Communicating between cultures in a business setting can be challenging. There are many aspects in communicating that the average person may not even think about, but knowing them makes all the difference. In part one on the series of posts about communication between cultures, I will be covering the subject of Differences in Communication Styles.
Direct vs Indirect Communication Styles
Undoubtedly, the first major difference among cultures is direct and indirect transmission. Direct communication is used in North America, Eastern Europe (Poland, Russia, Czech Republic), Western Europe (Germany, Netherlands, Switzerland, Denmark, Sweden, Finland, Norway), Oceania, South Africa and Israel. This style of communication values clear and precise messages, values truth over discretion and is comfortable with saying "no" when needed. Users of this style are also known to come across as forthright, decisive or blunt. In communicating this way, cultures can increase their efficiency in a way that saves time and avoids misunderstandings. It also helps by building trust, promoting accountability and can resolve conflict faster. Unfortunately, cultures who are more indirect can perceive them as rude, harsh and intimidating.
Indirect
A less "in your face" style per say is the indirect conversation approach. Some countries that use this style are: Asia (Japan, China, South Korea, India, Thailand, Vietnam, Philippians, Indonesia), Middle East (Saudi Arabia, United Arab Emirates, Iran, Turkey), Africa (Nigeria, Kenya, Egypt), Latin America (Mexico, Brazil, Columbia, Argentina, Peru), Southern Europe (Italy, Spain, Greece) and Indigenous and traditional communities. A very significant part of this method is to maintain both harmony among themselves while doing so with politeness. They highly value relationships over efficiency in communication. This technique relies heavily on non-verbal cues, voice tone and context. Instead of out rightly saying "no", they use suggestions, hints or simply silence to implicate a negative reply. Benefits of talking indirectly are the preservation of social harmony, promotion of subtly and tact, and the less likelihood of a uncomfortable confrontation. When communicating to those who prefer direct language, have to be careful to be clear to avoid misinterpretation and confusion.
Both of these communication styles have their pros and cons in the business world. Both value different aspects in communication, but also are equally effective. Which one of the two do you feel more comfortable using?