of teachers and students can enjoy that way of teaching. Some people have lost their jobs because of the epidemic, some companies are facing bankruptcy. This is a great difficulty period for most people, but it is also a great opportunity. For example, many people cannot go outside to buy food such as vegetables and meat because of the epidemic, the related food delivery service on Facebook is growing rapidly. Maybe this is an opportunity for the rise of delivery in the same city. Foodpanda’s takeaway orders also increased a lot. Therefore, when we face anything, we will definitely have the opportunity to transform it into a good thing whether it is good or bad, as long as we solve it. Of course, those who use the epidemic to resell masks and deceive the public are definitely not can category to “good things”.

Life: Long-term relationship with family

 Many people could stay at home for a long time this time, probably this is the first time that accompanies their parents, siblings in decades. So, is your relationship getting better with your families? Or it has become contradictory because of getting along for a long time? One of my friends to me that he used to go home for only half a month, and there must be some days of unhappiness. But this time, he spent more than a month accompany his family and he was not unhappy at all. Although it was simple things three meals a day, working and studying or even watching TV but he found the familiar sense of being at home every day when he was in high school. It seems that it is the first time in many years that he had penetrated into the life of the other party, not just staying on the surface of greetings.

  If you have some conflicts with your family during this time, it is actually a good opportunity to resolve these conflicts. Because, these contradictions are not non-existent, the only problem is the communication is too shallow and it has not been triggered. If you can open up your heart and increase your feelings at this opportunity, it would really be better. In fact, every opportunity to get along with your parents should be cherished so that you can get along without regret.

[deepmarkcomputer]

Corporate sustainability

Corporate sustainability has become a popular word among large and small companies. Today, many companies under pressure to show how they plan to commit and provide products and services in a sustainable manner. Of course, they escape one question: what does all this mean? The sustainability of an enterprise's investment can be classified as environmental, social, and governance, and represents a socially responsible investment.

  Sustainability is usually defined as the situation’s current needs without compromising the ability of future generations to meet their needs. It has three aspects: economy, environment, and society. These three aspects are informally called people, earth and profits.

  The environment aspect

  The environment is often the most concerned by people. The companies are working to reduce their carbon footprint, packaging waste, water use and its overall impact on the environment. The companies have discovered that companies that have a beneficial impact on the planet which can also have a positive financial impact. For example, reducing the number of packaging materials usually reduces the overall expenditure on these materials, pushing its supply chain to reduce packaging, and more packaging comes from recycled or reused materials.

  Other enterprises that have an undeniable and obvious impact on the environment, such as mining or food production, it can achieve the environmental aspect by setting benchmarks and reducing standards. One of the challenges facing the environmental pillar is that the impact of companies is often not fully calculated, which means that some external factors have not been captured. In general, the combined costs of wastewater, carbon dioxide, land reclamation, and waste are not easy to calculate because companies are not always victims of waste produced by themselves.

  The society aspect

  The social aspect is linked to another vaguely defined concept: social licensing. A sustainable enterprise should be supported and recognized by employees, stakeholders and the community where it is located. to ensure and maintain this support in many ways, but in the final analysis, it is to treat employees fairly and be a good neighbor and community member both locally and globally.

  In terms of employees, companies refocus on employee retention and participation strategies, including more responsive benefits, such as better maternity leave and paternity benefits, flexible work arrangements, and learning and development opportunities. In terms of community participation, companies have proposed many ways of giving back, including fundraising, sponsorship, scholarships, and investment in local public projects.

  The economic aspect

  The economics of sustainable development is where most companies consider themselves to operate for the long-term. companies must be profitable for sustainable development. In other words, profits cannot exceed the other two pillars. In fact, making profits at all costs is not the meaning of the economic pillar at all. Activities that are in line with the economic pillar include compliance, appropriate governance and risk management.

  Sometimes this pillar is called the governance pillar and it refers to good corporate governance. This means that the interests of the board of directors and management and shareholders, as well as the interests of the company's community, value chain, and end-user customers are aligned. Regarding governance, investors may want to know that companies use accurate and transparent accounting methods, and shareholders have the opportunity to vote on important issues. They may also want to be assured that the company avoids conflicts of interest when selecting board members, it does not use political contributions to obtain inappropriate preferential treatment, and of course, does not engage in illegal behavior.

  Impact of sustainable development

 Sustainability still exists although this is a very fashionable word. For some companies, sustainable development represents an opportunity to organize various efforts under an overall concept and thus gain the trust of the public. For other companies, sustainable development means answering some sharp questions, such as how and why their business behavior will have a serious impact on their operations (if it is progressive).

  Sustainability includes the entire supply chain of an enterprise, requiring responsibility from the primary to the supplier to the retailer. If the production of a sustainable product becomes a competitive advantage for supplying multinational companies, this may reconfigure some global supply chains that are based entirely on low-cost production. Of course, this situation depends on the company's acceptance of sustainable development, and whether this is a real change in direction.

[deepmarkcomputer]

Human Rights

In the last two weeks, I saw a lot of discussion about some videos on the Internet about returning overseas Chinese during this special period. Some international students asked for bottled water, some senior executives went out for a run during this special period, and some international students complained that they will starve to death if the isolation point did not provide delicious food. In the video, they are righteous.

   Two of them mentioned their human rights. I checked what human rights are saying.

   A simple excerpt is as follows: Human rights generally refer to universal human rights. Human rights recognized by most countries include the right to security, the right to politics, the right to sue, the right to equality, the right to welfare (economics).

  Human rights are the basic rights that belong to everyone from birth and death in the world. We are all equally entitled to our human rights without discrimination, these rights are all interrelated, interdependent and indivisible. And it can not be changed by time, it should be important all the time. Or even to say, more and more people pay attention to their human rights and they will use the national law to protect themselves.

  Judging from these points, several of the requests in the video were common rights in the general period, but during the special period, those behaviors can be seen as privileges beyond common rights.

  For example, the one who wants to drink bottled water. You can say that “I do not know how to use the kettle, can you teach me?” because the hotel provides tap water and kettle, but it is inappropriate to say that “It is no human right behavior because you do not give mineral water ”. Ordinary people drink tap water every day, even many people can not even drink tap water, so they need to drink harder groundwater in order to survive life.

  She believed the water quality was not good, but this is the special period of China, as an adult, she can make her own choices. Since she had chosen to return during this period, she needs to accept the current status here.

 The one who said he was going to be starved to death, from the news reports that the isolation point provided instant noodles. I do not hate instant noodles just in my opinion. I can eat them for many days. It is really difficult to understand why he said that he would starve to death. It is no human rights if the instant noodles which the isolation point provided are not food. The food provided by the isolation point for you is enough to protect you from severe poverty and hunger. Eating or not is his choice.

 And the one female who ran outside during this special period. In fact, the isolation point staff had already spoken to her with a voice politely, but her attitude was really bad. Everyone is equal under the law. Isolation is a requirement of the local government in order to protect safety for everyone. Everyone must obey it during this time, it has nothing to do with human rights if someone does not obey. Similarly, someone can think that this rule is unreasonable. You can choose not to live under such a rule, and even give the most such rule raises questions and suggestions for improvement. But it is wrong to insult the person who reminds you in good faith Already.

 In a word, these overseas Chinese or overseas students seemed to have a stereotype of the country, and even they themselves do not know what they mean by "no human rights".

  Actually, many people can not afford instant noodles and they never want to drink bottled water. Every day's labor will consume their all physical energy, not even to say about running. They may not realize that the "human rights" in their mouths but they only actually treat the privileges as the talents from a certain level in this society.

  If someone has privileges for a long time, they will treat it as normal. The biggest danger for this behavior is that they look down on people and they do not appreciate them.

[deepmarkcomputer]

Global warning

 Nature will retaliate against humans if we still continue to destroy nature. Now, Global warning becomes the global environmental issue that human is most concerned about. It ranks the fist environmental issues(global warming, acid rain, and ozone hole). Although the Earth's climate itself has changed dramatically, there has never been a period in the history of the Earth where climate change has been as fast as it is now. The rate of global temperature rise since the Industrial Revolution has been alarming. During that time, the global average temperature rose by about 0.6 ° C. 

  There are many reasons caused global warming. The most important of which is two-fold. One is that since the Industrial Revolution, mankind has emitted a large amount of carbon dioxide into the atmosphere by using fossil fuels such as coal and petroleum. Every year, the total amount of carbon dioxide exceeds 40 billion tons. The second is the destruction of human vegetation, especially the destruction of a large number of forests capable of photosynthetic absorption of carbon dioxide, it leads to the vegetation reduce the absorption of carbon dioxide.

Global warming is a rapid climate change for the earth, but it is a slow climate change for human beings, it gradually accumulates year after year, and it will have many profound effects subtly, and may eventually qualitative change is reached after the quantitative change. Specifically, the impact of global warming can be summarized in the following five aspects:

    First, global warming is changing in climate resource conditions itself. Global warming will lead to increases and decreases in the temperature and precipitation of climate elements, which will change the water, The spatial distribution pattern of thermal resources, some areas will tend to dry, while some areas will tend to humid. For example, Russia which is located at a high latitude may increase the average annual temperature due to global warming, thereby it becomes relatively suitable for agricultural development and increasing its own food production.

     Second, global warming has caused sea levels to rise to lead to flood coastal lowlands. On the one hand, global warming has melted continental glaciers and glaciers in polar regions, and a large amount of glacial meltwater has entered the ocean. On the other hand, global warming has caused seawater to expand, and the two sides have jointly promoted sea level rise, flooding coastal lowlands and some islands, such as the Maldives Countries such as Nauru, Tuvalu, and other countries are easily to suffer devastation in the future. At present, Tuvalu has declared a failure in the fight against sea-level rise and it intends to move its whole country to New Zealand.

  Third, global warming has exacerbated the occurrence of natural disasters. For example, in the second half of the 20th century, the frequency of heavy rains in the middle and high latitudes of the northern hemisphere increased by 2% to 4%. At the same time, extreme weather events on the planet are more frequent due to global warming. El Nino, La Nina, cold wave, drought, and other disasters are frequent. Among them, the El Niño phenomenon and the La Niña phenomenon occur periodically. Whenever El Niño phenomenon occurs, the climate changes in the opposite direction, such as "how should but not how", such as rain or not in the rainy season and cold or cold in the winter; Whenever the La Niña phenomenon occurs, the climate will undergo "what's going on and what's going on" intensifying changes, such as a drier dry season and hotter summers.

  Fourth, global warming will lead to changes in the Earth ’s original ecosystem. The natural geographical environment has overall characteristics. Terrain, climate, biology, hydrology, and soil, such as natural geographic factors, affect each other and restrict each other. Changes in climatic conditions will cause the entire Ecosystem changes to include the extinction of some species. For example, corals in the ocean are very sensitive to changes in seawater temperature. Global warming has led to the death of many corals in the Great Barrier Reef.   

    Fifth, global warming has an impact on the main production areas of human beings, and the impact on agriculture, forestry, animal husbandry, and fisheries is even more significant.

   Paying attention to global warming problems or even other nature destroy problems are not only for us, but it is also for the next generations. Some of us complained about the bad things which the old generation did, our next generations will complain the same which we do right now.

  In my opinion, human activities are not all the “killers” for global warming, but as part of the nature of the earth, we should do our best to contribute our own effort to protect our earth. Protecting the environment is the basic thing that every human should do. The damage to the ecological environment caused by global warming is irreparable. And the humans, as the top of the food chain, have a responsibility to protect it.

[deepmarkcomputer]

Social Responsibility

In recent years, corporate social responsibility has paid more and more attention by many people. It leads to many influential companies are working on this. Simply to understand is that companies are just like individuals (legal persons), they need to provide basic responsibilities and social responsibilities.

Basic responsibility refers to the responsibility and the obligation companies must fulfill. For example, companies must abide by the law, paying wages for workers, buying insurance, paying taxes, being honest, etc .;

 The narrow concept of social responsibility means that in addition to basic responsibility, you should also make more contributions to social improvement and progress. The reason why it is called "the narrow sense of social responsibility" is that the enterprise pays taxes in accordance with the regulations, and they have already assumed legal social responsibility. What we want to discuss mainly refers to this "narrow sense of social responsibility." For example, many companies promote sponsored public welfare activities as a reflection of corporate social responsibility.

 The enterprise is an organization formed in the social system, and it cannot be developed independently from society. Since it is bound to be bound by the entire social legal and moral value system. The so-called social responsibility is formed under the value system and put into every group and individual of the society. Moreover, social responsibility is an important manifestation and way to improve credibility.

  When we discuss what is the corporate social responsibility, it is generally divided into two types, one is internal responsibility and the other is external responsibility.

 The internal responsibility refers to the company's responsibility to shareholders and investors, the moral responsibilities of the board, independent directors and the board of supervisors, the manager's responsibility, and the company's responsibility to employees. There are many contents, such as ensuring that shareholders are responsible for stable and profitable operations, the board of supervisors and independent directors adhere to the principle of good faith, the company guarantees employee benefits, pays salaries, and ensures the safety of employees' working environment.

  The second type is external responsibility. Part of the external responsibility is the charitable behavior that we often refer to, which is the public welfare actions of corporate entities, such as donating and setting up foundations. This is the part that is very well to understand. In addition, the company's external responsibilities include many other elements. It includes some aspects  but not limited to:  

 Having responsibility for customers, meet customer needs, ensure that their advertising is true and reasonable, timely delivery, and ensure product quality.

 Having responsibility for suppliers, strictly enforce contracts with upstream companies.

 Having responsibility for competitors, fair competition, abandon unfair competition, refuse to slander.

 Having responsibility for the government and communities, abide by national laws and regulations, pay taxes in accordance with regulations, protect the natural environment, provide social employment resources, support community construction, and oppose all forms of discrimination.

 While pursuing economic benefits, enterprises should pay more attention to the consider and practices of society and the environment. Fulfilling its legal obligations is the most basic social responsibility of an enterprise and it is the lower limit for the enterprise itself. At the same time, it should consider and increase investment in human capital, the environment, and relationships with stakeholders on a voluntary basis. For example, taking ISO 26000, a company can start from multiple aspects and talk with stakeholders to determine the CSR related policies and behaviors that which are suitable for the company, specifically human rights (anti-discrimination, etc.), labor practices (employee relations, working environment) And working conditions, etc.), At the same time, CSR is not just a peculiar existence of large companies. Little companies should also consider their social responsibilities. In my opinion, there is no difference between large or small CSR actions for companies. “Action” is the most important thing, which is what the company really wants to do for its employees, environment, community, and even the larger society. CSR is not just a tool for building corporate brand and image, it can not bring a positive image to the enterprise, and it is more likely to bring greater economic and brand risks to the enterprise. In summary, CSR is an enterprise that seeks a sustainable development path by finding a balance between economy, society and the environment through its transparent information disclosure and ethical behavior.