ellievsbear
almost home
Jules of Nature
dirt enthusiast
$LAYYYTER
Three Goblin Art
"I'm Dorothy Gale from Kansas"
Discoholic 🪩
Misplaced Lens Cap
Mike Driver
No title available
trying on a metaphor
ojovivo
KIROKAZE
Sade Olutola
if i look back, i am lost
oozey mess
Janaina Medeiros
Game of Thrones Daily
Monterey Bay Aquarium
seen from Costa Rica
seen from United States
seen from United States
seen from Türkiye
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from Canada
seen from China
seen from United States
seen from United States
seen from Greece
@foxiedigital
'Inclusive Design' Defined
‘Inclusive Design’ Defined
In an interview with Fast Company, product designer, Kat Holmes, shared a most excellent way to think about ‘Inclusive Design.’
“I took a look at the words ‘inclusive’ and ‘exclusive,’ and the root of both is ‘clud.’ It’s Latin for ‘to shut.’ To shut out. Thinking of that mental model, of ingroups and outgroups, I thought maybe there’s something wrong with the mental model in our language.
In my…
View On WordPress
A 404 Page That Delivers All the Feels
Find out how Amazon's 404 page is smart, heartwarming and strategic all at the same time.
Amazon is a powerhouse when it comes to pricing, delivery and instant gratification. Yet, while they’ve steadily been making much-needed optimizations to the UX / ID of their website, there’s still much room for improvement. There is, however, one Easter egg hidden on the ‘Zon-dot-com that is smart, heartwarming and strategic all at the same time! Most organizations make the mistake of paying…
View On WordPress
An Important Takeaway on Site Security from the Cloudflare Bleed
An Important Takeaway on Site Security from the Cloudflare Bleed
“What [the Cloudflare] breach does illustrate is that every time we trust a company or tool or piece of software to make our computers [and websites] more secure, we also create a new potential vulnerability because we’re now relying on them, so if there’s any weakness in that company or tool or software (and there almost certainly is) that’s our weakness, too.
That’s not a reason to avoid all…
View On WordPress
What are the 10 Hottest Digital Jobs of 2017?
What are the 10 Hottest Digital Jobs of 2017?
In want of a bright career path with lots of openings and opportunities for advancement? Digital is where it’s at! A recent LinkedIn study found that these 10 digital positions command high median salaries, healthy job openings, year-over-year growth and are most likely to lead to a promotion or advancement within an organization: 1. Technical Program Manager Median base salary: $128k Top skills:…
View On WordPress
Marketing v. PR v. Advertising v. Branding ...as explained in a wondrously simple graphic. Strategic digital marketers are adept at utilizing the principles of marketing, PR and advertising in the development and dissemination of content across digital channels in order to increase a consumer's affinity for and loyalty to a specific brand.
This is Part 2 of a two-part in-depth study on the shocking dearth of digital coupons in the CPG industry. Start at the beginning.
The Mobile Divide
Mobile in-store couponing has made significant inroads in the U.S. retail industry, but it seems to be completely siloed within a retail chain’s internal ecosystem.
In that you can redeem, via a smartphone, Target-specific mobile coupons at a Target store, Kroger-specific coupons at a Kroger’s, Babies”R”Us-specific coupons at… you guessed it!
#gallery-0-7 { margin: auto; } #gallery-0-7 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-0-7 img { border: 2px solid #cfcfcf; } #gallery-0-7 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */
A Target in-store mobile coupon via the Target Cartwheel app; and a Babies”R”Us in-store mobile coupon via the SnipSnap app
But it’s damn near impossible to find, let alone redeem, a digital manufacturer’s coupon at a retailer like Target or Kroger or Sears.
I researched the world’s 9 largest consumer-packaged goods (CPG) manufacturers. All of them offer coupons online in one way or another — on their website, on Coupons.com, on social media, etc.
Source: Statistica
Yet NOT ONE of them offers manufacturer’s coupons that can be saved and redeemed digitally (via email, text or digital wallet) in the U.S.
I did happen upon this Unilever Deals site, which offers mobile coupons via SMS (text messaging) for Unlilever products:
But it is targeted solely to consumers in New Zealand — a country who’s main industry is agriculture. No knock on agriculture at all; or New Zealand, which is a gorgeous country.
Yet if consumers in a country that is largely rural and agricultural can easily store and redeem coupons via their mobile device, then…
Boy does the U.S. have some serious catching up to do!
Interestingly, Enough…
A lion’s share of manufacturer’s coupons in the U.S. are found on or powered by Coupons.com, which has 700 CPG companies using its services (amounting to 2,000 brands!).
In 2013, Coupons.com distributed 315 billion coupons, 2.8 billion of which were redeemed by consumers.
Coupons.com boasts a high-traffic website and a mobile app on iOS and Android, via which shoppers can virtually ‘clip’ in-store retailer and manufacturer coupons.
Yet, there is a marked divide between in-store retailer coupons and manufacturer’s coupons on Coupons.com’s digital platforms.
In-store retailer coupons — which are specific to an individual retail chain like Banana Republic or Barnes & Noble — can be added to a digital wallet like Apple Passbook or Google Wallet.
Manufacturer’s coupons, on the other hand, can only be printed or added to the loyalty card of a grocery chain like Ralphs, Kroger, Giant or Meijer.
Most manufacturer’s coupons via Coupons.com, however, are printable only.
And the ridiculousness of this is heightened on the Coupons.com mobile app, wherein upon ‘clipping’ a manufacturer’s coupon on your smartphone device, you are prompted to print the coupon… or to email the coupon to yourself so you can print it later.
It is absolutely asinine that a company whose brand name ends with “.com,” has Print as the primary CTA for a huge number of its coupons — on its website and worse so, its mobile app.
Given that Coupons.com boasts a roster of 700 CPG companies, one would think they would be leading the charge in making manufacturer’s coupons mobile-accessible and mobile-redeemable.
But, alas, they seem perfectly content staying stuck in 2002 whilst providing a sub-optimal user experience for the mobile-savvy consumers of today.
Wither, Sustainability
Meanwhile, all 9 of the top CPG companies have a page or section on their corporate website espousing their commitment to environmental sustainability in one way or another.
Providing mobile-friendly coupons would be an easy way for these and all other CPG manufacturers to not only save countless trees, but to provide a more optimal customer experience all-around.
So what will it take to get them to move their coupon marketing strategy into the 21st century?
Surprisingly, the answer may be Walmart.
A recent study found that retailers, especially Walmart, have been one of the key reasons why CPG companies have begun implementing sustainability programs in recent years.
Top retailers are the main reasons CPG companies said they are incorporating sustainability programs into their product development efforts. Walmart was identified by 80 percent of respondents as a leading motivator for investment in product sustainability, followed by Target at 50 percent, Costco at 18 percent and Nordstrom at 12 percent.
“Walmart and Target clearly stand out from crowd. These retailers’ priorities are trickling through the supply chain and influencing supplier product sustainability programs,” [said Cheryl Baldwin, vice president of consulting for Pure Strategies, which conducted a study of 100 consumer product companies].
Source: Green Retail Decisions
So if Walmart and other big box retailers added retailer-agnostic mobile coupons to their environmental sustainability initiatives, and as a requirement of doing business with them, then CPGs would have no recourse but to make mobile couponing a priority.
The Audacity of Hope
Whether salvation is found in Walmart… or Coupons.com… or the manufacturers themselves, for the sake of our planet and its ecosystems, I am issuing the following challenge to the entire retail industry, and CPG C-suites specifically:
I Challenge You
To band together to begin offering mobile manufacturer coupons that are just as easy-to-use, advantageous (savings-wise), and retailer-agnostic for a consumer as the print coupons that can be found in a magazine or the Sunday paper…
With the added benefit that a consumer can easily carry dozens of coupons around, at all times, via their mobile device.
Believe you me, our planet, your consumers, and future generations will be ever so grateful.
So, who’s with me?
Wither Sustainability - Why Aren't Mobile CPG Coupons Ubiquitous By Now? - Part 2 This is Part 2 of a two-part in-depth study on the shocking dearth of digital coupons in the CPG industry.
3 Most Popular Ted Talks of 2016
3 Most Popular Ted Talks of 2016
Check out the 3 most-watched Ted Talks of the year. They each had a certain amount of humor and centered on the every day human experience.
This is what happens when you reply to spam email
7 million views
Inside the mind of a master procrastinator
5 million views
10…
View On WordPress
When user testing doesn’t go AT ALL as you expected… But on the bright side, the video's gotten over 4 million views inlets than a month. And as the saying goes, there's no such thing as bad publicity.
When user testing doesn’t go AT ALL as you expected… But on the bright side, the video's gotten over 4 million views inlets than a month. And as the saying goes, there's no such thing as bad publicity.
A/B Testing Is… A/B testing is a routine that helps you optimize your ROI through baby steps. ~ Julia Olennikova
Coach Bill Belichick's Epic Rant... and Microsoft & the NFL IT Department's No Good, Very Bad Day
Coach Bill Belichick’s Epic Rant… and Microsoft & the NFL IT Department’s No Good, Very Bad Day
https://gfycat.com/CanineBiodegradableGermanspaniel
Yesterday, during a press call, New England Patriots head coach, Bill Belichick, went on a 5-minute rant exposing serious flaws in the NFL’s IT and AV infrastructure and worth ethic… alongside his frustration with the Microsoft Surface Pro tablet.
Read the full rant below. Not only is it an interesting glimpse into how much technology is at play…
View On WordPress
Did you know the Washington Post is in the Amazon Affiliate game?
Did you know the Washington Post is in the Amazon Affiliate game?
I was reading this WaPo article in which famous authors shared what books have had the biggest influence on them, when I noticed that each of the books listed therein were hyperlinked to an Amazon product detail page, with an Amazon Affiliate tag embedded in the url.
I was surprised / not surprised that a media company had turned to Amazon as an additional stream of revenue.
And then I…
View On WordPress
Algorithm is a word used by programmers when… :-)
The Good - How to try to get people to give a hootenanny about your new TV pilot...
The Good – How to try to get people to give a hootenanny about your new TV pilot…
Post it in full as a promoted Tweet.
View On WordPress
7 Things You Should Definitely Know About Netflix
7 Things You Should Definitely Know About Netflix
Did you know… Netflix has 83 million subscibers in 190 country who stream 125 million hours of programming day?
I recently watched a recording of Netflix’s first Women in Tech LA event, which was held back in July.
It was an interesting peek behind the steaming giant’s curtain and if you can find the time to watch it in full, I encourage you to do so.
Either way, for your tapas-likeedification,…
View On WordPress
7 Things You Should Definitely Know About Amazon
Key insights into the eCommerce giant's strategic direction—then, now and into the future.
Bloomberg Businessweek recently published an uber insightful article on Amazon that was expertly reported by Devin Leonard and is chockful of interesting tidbits about the eCom giant’s strategic direction—then, now and into the future.
Here are 7 insights that struck me the most: (more…)
View On WordPress
Oh So Good! - #AppleEvent Recap Video
Who better to recap your biggest press event of the year... than you!
Who better to recap your biggest press event of the year… than you!
Kudos to Team Apple who not only pre-produced an awesome 107 second recap video of the September 2016 Keynote…
But they also had it up an running as a Twitter ad immediately after the event wrapped.
(On a social network, mind you, where Apple doesn’t bother to…
View On WordPress