A good-looking social media page not only looks professional, it brings personality and a flair unique which emphasises company’s image that will make customer/ clients/ fans/ colleagues/ friends want to stay on the page and find out more.
Making a tidy page can be incredibly easy if you follow a few simple rules:
· Make sure the profile and header images fit inside the space provided
If you have chopped your logo in half, it will not give off the impression that your company has an eye for detail or do everything to perfection (which of course, you do!)
· Be clear in your design, which should help explain what you do.
People decide whether to stay on a new page in the first 3 seconds. Make that glance count.
· Make it fun, make it pop, make it show off your passion and love for what you do.
If your Twitter looks bored and tired, no doubt your visitors will feel the same way looking through it.
· Write and create high quality content to match your high quality graphics
You have peaked your consumer’s interest, now WOW them with consistent, informative and exciting content that showcases what you do and how you do it, when you do it.
St Mary’s College had/has a terrifying number of accounts run by unidentifiable staff members for all sorts of weird and wonderful events, year groups from 2009 and school trips. These created with the best intentions, scarcely ran and eventually abandoned.
Although the process of finding those who abandon accounts like shopping carts is proving quite tricky, I am slowly unravelling and saying a final farewell to the mysterious ‘year 7 Induction 2008/9/10-17’ accounts one case at a time.
However, whilst my detective monocle is on, I have not been able to contain myself whilst flicking through the profile picture and headers of the official accounts. The profile pictures, containing the school emblem, were a poor quality and did not fit in the profile box, and the headers further showed off the poorly logo, which was ballooned to fit the header, resulting with a middle slice of the crest broken up into pixels the size of peas.
Unfortunately, I did not screenshot a copy of the profiles I have already recreated, but here are some example profiles that I am hoping to spice up in the near future.
As you can see, the logos are ill fitting and do not follow a linear or semantic theme for all things relating to the College, which can cause confusion.
Over the months, I have developed a new style of profile images, which boasts the school emblem in a unique style relevant to each department to make it clear that the account is official to the school but also gives each page a personality.
The headers have much more creative-freedom in their appearance but have the branded navy blue shade utilized to create a visual element to link the image to the school (except the specialised English Department headers).