The Creative Class: Gregory Siff
Meet Gregory Siff, Angeleno-by-way-of-Brooklyn.
This contemporary artist captures the raw aesthetic of Americaâs Gotham and the unstructured prismatic scene of alchemical Angeles in a signature blend of symbolic imagery and minimalist text that speaks incomparably to the living duality of modern pop culture.
DSTLD: Tell us a little bit about yourself â how did you get to where you are today?
Gregory Siff:Â I got to where I am today by doing what I love every day. The more time I did the happier I got, the more cool people I met along the way and the better the paintings began to look. Create everyday. I am an artist, a feeler, a force in the world that goes through something every day and lives to tell about it in paint.
Gregory in his studio (wearing custom bomber jacket and black skinny jeans)
Siff: In high school I was in love with music and theater and opera and guitar and movies and dressing up like Ninja Turtles⌠superheros. I was always the youngest in the class and I never really got into the whole boyfriend-girlfriend type of thing. I just really wanted to understand about movies, and I was into acting, and I sang in the New York City Opera, and I did commercials, and I really loved the idea of expressing myself through these kinds of means ââ even saxophone and bands.
⌠and, of course, I played baseball and basketball ââ but was really drawn to life in the arts.
Gregory outside his studio in DTLA (wearing custom bomber jacket)
I went off to study Communications and Journalism at NYU, while doing acting and music still. I was making some money doing commercials back then, and I wanted to get a degree in something else. Then there was a humanities class where the teacher gave me a bunch of books that I probably wouldnât have discovered had I not gone to college. One was a book of Jean-Michel Basquiatâs artwork and I asked myself: âWhy do I need to go to school when I felt that I loved these guys?â ⌠like reading Vincent Van Goghâs, and other artistâs lives, that felt like a Shakespearean play. These were people that lived with their heart.â
So, I wasnât really into art until I left N.Y. with my family and moved out to L.A. to pursue a little more of the acting world and Hollywood. And, out there when things werenât 100% anymore ââ youâre without your family, your dream isnât going the way you thought it would, and you start to find this kind of inner turmoil, a kind of struggle inside of you.
Gregory outside his studio in DTLA (wearing custom leather bomber jacket and black skinny jeans)
Siff: We did a scene for our acting class where I was Jackson Pollock, and I made all of these Pollock-style paintings ahead of time that were in the scene. There was a big fight, between me as Pollock and the actress playing Lee Krasnerâs wife, and at the end took the paintings off the wall ââ because I made them⌠these were works that I made. And when I did the scene the acting coach was like, âOkay, thatâs it; weâre done: you did it in one cut.â Usually, you take time, and you go back and put it back up again; but it was because I actually, really, cared about the things that I made ââ with my hands and my heart ââ and I put them on the wall, and I didnât want anyone to hurt them, and I wanted to defend them.
Gregory outside his studio in DTLA
I felt like there was a bigger amount of reverence and respect for what I was making, instead of who I was trying to be.
And then I met lots of cool artists that do this for a living ââ that paint what they want, they print their own books, like Louis Cannizzaro. [He] is this great artist who, I love his work ââ and it reminds me of all of my favorite artists. I got to talk to him, and he said: âDream up your biggest and craziest idea and do it.â And I just went in to The Standard Hotel, back in about 2005, and said: âThis is my art, and I want to do a show, and Iâll donate it all to charity.â He gave me the space, I sold out the show, and I was like, âWow!ââ
Gregory Siff x DSTLDÂ Womens Leather Jacket
So, the art is there to do things to other people; to do good things for them, and you get to live this kind of life. I mean, it wasnât regular 9-5 stuff ââ these were paintings that I was thinking about at like, 3 and 4 oâclock in the morning. This was like my early-twenties, out in L.A. I guess things didnât go right, and I moved back home to New York⌠and it was a low time.
My dad lived until he was 85, but when he passed away, another type of me came around that I had been trying to find that was like another person. I was another person after my dad passed, and I just didnât want to wait around anymore for this acting dream, or I didnât want to wait around for this idea of: âYou got to be a lawyer,â or a doctor, or whatever. And things werenât going right.
Gregory in studio working on Art Basel collection
Thatâs a funny thing: when things arenât going right, you actually get shook to do something about it ââ and that is where some of the most beautiful paintings came out of, the most important decisions come out of.
And I came back out to L.A., and I started putting work on the street, and I was just always thinking about art. Then, I got recognized by a gallery that told me they wanted to put my work in there, and then you just start doing it every day.
The minute that I chose to do it every day, I would figure out: âOkay, now the rent is covered; what else do you want to do?â So then, every month, it would grow longer. Now, if I stopped, and waited around, and read articles on Google, and looked at what other people were doing⌠I mean, there was no Instagram at the time to constantly see what people are doing to the left of youâI would have gottenÂ
Gregory outside his studio in DTLA
My dad always said: âWhen you are running a race, if you look to your side: youâre gonna lose; you just look forward ââ just look at what you are doing: keep going.â So, I kept doing that and doing that and doing that.
And itâs tough ââ weâre in Hollywood, and we are in a beauty-conscious type of place. Itâs a competition nowadays, you know ââ with the âlikesâ and âthe peopleâ ââ but you have got to block all that out.
You got to look at the piece: what it means to you, and why you are making it.
So, I just kept doing it and met some of my best friends. You know, it is tough to make friends as you get later in life; but a lot of my best friends are artists, and I get to be honest in them. Itâs tough⌠while itâs beautiful, because everyone is out here on the hustle ââ and thatâs what you want to be: you want to be around people that are going for it.
But yeah, you got to keep your guard up because with that kind of attitude: you can have someone be your best friend, and then one day they are gone. Iâm a very fun guy, and I love everybody; I have a lot of love. And I have a lot of friends, a lot of great people in my life, and there is not enough time sometimes to do all of that ââ which Iâm trying to balance out;
Gregory working on DSTLD x Gregory Siff Art Basel Collection
Iâm trying to be the best I can be, but I can only be the best to so many people; otherwise, Iâm useless. I got to create work and thatâs where you have to be. If youâre not making art, youâre not an artist.
You canât just make ten paintings and wait for those to be sold: you have to consistently keep making stuff ââ not for anything more, but because it feels good to make it, and you want to do something with it, and share it. My thing is create something every day and share it; and eventually after 2010, 11, 12, 13, 14, 15, 16!â
Sometimes, I look at my bio and look at the things that I have done⌠you know, I couldnât have planned any of this; and itâs really like: when you put the effort in, even the mistakes lead to the right things. And thatâs with every one of my paintings.Â
Gregory outside his studio in DTLA (wearing custom leather bomber jacket and black skinny jeans)
The best paintings that I do have ten paintings behind it, because they add gravitas to the artist and the artwork.
DSTLD: Why did you decide to collaborate with DSTLD?
Siff: âThe thing about art, that also works with fashion is: the more I paint, and the more I think about painting, and the more Iâm around it ââ the more I can do whatever I want, the more the artist can do whatever they want.
To become something called, âThere are no mistakes:â where even when you make mistakes, they become something beautiful, and something that you couldnât even plan.Â
Gregory Siff x DSTLD Mens and Womens Leather Jackets
What I love about DSTLD is there are no mistakes; and in art, keeping it simple, and simplicity done right, is one of the hardest things.
A ton of people could look at a simplistic piece of art, and they say: âI could do that;â and then, when they try it, it doesnât work ââ you canât do it ââ only one person can do it that way.
The art of being simple is a hard thing, and what DSTLD does right, is strip down to the marrow of what is essential, and what is beautiful to wear: the classic jeans and a t-shirt, a leather jacket ââ and, by the way, when you get a leather jacket: thatâs supposed to be the jacket that you keep for the rest of your life, itâs not like you are going to need to get another one.
These are constants that donât go out of style, and that is why gestural action painting like Jackson Pollock doesnât go out of style. When you walk into a museum, and see that beast of a painting, it still holds weight as a modern day painting that comes from your heart and comes from something that is done right.
Gregory outside his studio in DTLA
A great artist is someone who can create anything with the materials around them. You donât need some magic pen or magic brush ââ if you only have toothpicks and⌠motor oil, a good artist can create a strong work of art out of those things, and that is why there no bells and whistles when it comes to DSTLD; the work, in itself, is the perfect blank canvas for an artist and a person.
So, when you want to think about your day, youâre not branded with anything but the way that it fits, the way that it feels, and the way that it makes you feel; so, the logo is your face, the way that that feels.
Given these canvases: the leather jacket, the bomber jackets, the t-shirts⌠the things that are used every day. So, if Iâm going to paint every day, you wear the jeans, you wear the t-shirt, you wear the jacket that stay with you your entire life ââ that is what a great work of art is.
Gregory Siff x DSTLD Mens and Womens Leather Jackets
Nothing in this life lasts forever, but art is immortal.
This type of collaboration is not one with a glittery logo. The whole, the piece in itself ââ my paint enhances your fabric, the same as your fabric enhances my paint ââ that is why it is a special collaboration.
I have works on canvas that go for thousands of dollars, and itâs a chance for people who might not be able to ââ or are traveling, and might not want to hang a painting on the wall ââ they might want to get this jacket, and wear it a bunch, and then eventually hang it on the wall; or they might want to stretch the t-shirt onto a canvas, and hang it on the wall because it is a piece of art⌠or they might want to paint in these clothes, and work in these clothes, and feel the inspiration that both of the artists ââ and I call DSTLD an artist too: because you are building your art, and Iâve seen how youâve evolved with your art. While you donât completely change it, but you get there, and that is why this is a good collaboration; and we are going to do 20 leather jackets, because that is enough to make the work great.
Gregory Siff x DSTLD Mens and Womens Leather Jackets
Weâre not trying to oversaturate ââ this is not something we are trying to make a million dollars at ââ weâre trying to make a great work of art. My fam and following, my friends who support and love my art, without a doubt, are in the same crew as people who share love for the bare, simplistic clothes. Hey, the more successful I am, the less I wear a suit; if I donât have paint on my hands, and Iâm not comfortable, then I am not doing what I am doing. Of course, there is a time and place for that, but most of the time, Iâm throwing on a bomber and going to my meetings. The t-shirts you gave me two years ago still have paint on them, and it doesnât even matter ââ they get better with time and experience.
Gregory working on DSTLD x Gregory Siff Art Basel Collection
As an artist, you want to make quality paintings: itâs not quantity ââ you got to make solid work. If I could be constant, and have my clothing represent how I paint ââ and a lot of my palette has been in the black and whitesâ and we are going to go off the page and do some color and different things, which is cool that I get a chance to do it on your clothes ââ but, I think that where it works is that: it is stuff that I wear, and itâs stuff that my friends that love my work would want to wear. At the end of the day, when I make a painting, it has got to be something that I would want to hang on my wall.
If it isnât that good, and I donât really care about it, then I didnât make a good painting, and it is just filling the âjob,â or the âroleâ of the artist.
Gregory Siff x DSTLD Womens Leather Jacket
When you are doing dope work: you care about it, and you are proud of it, and it hurts to give it away when it sells, because itâs like ââ âDamn, thatâs a good one.â And I already feel that way about the jackets.â
Beyond the Brush: A rapid-fire riff, and the whole nine with Gregory Siff:
DSTLD: Who are your idols?
Siff: âAs far as idols, I respect those who are authentic and made their path by sticking to it: Jean-Michel Basquiat, for taking his pain and turning it into beauty; my father, for showing me you never get old if you love what you do and dance like itâs New Yearâs Eve everyday; my mom, for getting up everyday and making kids smile in school, and having a laugh every Friday with friends, and a drink after a long week. I just want to continue making real sh*t and having the life worth waking up for. Those who help those who really need it impress me. I try to live in that.
DSTLD: What is your favorite work that you have created?
Siff: âRight at this moment,
[I]t is a painting called âPrayer,â which I created this year for my show Portrait of an American Ice Cream Man. It is an abstract collision of ink and pencil that makes me feel good. Itâs ferocious.
âPrayerâ Gregory Siff
Iâm making a series of scarves out of it that will be unveiled in Miami, during Art Basel, this year.â
DSTLD: How has your work / creative process evolved over the years â is there any specific event that acted as a turning point for you?
Siff:Â Iâve been painting every day since 2010. It evolves quickly when the hours stack up. I like that what I do may seem like a simple form of painting, but what is embedded in it is meaning that lines each line.
Gregory Siff x DSTLDÂ Womens Leather Jackets
DSTLD: When do you feel most creative / inspired / driven to create?
Siff:Â When I am angry with my day. When I love my night. When I go through something new. And when I smell the past. All of those ignite. Sex is a great jump off too.
DSTLD: Besides your work, what are other creative outlets for you?
Siff:Â At this current time, itâs all painting and making art.
DSTLD: Does technology play a role in your creativity?
Siff:Â Yes. Itâs a megaphone with the work. More see it because the computer screen.
DSTLD: What is your favorite book?
Siff:Â Letters to a Young Poet by [Ranier Marie] Rilke.
DSTLD: What type of music do you work to? Favorite artist right now?
Siff:Â Miles Davis, Radiohead, Kanye. Francis and the Lights.
DSTLD: Who should we cover next?
Siff:Â Brittney Palmer. Sheâs hot on many levels.
Gregory in his studio (wearing custom bomber jacket and black skinny jeans)