FUNdamental Social

Sharing fun things and fun thoughts about social media and general musings from the interwebs

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FUNdamental Social Strikes Again...Beyonce's doing what?

Talk about causing a stir! FUNdamental Social CEO, Rita Chinyere orchestrated a fun social media campaign for sketch group, Come On Get Mad to help launch their new webseries and the results are in!

The stunt, which required people to gather in Madison Square Park wearing the same shirts, later revealing images of Beyonce (on her birthday no less) attracted the attention of parkgoers AND Gothamist, which got folks far and wide pondering whether or not Beyonce was launching a new album or video. A website created specifically for the event displayed only a countdown and images of Queen Bey which only added to the allure.  In addition to Gothamist, the stunt garnered coverage from Racked, CBS Local (Boston Radio) and Inquisitr. For more on how FUNdamental Social can help you, drop us a line!   

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Improvisers ARE The New Creative Department

Recently, Will Burns a Forbes contributor wrote a post, raising the question: Could Improv Troupes Become The New Creative Department? Our unbiased response? YES! We are! FUNdamental Social was co-founded by two improvisers and social strategists who not only know the business but know how to leverage a set of skills to help us think WAY, WAY outside the box...as in, pretend the box isn't there, to make ideas fun and creative!    As an improviser, you acquire skills and talents which make you innately good at coming up with funny ideas on your feet. You become an expert listener. In order to be funny and make an idea funny, you have to listen to what yourself and your co-collaborators are saying to make an idea grow. You have to say yes and (a UCB concept) to grow and expand upon your idea. You have to be clear and direct as you have an economy of words to use to communicate your idea. You have to collaborate as you're working with others to generate the idea. There's no time to prepare and you're often thinking on the fly, collaborating with a group of others to come up with something unique and memorable. All these skills combined make us creative thinkers. When faced with business challenges, we're excellent brainstormers and use our improv caps to help us think up a variety of solutions. 

Whenever you're ready, feel free to give us a call...in the meantime we'll leave you with this to think about: 

"As our marketing becomes more realtime and we have less time to think, it’s going to be important that our branding remain just as thoughtful, if not more so. A few carefully chosen improv comedians might just, well, make up the difference (right on the spot, without even thinking)."  -- Will Burns, Forbes

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Moving Beyond Likes and Followers...

If you didn't get to read Digiday's post, we suggest taking a couple of minutes to do so. Beyond the ‘like’: What comes next in social measurement is a worthwhile read about why brand managers and business owners need to shift their perspective from fan acquisition and growth to focus on meaningful engagement. After all, what good is a community of 200K fans if none of them engage or see your content?

Whenever we meet a new client, nine times out of ten they'll ask, "But how will this get me more fans? How will this make my Facebook/Twitter/insert social platform here bigger?" Our answer? What's your goal? Our approach to social media is focuses on creating meaningful content utilizing a variety of platforms and tactics to get results to achieve that goal.  

The first thing brand managers/business owners/anyone concerned with running a targeted social campaign needs to recognize is that to be successful, there needs to be a goal, period. Without a goal, you might develop good content but what for? What's it building to? Great social campaigns as Digiday points out can drive more traffic to your website, increase sales, or even bolster email subscriptions. Running a promotion? You might want to codified specific promo codes on social to monitor how much money your followers actually generated. We challenge you to stop thinking of social in terms of surface metrics and start thinking about how you can leverage these platforms and your networks to translate actual sales!

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Snapchat...The New Vine?

Forbes released an article this morning, Snaps To Riches: The Rise of Snapchat Celebrities suggesting that Snapchat is quickly becoming the new Vine as it's grown in popularity, especially with the younger teen demographic. It got us at Fundamental Social thinking...

Nearly a year and a half ago, Vine swept onto the social media landscape and quickly birthed Vine Celebrities - or humorous content creators with massive followings. Brands were quick to snap up these producers, paying anywhere from $5,000 to $30,000 for a 6-second video.

A year later and nearly the same can be said for Snapchat! Lots of Vine celebrities are flocking to the platform in an effort to ride that content creation wave but what we're asking ourselves is, will it stay? I suppose, if businesses are keen on reaching a certain demographic, it will. But what about brands who don't necessarily covet that ever-shifting demo, what about them? Maybe they'll make do without shelling out dollars for custom stories? If Vine's cost model is anything to go by, these custom chat stories won't be cheap. Only time will tell.  

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Four Reasons Why Video Content's Important

Earlier this month, Chris Trimble of The Guardian wrote about Why Online Video Is The Future Of Content Marketing. It's a worthwhile read for anyone in social media or business looking to stay ahead of the curve with their content marketing mix. Yes, developing native content across a variety of platforms has its benefits but so does video content. Here are five reasons why.

Reason One: Consumer Internet Traffic By 2017 video will be the main content consumed. Meaning nearly two thirds of all content consumed on the web will be video-based.

"By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. "

Reason Two: Video is the future of content marketing Why are you waiting to get a video library in place and acclimate to a new form of marketing? 

"Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium."

Reason Three: Engagement More consumers viewing your website and interacting with your brand? Yes please.

"Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand."

Reason Four: Creativity! Video (and social) content gives your brand a chance to show off your identity and what you're about. However, when it comes to video content, nothing beats a really creative idea! Whether it's funny, thoughtful or provoking emotions, a creative video concept separates a brand from the pack.

"...Be creative, not only with the videos themselves but in the campaign strategy you build around them. Creativity wins over the cost of production every time."

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Content: Blurred Lines (Puppet Version)

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Content: Wooing Women In Public

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Welcome FUNdamental Social to the Interwebs!

Hi internet! Mike and Rita just launched a social media boutique agency to cater to small and medium sized businesses!

We’re maintaining a blog because, duh! We’d like to share fun things we think of and discover. Silly videos that make us laugh and other social stuff.

Check back soon!