5 Reasons Why You Can Start A Business By Not Knowing Your Passion
One of the biggest reasons (if not the biggest reason) that prevents aspiring entrepreneurs from starting a business or breaking free of the work that doesnât fulfill them is not knowing what theyâre passionate about. As a result, they go on an endless pursuit finding their passion hence many never get started. They become stuck on the âwhat ifsâ: What if I put all this hard work on something and I donât know if I will love it? What if I end up hating it?
Itâs true that those who do their best work are those who have a lot of passion for it. But does that mean you should hold off your dreams on becoming an entrepreneur? The 5 reasons below explains why you can start a business without the need to know your passion straight away.
1. Itâs Not Your Passion That Makes Money
People donât pay you from what youâre passionate about, they pay you from what THEYâRE passionate about. Most aspiring entrepreneurs who focus on following their passion at the initial stages often end up with a hobby. They spend a lot of their time, energy and money on perfecting a product that they love and hoping others will love it as well but then realizing later on that thereâs no one who wants to buy it. You must prove that your concept works first! It should actually be the reverse â focus on what people love, start with a simple idea, find a hungry audience and then tailor your product around what people are looking for or whatever addresses their greatest needs, frustrations, challenges, desires, etc.
Thereâs nothing wrong with living your passions, but when it comes to starting a business, become customer-focused and later on you will have the privilege to do exactly what you love.
Some key questions to ask yourself about your ideal customer:
What are their biggest needs?
What is the reason theyâre coming to us for?
What are their biggest desires?
What is their biggest fear?
Who are their heroes?
What are they passionate about?
Where do they get their information?
Who do they hang out with?
Where are they found both online and offline?
2. People Pay You For Your Skills
People normally pay for something that they believe will solve their problem or improve their quality of life. You need skills to deliver a product or service that the customer will see as value-for-money. In order to build trust and desire, you need to hone your skills in rapport-building. In order to deliver a valuable product or service, you need to hone your skills in your craft. In order to attract your target market, you need to hone your skills in building relationships. In order to communicate value to your ideal customer and generate cash flow, you need to hone your skills in sales.
Having the right skills is inevitably initiated with hard work. At the early stages there is a lot you donât know but donât be discouraged. The learning process for everyone is the same â it takes time and practice. Having a mentor can help speed up the process and it is wise to aspire to others instead of comparing ourselves to them.
Some key questions to ask yourself:
What are my key strengths?
What comes natural to me but harder for others?
What do people often tell me I'm good at doing?
What have I done in the past to solve a key problem I was experiencing?
3. Your âWhyâ Is Your Best Tool
Another key reason for creating a profitable business is effectively communicating your âwhyâ to your target audience. When most small business focus on the âwhatâ and âhowâ of their business, those who succeed start with their âwhyâ. People gravitate to an organization that is aligned to their own values and beliefs. Your customers will relate to your âwhyâ more than anything else. When your âwhyâ is strong enough, everything else will fall into place.
Some key questions to ask yourself:
Why am I starting a business in the first place?
What is the highest purpose behind starting my own business?
4. Passions Change Over Time
Although your âwhyâ never changes (itâs what makes you who you are) and your values might stay the same after a long period of time, your passions can change over a short time. The truth is, we donât have just one passion, we have many passions. The more we explore ourselves and the world, the greater realization we will have for things that will bring us varying levels of excitement.
Therefore, the key to starting a business is to just start. Donât wait around for years trying to find something you have to be passionate about because your passions will likely change anyway! Start with what we have discussed so far â focus on what others are passionate about, utilize your skills and talents and let your actions be driven by your âwhyâ. Start with a mild interest on something then engage in it.
Some key questions to ask yourself:
What are my interests?
What do I enjoy doing?
What are the things I would do for free?
What do I like to post or write about on Facebook?
5. Passion Is A Result
Once you are engaging and taking action, then it results to the things you become passionate about! Hence, passion is a result, itâs the energy you have when youâre engaged with something. Passion is not something you can âfollowâ; itâs not in front of you or behind you, itâs not around a building or at the end of a rainbow.
You donât have to start by following your passion â thatâs a huge misconception. Your passion is something  that comes later. But of course, the reasons youâre taking action in the first place is to do something you love and to contribute to others, right? But it doesnât mean you canât start to make an impact.
Remember, the only way you can love yourself is to do what you love. So start by "doing". Try it for a while and if it doesnât work out, try something else.
Some key questions to ask yourself:
What can I do today to make a difference?
What is the worst thing that can happen if I take the first step? What will happen when I donât?
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Mark D. Flores is a Business Startup Specialist. He is also the Director of Falcon Mentoring, your one-stop partner to help you start, launch, promote and grow your business. We provide what every aspiring entrepreneur needs: The on-going, dedicated support of a mentor & accountability partner. We also provide education for a community of like-minded entrepreneurs all looking for the same thing.
Our purpose is to help you create a business that you love and give you the tools to drive your vision to the world!
At Falcon Mentoring:
We address your biggest concerns and challenges when starting a business.
We provide the tools, strategies and support to get you started and moving in the right direction.
We tailor programs and systems to meet your specific entrepreneurial needs.
Visit Falcon Mentoring's website on falconmentoring.com
Download your free Startup eBook: "The 5 Simple Steps To Starting Your Business" and be in the running for a free strategy session with one of our mentors HERE.
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