Graphic novels remain stuck in a niche
Ten years ago, the Belgian market for comic books seemed to be in decline. Sure, there were the all-time bestsellers like Kuifje/Tintin - coming this December in your movie theatres, Jommeke and Largo Winch, but less-known series never achieved the same sales rates. The setup of the funding organization "Flemish Literature Fund" (FLF/VFL) in 2000 tried to diversify the landscape a bit in favour of the more 'alternative' comic books. Several promising authors could benefit from good policy and launch themselves into the (inter)national market. Among them debutants as Brecht Evens, Simon Spruyt, Judith Vanistendael, Maarten Vandewiele & Randall C. Also experienced innovators such as Marc Legendre could count on the FLF's financial support. Simultaneously, the trend to use the term "graphic novel" definitely helped to pimp up the perception of comic books as art instead of pulp. The term mainly refers to a (one-shot) comic book with literary aspirations. As always the results only became visible after some time. But they are undeniable positive: with the Flemish presence at the Festival d'Angoulême 2009 and Brecht Evens' award winning project "The Wrong Place", the alternative comics scene got widely acknowledged. In an article in de Standaard today, the economic reality shows up to be slightly different. In spite of all the efforts and investments, the graphic novel hype didn't succeed in uplifting the total sales of the comic book market. One of the issues seems to be the overproduction. Too many releases each year make it difficult to scope the sales & marketing efforts. Less copies are sold, because every new publication only gets a very short attention span from the consumer. Upcoming releases from top-authors as Craig Thompson's "Habibi" won't suffer too much from these problems. But it would be a pity if new authors will have more difficulties to make their living with their art. Does the comic books business model need to be finetuned? Or will comic books - correction: graphic novels - always remain stuck in their niche? Eager to hear inspiring ideas!













