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Warning to New Online Business Owners: Innovation = Starvation

When I got started in online marketing, I was lucky. Someone told me exactly what to do, and I didn’t know any better than to follow his instructions to the letter. I looked at it this way – the guy was a self-made millionaire. I was broke. So what was I going to do – take what he told me and ‘fix’ it? Somehow make it better? Improve upon it? There’s an old expression: If it isn’t broken, don’t…

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How to Earn More from the Same Content

There are lots of great ideas here so please pay close attention… Let’s say you write an email to promote a product. Your email is basically a review of the product, and with it you make lots of sales. Now you’re done, right? Not even close. Take that very same email and repurpose it into a review. Post the review on your blog under “reviews” and optimize it for SEO. Don’t panic – you’re…

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Segment Your Lists – Should You Bother??

If you’re not doing it, you’ve certainly heard of it – segmenting your email list is based on things like when and where readers subscribed, products they’ve bought, geographical location and so forth. Should you be doing it? Absolutely! Segmenting your list is a great way to increase response rates and grow your profits. It’s not just the segmenting you’ve got to think about, but also moving…

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7 Subject Line Hacks that Increase Opens

Rule number one of getting your emails opened is be the person your list knows, likes and trusts. When you’ve accomplished that, you won’t need to put as much energy into your subject lines and ‘from’ fields. But until then, try these hacks to improve your open rates and get your emails read… 1. Catch the eye with the ‘from’ field. If you go to your own email program and scan the emails, which…

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Do Before Learning? The Six-Figure Hack

If you were a college student who never stopped attending school full time… how much would you earn. Likely nothing. You’re too busy learning to earn. When does a college student start making money? When they leave school (graduating or not, doesn’t matter) and start working. So why do we think our online marketing businesses are any different? When you put education in front of ‘doing,’ you’re…

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If You Can’t Control It, Just Observe It

There are a lot of things in life and in your business that you can’t control. You can’t control what other people do. Or what they don’t do. You can’t control what regulations come down the pike. Or what happens to the economy. Or who or what wins elections. (Brexit, the US presidential election, etc.) So what can you do? Focus on those things that you can control. Fix the problems that you can…

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