Carla @endofjune21 - Tumblr Blog

by Anita Austvika

Play ‘Liminal Bingo,’ Pat Perry’s Participatory Photo Treasure Hunt

Brent McCoy (American, b. 1981, based Greensboro, VT, USA) - Silverware Bouquet No. 9, 2025, Paintings: Acrylic on Panel

iamheavymeta-lll

ethanmaldridge

A limerick. Based on a true story.

classicalcanvas

Cliff at Dieppe (1882) by Claude Monet

#the colour

louferrignojrofficial

THE ROOKIE 7.12 “April Fools”

gnocchioli

Imagine all the things I could do if I just did them.

heartsl0b

C I T Y C I T Y C I T Y

thoughtkick

“It is remarkable that different people will have different thoughts when they look at the same thing.”

— Lemony Snicket, The Reptile Room

presentlydean

online communities are so strange because people slip away so easily. you can be on here for years, folding people you've never met into the fabric of your daily life, and then they disappear, leaving only ghost posts scattered across tumblr behind. or their blog stays dormant, for weeks, months, years, until you're only still following them because you remember that they love sunflowers or they were kind to you when they didn't have to be or the last thing they posted was sad and raw and you still worry about them sometimes.

and sometimes they come back when you least expect it, years later, even, and there's this sudden rush of relief like there you are, there you are, even though you barely knew each other.

there's a strange kind of love to it. i don't know you and i want to hold your hand across miles and time zones and oceans. i can still see the imprint of you in this community you left. you don't think anyone will notice or care when you're gone, but we notice and we care and we wish you well.

i hope you're all okay out there. i hope the sun is shining on your face and you are breathing deeply. i miss you.

thatdisasterauthor

Also, not gonna lie, it is so refreshing to have a major cultural moment that's just FREE. You don't have to pay a cent to watch this on NASA's YouTube. There's not a single ad, not a single sponsor plastered anywhere. It's just smart people doing cool things.

thatdisasterauthor

Closest thing we got to an ad was the jar of Nutella that escaped.

thatdisasterauthor

I wanna talk about this more, as someone who worked in marketing for ten years and then left because of how fucked up the industry has gotten.

There is no world without some level of "marketing" because, at it's core, marketing is just telling people about things you want them to know about. The problem is that it, like everything, has been vastly overdeveloped into something that no longer functions by people determined to squeeze every last penny out of it.

It's no longer trying to share things you think are cool, it is trying to make things cool so you will share them. It's backwards. And despite what corporations desperately want to be true, doing it backwards doesn't work. It's exhausting and grating and just pisses people off.

If this were backwards marketing, Nutella would have paid to have a "Nutella" patch on the astronauts' suits, would've had some deal for them to eat lunch in view of the camera while spreading Nutella on a tortilla and some canned line of "this stuff tastes even better in space!" and then Nutella would've ran that ad to fucking death trying to act like "isn't this so cool?! We paid thousands of dollars to send our shit to space! TELL US WE ARE COOL BY BUYING OUR SHIT BECAUSE WE SENT ONE JAR TO SPACE AND SPENT SO MUCH MONEY."

But that's not what happened.

I doubt anyone at Nutella even knew that jar went along until it escaped its confines and had the most picture perfect label reveal spin as it passed over the working astronauts. You could not have planned that, could not have made it look any better. It was COOL and funny and got everyone talking. Nothing about it was manufactured or forced. NOW Nutella is coming in and running with it. They're not forcing anything, they're taking something that became cool on its own and building off it, not making it up and shoving it everyone's face.

Good for them.

beowulfstits-archive-deactivate

I want to go to this exact point and run around it saying “I’m in Sweden!” I’m in Finland!” “I’m in Norway!” until I get tired

i aspire to great things in life

therothwoman

According to Google Maps, that point is in the middle of a small lake.

leda74

So we’ll do it in January when it’s frozen.

nightmigrations

actually that’s why they’ve helpfully dropped a big-ass cement block with a bridge surrounding it in the middle of the lake: for the express purpose of doing what OP aspires to do