How to Make A Brochure
Brochures may be one of the oldest marketing tools, but they’re a tried and tested technique used by all sorts of businesses to reach potential customers.
A poorly designed brochure might be tossed in the trash, but a creative and beautiful one will be treasured and pored over and can directly lead to sales for the business.
In this article, I’ll present you with the ultimate checklist for designing brochures that are guaranteed to grab and hold someone’s attention. Read on to swot up on your bi-folds, tri-folds and everything in-between.
Decide on the kind of brochure you need—brochures are designed to be used as part of a marketing campaign and the brochure format needs to be perfectly adapted to the sort of campaign. Would a flyer work better for door-to-door? Would a tri-fold look great on display? Would a booklet be more appropriate for a convention or conference?
Allow for folds in your artwork—all brochures, except flyers, will need to be folded in some way. Because you’ll be designing your artwork in a 2D format, make use of mock-ups to test out how folds will affect your design.
Think outside the box—Unusual folds or multi-purpose designs can make your brochure look unique and special, which will encourage readers to keep hold of it.
Be bold—strong, large-scale typography and bright, eye-catching color and graphics will make your brochure more visible from afar and help it to stand out from the crowd.
Adobe InDesign is your new best friend—for designing print-friendly multi-page layouts like booklets, you can’t go wrong with using InDesign.
Think about the practicalities—take the time to adjust the page count of your booklet, or to switch the orientation of content on a brochure that’s going to be folded. Again, using a printed mock-up can be really helpful to get your head around the tricky technicalities.
Understand your printing choices—paper weights and finishes, and post-print techniques, such as binding and folding, will affect the final look of your brochure and will have a significant impact on the cost of producing it too, so make sure you have an awareness of what you can expect before you approach a professional printer.











