Paste Magazine recently highlighted a project by NJI Media called “United we Brand: Rebranding the United States of America”. And who wrote this helpful pointer to the redesign of state flags? Becky Delaware. YOU HEARD ME. We’re onto you, Becky D.
Delaware nepotism aside, let’s start with some general observances:
NJI looks like a pretty cool design firm. What’s NJI stand for? Who knows!? It’s not stated anywhere clearly on their website, and I noodled around on there for a good 5 minutes, which is as much as you can ask of any millennial in 2015. So if anyone from NJI ends up seeing their name in our prestigious bloglines, please, clue us in by adding a lil something in your “About” section.
And maybe think about changing your logo too, because it looks like you’re capable of some very neat design but your current minimalist logo looks like United we Brand: H&R Block.
Grievance 3 against NJI Media: They’re based just outside of DC, and yet, OF COURSE, in their utopian rebrand, there is still no place for DC statehood. Typical Virginia.
DC’s flag is nearly perfection anyway, but I still would have liked to see what NJI could do with it (if the other flags are any indication, darken the red, add a muted background color, and some kind of outline color for added contrast).
It’s not that I don’t like their designs, but they’re not very flag-like. That’s assuming they are flags, which I could only confirm by reading an interview with NJI about it, because, c’mon NJI, you are not forthcoming about anything!
But look - these colors are not flag colors. One of the accepted tenets of flag design is that schoolchildren should be able to replicate the flag. Many of these designs are not only complex, but use a color palette that can’t be contained in a Crayola box.
Another tenet of flag design? No words. You hear that, NJI? NO WORDS.
Wisconsin. I actually like this one and could see it being on a flag! Maybe we can revise the text rule for super big letters.
And one last grievance, just cause I’m enjoying this so much:
California. Is. Not. Texas.
Never ever EVER make California look like Texas.