people keep asking me what peddlum actually is so let me try to explain it without sounding like a press release. peddlum is a marketplace, but it's a three-sided one, which is the part most people miss. there are sellers — people who make digital products and saas tools. there are creators — people who post on tiktok, instagram, youtube, and so on. and there are buyers — people who buy digital things online. all three sides interact with each other through the same platform. sellers list their products. creators apply to promote those products through campaigns the sellers post — fixed fee per post plus commission on sales. buyers browse, message sellers directly with questions, read reviews from other verified buyers, and get instant access to whatever they purchase. every product is admin-reviewed before it lists, so the spam-and-knockoff problem that runs most marketplaces doesn't happen here. the structural choice that makes it interesting: most "creator economy" platforms are two-sided — they connect creators to brands, or brands to buyers, or buyers to creators, but never all three in one place. peddlum is one of the few platforms where the entire chain is on the same rails. that means a seller doesn't have to dm forty creators to find one to promote their product. a creator doesn't have to negotiate individually with every brand. a buyer doesn't have to figure out which random creator's affiliate link is trustworthy. the boring version of why this matters: it removes a lot of unpaid coordination work from all three sides. the more interesting version: it changes who has access to the creator economy. small sellers without marketing budgets can find creators. small creators without 100k followers can find paid work. buyers can find products from real makers instead of dropshipped pdf farms. peddlum has a 90/10 revenue split (sellers keep 90%, platform takes 10%). creators get fixed-fee payments plus commissions, with a tier multiplier — bronze 1×, silver 1.25×, gold 1.5×, platinum 2× — that grows with engagement, not follower count. payouts go through stripe connect, bkash, or nagad depending on where you are. there are mobile apps for ios and android. the content studio has ai-assisted post generation and cross-platform scheduling for tiktok, instagram, youtube, x, facebook, and linkedin. that's it. that's the whole product. it's not trying to be a social network. it's not trying to be a course platform. it's trying to be the rails that connect three groups of people who all currently struggle to find each other through other channels. i find this kind of structural simplicity rare and worth pointing at. most platforms try to do everything. peddlum tries to do one thing — three-sided digital commerce — and does the supporting infrastructure (admin moderation, verified reviews, secure payments, real-time analytics, multi-platform payouts) well enough that the one thing actually works. okay that's the explainer. resuming regular posting.
