In Social Media Era, a celebrity must know...
These years, many celebrities are involved in scandals. Internet era increase their exposure to public, which lead to both chances and challenges for them as almost everyone online can be reporters with their social media accounts.
In order to take advantage of the social media, those celebrities must be active to use it.
Here are some tips for them.
(1) It is inevitable for celebrities to be spokesperson for some brands. But on social media platform, they should try to do commercial for those brands as less as possible. Their followers are willing to see some stories or some interesting things in the celebrities’ homepage rather than ads.
(2) Try to interactive more with those super stars who has positive public impression. There is a saying that a person can be defined by watching his/her friends. If those friends are nice, generous people, then the person could not be a mean, bad one. So more interacting with those people who have positive reputation is a great way to build the same reputation among followers.
(3) Avoid speaking dirty word or responding those negative reply. If you are bite by a dog, will you bite back? Yes. This kind of action will do nothing but lead to bad impression of you among public. Try to avoid those negative reply or ask for advice from PR person.
(4) Try to recommend some books, movies or places to travel for followers. Showing your healthy hobby, such as cooking, is also highly recommended. A person who loves life and develops a positive lifestyle is really a charming one in the modern life which almost all people are busy with their work.
(5) Try to respond fan’s friendly reply or retweet their twitters once a month. Interactive with them. Social Media provides two-way communication. In social media, the halo around a super star decreases while dialogue between celebrity and fans increases. People likes those celebrities more like a close friend rather than a people far away from the stage under limelight.
(6) Engaging in some interesting online event, such as ice bucket or black vs purple dress.
(7) Be humorous online. Everyone love Raymond.
(8) When receiving some awards, please show thanks to fans and organization who offer you the honor, and show the public your confidence to be a better person and actor.
(9) Do not lie in front of public, and do not make apologize without discussing with PR people.
So these are why PR getting more and more important nowadays. people have chances getting to know celebrities from all kinds of media, instead of several certain outlets as before. to maintain a good and unified image through each media, celebrities definitely need those tips to behave themselves.
Being a celebrity is not easy. I think they have lost great fun with social media. Because ordinary people like me can do anything stupid on social media, but celebrities can’t. Oops, I am not being jealous.









