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Final Design - Illustrator Template

FRONT/TOP:

BACK/UNDERNEATH:

What my Final Design has to Offer

The label itself is 100% detachable from the Lea & Perrins Worcestershire Sauce bottle which makes it a lot easier for consumers to separate the two materials for recycling - as apposed to the current design where the label is affixed onto the bottle itself via the means of glue.

The PET plastic which the bottle is made out of is recycled material and can be recycled numerous times.

When the plastic bottle is re-recycled there is much less energy used than what there is when producing a virgin bottle.

There is hardly any glue at all utilised on the bottle label - only two small sections. The glue itself is biodegradable making it very eco-friendly and sustainable as an adhesive.

The multi-use function of the label is its spaghetti measurer which is a section big enough for one serving of pasta - this can be used as many times as needed for however many people there are. As the label is detachable, the spaghetti measure can be stored by the customer and every time they use it, they can be reminded to use Lea & Perrins thanks to the branding on the label itself.

To run alongside the spaghetti measure, there is the inclusion of a recipe - for spaghetti bolognese. This creates a synergy through the product as the recipe and gauge relate to one another.

The orange and black colour scheme is in-keeping with the brief and the overall feel of the Lea & Perrins brand. The orange is striking and the use of black for text etc. supports the brand identity.

Overall, the look of the label has been modernised to appeal to the younger audience as stated in the brief - it has taken upon a very fashionable, typography based look that is attractive and interesting to the eye - helping it stand out on the shelf, especially against more of the traditional brands which Lea & Perrins compete with.

The QR scanner on the back of the label is another relatable feature for the younger target market - as well as some of those techno-friendly older consumers. The QR scanner will link a customer directly to the L&P website, onto a page that promotes how L&P themselves are going green and how the buyer of the product can also be more eco-friendly. Recipes and L&P inspirations will also be accessible from this scanner.

As the label is double sided and printed twice - one for the top and one for the bottom side, there is a lot less paper being used for the product - another simple, sustainable element.

The paper itself is also fully recycled and recyclable.

#whatithastooffer

Final Design - In Situe

#insitue

Label Development - Illustrator CS6

The development below shows how my final design altered when the Illustrator design process took shape - I opted to dismiss of two of the sides as I soon realised there was plenty of space on just two of the tabs when taking into account their top and bottom side. This modification allows for less paper and ink to be used and the strips which attach the two flaps together lend themselves to having a small amount of extra information on them. I much prefer this design to the original as you can see even more of the Worcestershire Sauce bottle and it is a more sustainable outcome overall.

FRONT/TOP:

BACK/UNDERNEATH:

#labeldevelopment

Final Outcome

Final Design - Illustrator Template

Final Design in Situe

What my Final Design has to Offer

#finaloutcome

Final Design Concept

My final design will be a neck collar for the bottle - it is fully detachable from the bottle itself making it easy for recycling, which means much less glue also needs to be utilised on the bottle if I were to simply attach a label directly onto it.

Each tab is double sided - saving paper and allowing for more information to be displayed on both the top and bottle side of the label.

#finalconcept

Development

Initial Design Ideas

Final Design Concept

Label Development - Illustrator CS6

#development

Initial Design Ideas

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For this design, I have opted to keep the front of the glass bottle as plain and simple as possible. No paper or ink has been used, instead the moulding of the glass will allow for the ‘Lea and Perrins’ handwritten brand name to stand out as it will be raised up from the rest of the glass - similar to techniques the a lot of beer bottles use e.g. Grolsch.

This means that the vast majority of the information will need to be included on the back sticker of the bottle. I went for a basic, rounded corner rectangular shape as this allows for a lot of text to fit on.

All of the important info. will be feature here and I have included a QR code which can be scanned on many mobile photos where a buyer will be linked the the L&P website to find recipes etc.

On the back of the sticker I have designed a pattern consisting of ‘Lea and Perrins’ being written in black ink on the background. This will be visible as more and more of the bottle is used up, as shown below.

It may seem like a bit of a waste to have this inclusion, but it adds more character to the bottle overall, I have used no ink on the front of the bottle and the ink that I shall be using will be sustainable!

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DESIGN/SHAPE IDEAS FOR NECK COLLARS:

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#initialdesignideas

Sustainable Glue

After some online research I came across the website for SAP (Sustainable Adhesive Products). They have come up with a range of different sustainable glues which are made from renewable resources AND are biodegradable. This makes them very eco-friendly and relevant for my Lea and Perrins design - even though I do only need a small amount of glue for each label, it is a lot better for the environment if I went to employ a sustainable adhesive rather than a toxic one.

Out of the three glues which are available from SAP, I would select S100 as this one appears to have had the most trials and is a general use adhesive and has already been utilised on other food stock.

#sustainableglue

Lea & Perrins Factory Visit

As the Green Design module revolves around Lea & Perrins Worcestershire, visiting the factory itself was a very good opportunity to get an insight on what happens behind the scenes on the production line.

Inside the factory, myself and others from the class were lead around on a tour, discovering Lea & Perrins' history and the processes that the sauce goes through - it was interesting to learn that the same techniques of making the sauce still occur today. There was a traditional feel throughout the entire factory and it was exciting to watch the machinery working and learning about the brand itself.

Outside of the Lea & Perrins Factory

Inside the factory - where the large containers of ingredients are stored

Lea & Perrins Worcestershire Sauce labels - ready to be added to the bottles!

Flattened sauce bottle packaging which holds the bottles in place for shipping and whilst being on the shop floor shelf

Some of the Green Design students that took part in the factory tour (including myself) and Andy Stevenson!

#factoryvisit

Automatic Neck and Collar Tag Placing

"Apex have over 20 years experience in the packaging machinery sector, and have developed a range of solutions for collar, cones and neck tag application onto bottle necks. Using a rotating vacuum system, or a standard Apex friction feeder for neck tags, high efficiency and precision can be achieved."

Reference: http://www.penn-packaging.co.uk/bottlecollar

#tagplacing

Neck Tags and Collars

Sacred Hill:

'Wine Shield':

Mothers Day Gift Tags:

Fuller's Ale:

By 'Bee Packaging':

Yellow Tail:

From a bottle of water:

By Emily Readett-Bayley

Wine Collars:

Absolut Vodka:

http://deekaminari.deviantart.com/art/Various-Wine-Neck-Tag-With-Tasting-Note-306863953

http://www.productswithstyle.com/wine-accessories/wine-shield-ultimate-wine-preserver-bottle-neck-tag-pack

http://exchange.kodak.com/projects/2963376-Bottle_Gift_Tags_for_Mother_s_Day

http://pritchardmedia.me/2012/02/03/something-for-the-weekend-great-british-bottled-beers/

http://www.beepackaging.com/labels-custom.html

http://jamesbwalker.carbonmade.com/projects/2795580

http://spokutta.wordpress.com/2009/07/06/

http://www.poshgraffiti.com/c/mother-of-pearl

http://absolutregis.xooit.com/t818-NECK-TAG.htm?start=225

#necktags

PET - Polyethylene Terephthalate

PET stands for polyethylene terephthalate, a plastic resin and a form of polyester. Polyethylene terephthalate is a polymer that is formed by combining two monomers: modified ethylene glycol and purified terephthalic acid.

PET is the type of plastic labeled with the #1 code on or near the bottom of bottles and containers and is commonly used to package soft drinks, water, juice, peanut butter, bakery goods, produce, frozen foods, salad dressings and oil, cosmetics and household cleaner and many other products.

PET is a popular package for food and non-food products. Manufacturers use PET plastic to package products because of its strength, thermo-stability and transparency. Customers choose PET because it is inexpensive, lightweight, resealable, shatter-resistant and recyclable. Recycled polyethylene terephthalate (RPET) can be used to make many new products, including fiber for polyester carpet; fabric for T-shirts, long underwear, athletic shoes, luggage, upholstery andsweaters; fiberfill for sleeping bags and winter coats; industrial strapping, sheet and film; automotive parts, such as luggage racks, headliners, fuse boxes, bumpers, grilles and door panels; and new PET containers for both food and non-food products.

References:

http://www.napcor.com/PET/whatispet.html

http://www.napcor.com/pdf/v4-11_NAPCOR_PET_Interactive.pdf

#pet

LDPE - Low Density Polyethylene

About LDPE:

The first of the polyolefins, Low Density Polyethylene (LDPE) was originally prepared some fifty years ago by the high pressure polymerization of ethylene. Its comparatively low density arises from the presence of a small amount of branching in the chain (on about 2% of the carbon atoms). This gives a more open structure. Low Density Polyethylene (LDPE) is a most useful and widely used plastic especially in dispensing bottles or wash bottles. It is translucent to opaque, robust enough to be virtually unbreakable and at the same time quite flexible. Chemically LDPE is unreactive at room temperature although it is slowly attacked by strong oxidizing agents and some solvents will cause softening or swelling. It may be used at temperatures up to 95° Celsius for short periods and at 80° Celsius continuously. LDPE is ideally suited for a wide range of molded laboratory apparatus including wash bottles, pipette washing equipment, general purpose tubing, bags and small tanks. Dynalab Corp's plastic fabrication shop fabricates thousands of catalog and custom LDPE products.

An example of where LDPE can be used - a water bottle:

References:

http://www.dynalabcorp.com/technical_info_ld_polyethylene.asp

http://www.velotique.com/botlsplus.htm

#ldpe

Biodegradable Plastic

When deciding whether to go ahead and keep the Lea & Perrins glass bottle or to change it to a plastic one, it is important that I try and find the most sustainable type of plastic which L&P could switch to. I have found a website which explains about biodegradable plastics. Not all of the examples from the list are relevant for this project as obviously the plastic which I will need is a food storage one, so looking at biodegradable plastic bags at the moment is not appropriate.

The list below shows some examples of current biodegradable plastics being used around the world and what exactly they are employed for:

#biodegradableplastic

Recipes

I have selected a few recipes from the Lea & Perrins website, bearing in mind what would appeal to my target audience. I will have a more in-depth look at the recipes which I may want to incorporate somehow in my re-design at a later stage, but this is some early research just to get some idea on the vast amount of meals which L&P's Worcestershire Sauce can work well in!

#recipes

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