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[noturmomspudding-blog]

Viral Marketing

Since the word has become so technology based, printed marketing isn’t the huge deal any more. Viral Marketing is marketing that is on large social media web sites, such as Facebook and YouTube, some examples could also include all of those ads you see on any page, such as a cooking website or the best example I can give is anything free on the app store is LOADED with commercials in hopes that you buy their game to get rid of the commercials or in hopes that you get interested in the product their offering. What viral marketing does is spread advertisements and ideas that companies that have like wild fire over the internet and they hope many people view it. How it works is it has to have the correct audience and as soon as you capture that ONE person’s attention they will want to share it and more and more people will get the message. When it works is the tricky part, from my experience youtube gives you advirtisements based on what you’re watching, for example tutorials = make up commercials. Or lately Youtube has been promoting it’s own shows.

[fortetrumpetplayer-blog]

Good use of YouTube to explain your point. YouTube can be annoying with its commercials.

[ls15c-blog]

What exactly is Viral marketing and how does it work? That is the question to be answered. Viral marketing is the process in which you display a brand or idea to the public. The most common method of product promotion that relies on getting customers to market an idea, product, or service is through email. An example of viral marketing in use is Hotmail. Hotmail is an email services that used viral marketing by using the users to advertise. Any time someone sends an email there is a link embedded into the message that allows the recipient to click and sign up for their own Hotmail account. Generally emails are the best way for companies to do viral marketing. Email spam and junk folders are overflowing with emails from companies advertising their products. I know that I currently receive multiple emails daily from Victoria’s Secret that lists all of their deals in store and online. Several times I have gone to the store after these emails and went shopping. This is how effective viral marketing is. Cases in which which viral marketing does not work is when the emails sent and the advertisements received do not cater to the recipient. 

[fortetrumpetplayer-blog]

Good explanation! I liked your focus on the way viral marketing affects your personal email. This is an aspect I didn’t consider when I wrote my summary

[fortetrumpetplayer-blog]

Viral marketing

Viral marketing is the techniques that take social networks and other technology to try and take a brand and expand knowledge of that brand to the public. As Andreas Kaplan and Michael Haenlein stated, “three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment”. These are the messenger, message, and the environment. The information the viral campaign provides is displayed using metrics. These include views, likes on Facebook, retweets on Twitter, etc. Ways that marketing is tracked include customer participation and polling services, industry-specific organization contributions, television, radio, and Internet search engines and blogs. In order for a campaign to be successful, it should be appealing to the audience, worth sharing, placed on a large platform, intended to gain attention, and made of good quality. Social networking has increased viral marketing. “As of 2009, two thirds of the world's Internet population visits a social networking service or blog site at least every week” (Wikipedia). Because of the spread of this social media, it is a whole lot easier to get a message across. A simple like or retweet will spread what you have to say on the feeds of Facebook or Twitter.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Look over this buzz feed article and pick a piece of art which you like. Tell me what about it appeals to you. Now perform a rhetorical analysis on the piece of artwork (purpose, audience, rhetorical appeals, style, design, etc.) What can you learn from this piece that might assist you in Project #3, or assist someone in workshop next week.

[fortetrumpetplayer-blog]

After looking at all the posters, I decided to not select a musical poster, but to choose the one with all of the presidents on it, because I know a lot of presidential trivia (and I have from an early age). I enjoy history and politics, so it naturally appeals to me. The purpose of this poster is to inform people about who the presidents of the United States were, and the years they were in office. It’s geared toward people like history buffs or history teachers, or just fans of politics in general. It has ethos, as it appears the presidents are listed in the correct order. The design of the portrait shows each president in chronological order, with a fun little picture of each one.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Is the book always better? Name a book that was not better than the movie and explain why. OR Choose a text (book, poem, song, video game) and explain what choices would need to be made to remediate it into a movie.

[fortetrumpetplayer-blog]

One of my favorite books, The Count of Monte Cristo, would have to be executed correctly if it were to be made into a movie. In order for this to occur, it would be wise to stick to as much of the text as possible, without adding extraneous details. Just as in any movie, the casting would have to be very good, so it would capture the essence of each of the different characters. The book is pretty long, so understandably some of it would have to be cut unless you want a three-and-a-half-hour-long film. It must also appear as interesting and mysterious as the book, which would be hard to accomplish, given the complexity of the main character. And a good musical score would never hurt anyone.

[ecw15-blog]

Sexual Orientation Conversion Therapy

The issue within my community is one that circles around personal feelings and stories from those who have endured it. From writing my paper, I found that most people are either completely for conversion therapy or completely against it. I, personally, was one who was strongly against conversion therapy. I thought it was a barbaric treatment that used electroshock therapy or temporary paralysis based on the knowledge I received from television shows (embarrassing, I know). Throughout my research I was able to find stories that supported my thoughts on the matter. What I didn’t expect was to find stories that showed that conversion therapy was helpful and not barbaric. The narratives I found helped change my outlook on the issue. They didn’t necessarily make me for it, but they made me see that if its done correctly and the person is seeking the treatment for themselves and not because someone made them, it can work. Narratives in my community help people see more than what they see in media or on t.v.. They also help strengthen the argument of the side they are on. 

[fortetrumpetplayer-blog]

It’s a good thing that you can still stick to your point of view while admitting that the other side has valid argument. I think we could all do better with this.

[mattyboi-me-blog]

Narrative Genre

My issue has to do with the gender gap in the computer science community. There are not enough women involved in it, and people within the community see this a disadvantage because there are so many brilliant females out there that could be extremely beneficial to this community. I can see how a narrative could be beneficial to my topic. I could tell stories about women who have decided to pursue a career in computer science and how they have benefitted from them. These stories could address issues that might intimidate or scare off girls from entering this field. Also, if it comes from the perspective of another woman who pursued computer science, it can comfort and perhaps debunk any wrong ideas that girls might have with respect to majoring in computer science. A narrative is more personal than just stating facts, and I think it is beneficial for a reader to be closer to the author because it opens up more opportunities to create connections between them. Take dieting articles for example. You can get have one article stating a bunch of facts and numbers as to how many grams of fat you can lose if you follow this schedule or this meal plan. Or, you can have someone tell their story of how they managed to lose weight and what they did. It’s more relatable, and if the author tells you how they did it, the reader will believe that they can do it too.

[fortetrumpetplayer-blog]

Good use of examples. It would be interesting to see what the differences be between those sources written by men and women.

[fortetrumpetplayer-blog]

How my issue can benefit from a narrative genre composition

In a sentence, my issue can benefit from a narrative genre composition because it can be sent out into the world for many different people to see. No matter whether it be a simple flyer, a post on Facebook, or a video, the message can be created and then shared in a variety of different ways. There are different ways a person can spread information about a certain subject. For example, someone can create something tangible, like a piece of paper or even a sign. This is something that can be passed around to different people, which is good for targeting people in a specific area. A digital composition is also a valuable way to take your message and to tell other people about it. If it is a social media post, then friends who live either close or far away from you will be able to see it and talk about it. A commercial on television can be used to target specific age groups or fan demographics. Either way, the digital method of sharing one’s opinion is an ideal way to get a message across a wide number of people. Any issue can be benefited with the use of a narrative genre composition, because of the ways random people can be influenced just by turning on their computer or TV.

[fortetrumpetplayer-blog]

Ted Talk

The video we watched in class today showed the three different types of emotional appeal we have discussed. The woman speaking uses pathos, as she describes her emotional struggles going through her concussion aftermath and the sadness that accompanied it. The video also demonstrated ethos, because her personal story was believable as you watched her speak emotionally about what happened. It helped establish a personal connection with the speaker. The Ted Talk was able to show logos. As a gamer/game designer, she is able to make logical connections to the video game world to get her point across.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY What is the rhetorical situation? (Audience, purpose, rhetorical appeals, media, mode, use of genre conventions, style, design) How does the media craft the message? If you were to remediate it, what would you change?

[fortetrumpetplayer-blog]

It would appear that in the wonderful world of Lego, Han Solo had prepared to give a flower to Princess Leia. When he arrived, his love had fallen in love with an Ewok instead, causing sadness for the rejected Solo. Fortunately, this would prevent Kylo Ren from being...well I won’t spoil Star Wars: The Force Awakens if you haven’t seen it. The audience of this image is individuals who either love Legos, Star Wars, or both. The purpose is to show the variety of ways a person can use legos. How many other people would put these particular characters in this exact situation? This type of picture could appeal to pathos, as it could bring feelings of nostalgia to people who haven’t played with those tiny building blocks in a while. I would not change a thing. 

#bbenc2135

[jrb15e-blog]

Journal

The article I read was “Are Kids on a One-Way Path to Violence” by Chase Dickinson. The purpose of this article is discuss if video games have a correlation to violence. Dickinson believe that it is not the video games that lead to violence, “but the lack of parental supervision and interaction with today’s youth” that causes violence. Being that I am a gamer myself, I too agree with Dickinson. The audience is people who play video games and people who want to know if video games relate to violence. Dickinson uses ethos to show authority by stating that he is a gamer himself. This helps to establish creditability considering he plays video games. The design adds to the purpose because at first he states why people think video games contribute to violence, and then uses each example and explain how video games did not play an affect.  This piece can be affective it were reenacted out into a movie or displayed as a podcast. Either type of reenactment could help give a better understanding of what Chase Dickinson is saying.

[fortetrumpetplayer-blog]

This article has a very interesting take that I think I agree with. The video games themselves might not be to blame for violence, but a lack of ideal parenting when faced with a child who likes violent video games. I agree that a movie or a podcast could be used to reinforce what the author is saying.

[ecw15-blog]

Persuasive genre

The article I chose to read was “When Teachers Cut Class.” I think the targeted audience for this particular article was Concerned parents and also school board advisors. The purpose of this article was to inform their readers of the problem that surrounds education: teachers constantly calling in sick and missing classes while trying to persuade the reader to take action or take notice. The main rhetorical appeal the author uses is logos because of the statistics they found in other studies across the U.S. to show the reader what they are saying is real. The author incorporates ethos by using stats from ivy league schools such as Duke and Harvard. The mode of the article is text because it is written and you can find it in the newspaper or on the internet. Because you can find it on the internet the media is digital, as most things are now. The design is plain with an intriguing headline title. If this article were to be adapted into another form i think it would be a news segment because thats where most parents get information.

[fortetrumpetplayer-blog]

I read this article too, and you captured something that I failed to take into account. I didn’t select parents and school board advisers; I just was thinking of the newspaper readers. Good job on being specific. I agree that the subject could be used as a news segment, which would be seen by parents.

[fortetrumpetplayer-blog]

Persuasive Article Summary

The article I selected in entitled “When Teachers Cut Class”. The purpose of the summary is dual, as it is meant to inform individuals that some teachers take days off for no reason, and it is meant to persuade people that this type of behavior should not be tolerated. The audience is anyone who reads the editorial column of USA Today. The article uses ethos by stating actual facts, such as that substitute teachers cost school districts money, and that teacher absences affect student performance. The latter statement is backed up by researchers from the universities of Duke and Harvard, giving it more credibility. There also is the use of logos, as the author reasons that teachers should not be allowed to skip school because they don’t have unreasonable work hours and they get breaks and summers off. The article is a newspaper, and so it is obviously visual. The design is just as a newspaper article, so there is not much to look forward to here where it comes to creativity.  This could easily be adapted into a podcast, movie, or something similar if someone took the information given and turn it into a story with an interesting plot line.

[bbenc2135spring2016-blog]

Writing Into the Day - Project #2 Reflection Take a moment & around 200 words to reflect on your project. What is something you like about it? How many drafts did it require, really? If you had another week, what would you change? (Don’t say how you’d procrastinate it further.) How has your approach to research changed?

[fortetrumpetplayer-blog]

I liked having the chance to write about something that I simultaneously liked and yet did not know much about. It was the opportunity for me to do research on an issue that is important, but one that I would not have really delved into on my own. I would say it took three drafts, except that the third was just some editing and the addition of my interview. It wasn’t too different from my second draft. If I had another week to do it, I might actually try to look for even more sources to add some sort of layers to my paper it currently doesn’t have. My approach to research is undergone a bit of an evolution. I now understand how it is helpful to use sources not just available on websites, and to do all of the research long before the paper itself is due.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY: Writing with voice

Imagine a person you are close to (a parent, roommate, teammate, best friend, someone you care about - DON’T PICK SOMEONE YOU HATE). Think about the words they use. What are their common phrases? Write a paragraph using their voice. (Describe their morning routine, tell a story from their point of view, let them describe their family pet…) Be sure to use their specific personal details & let me SEE and HEAR who they are. Post to Tumblr when complete.

[fortetrumpetplayer-blog]

Ok, I’ll tell you! So, so I went to Zaxby’s with Anthony and I don’t know why I did it, but I asked them to give me the hottest wings they have. The lady even looked at me and was like “may the Lord have mercy on your soul”. I had a bite of the first wing, and Anthony will tell you, I had a milkshake and had to drink half of it after one bite. And then I ate the next two because Anthony made me. Like, I can literally still feel it in my mouth. Hehe, I still have eight wings in my room, and we was thinkin about giving them to Stephen and pretending there was nothin’ wrong with ‘em. Hehe. But I decided not to, because that would be mean.

(Note to audience- This was a true story. It happened within the past week)

[bbenc2135spring2016-blog]

WRITING INTO THE DAY: Show. Don’t tell. Compose a paragraph explaining your Spring Break plans. Paint me a picture of what this week away from FSU will look like: show me, don’t tell me. Avoid words and synonyms like FUN, & if you do not have an exciting Spring Break planned, avoid words and synonyms like BORING. Try to put me in the scene of your world. Describe the setting or layout an itinerary: anything that allows me to feel like I am in that same place. Post on tumblr when done.

[fortetrumpetplayer-blog]

On Tuesday, the rehearsal begins. After being at home for a couple of days, I am suddenly back in the familiar confines of Florida State University. It is 2 pm, time for what has been called a “marathon” rehearsal for my trumpet ensemble. We work on seven minutes for music over and over and over again, until our faces our so tired that we can’t make a proper sound on our instruments. We take a break to go eat, and then we come back. Rinse and repeat. Fast forward to the next day. The group of us has arrived in Georgia, ready to not only compete against the other trumpet ensembles sent by their prospective schools, but to showcase all of the qualities that this group has when we are all together. Our musicality and precision will stand out to all of the faces in the crowd, particularly those faces of the men or women with pencils in their hands, marking down every noteworthy mistake one of us makes. Suddenly, it’s time for the awards. Nervous anticipation falls on the crowd of people. Everyone is thinking the same thought. “Did I do enough to make finals?”. 

[fortetrumpetplayer-blog]

Conference #2

My conference was insightful, as it enlightened me to the fact that I was committing many errors I did not know I was guilty of committing. Toward the beginning, my paper was unfocused. I took the vague term “political class” and failed to define it, and when I considered a definition, it didn’t even match my original intent when I had written those words in the first place. I needed to fix the tone of the beginning of the paper, as it was not sounding like an unbiased paper about government, but rather a condemnation of politicians. I can fix this by simply rewording the first paragraph to get the issue across but not take any sort of side. I was told to begin the paper like I was introducing someone to a party. I needed to take the idea I had and present it early on in the paper. I was told to not worry about making the paper boring, and to use my quotes to make it interesting. To summarize, when I am writing this paper, I must be careful to establish a non-biased tone from the onset, and I also must get to the point when I am editing this paper. I can not let random and unneeded details get in the way of the main idea of the paper.