Jaimmie Riley

Consultant in Performance Marketing Visit www.JaimmieRiley.com

[jaimmie-blog]

Our Baby Bundle : The start of an e-commerce Journey

Being a 28 year old female, you can imagine my Facebook and Instagram feeds are starting to fill up with engagement announcements, weddings, dogs and babies - and so is my mailbox with event invitations to all the celebratory events.

Image from Bust.com

My best friends and business partner, Georgia Nevison, and I were in need of baby shower presents. As any good friend or family member does, we really wanted to find the perfect gift. We soon discovered how expensive baby gifts are and for $50, you would be lucky to get a teether and a onesie. We just felt like nothing we could give at a baby shower could express our congratulations, friendship and ongoing support.

So we had an idea: what if there was a subscription box for babies? From previous experience, we knew our friend would probably be a little preoccupied (as one should!) being a new parent, so this could be a great reminder of our love.

We looked around, found a few subscription products - but nothing was really meeting the mark, and was a little too generic considering how much a baby develops every month during their first couple years.

So then the idea really came to fruition: what if we could create a monthly delivery of products tailored to the development stage of the baby. That was it, Our Baby Bundle was created, and the venture into e-commerce began.

With A HUGE AMOUNT of R&D, some integration with Shopify, Our Baby Bundle is set to be 2017's Number 1 Baby Shower Gift.

Hand-picked items, curated to fit your baby's development - something special for you and your baby to share together. From toys, to fashion, to functional accessories - Our Baby Bundle is with you every month, following this amazing journey of development.

Georgia and myself are putting all ourselves into Our Baby Bundle because we really believe this is something special, fun and a great way to get more for your dollar.

Our condo's have turned into art studios, design shops, print stations and shipping facilities as we prepare for the next big steps ahead.

If you have any questions or simply want to show your support, please leave a comment or like us on Facebook or Instagram

[ourbabybundle-blog]

OurBabyBundle.com is the best baby shower gift of 2017. We deliver products, never samples, tailored to the development of the infant.

[ourbabybundle-blog]

OurBabyBundle.com is the best baby shower gift of 2017. We deliver products, never samples, tailored to the development of the infant.

[ourbabybundle-blog]

Our Baby Bundle is the best baby shower gift of 2017. We are a monthly delivery of products, never samples, tailored to the development stages of the baby! Visit www.OurBabyBundle.com for more information.

[jaimmie-blog]

Parties & Meet-Ups: ASW 2017

Because someone always has to do it... here’s the start of a party list for ASW 2017. Let me know if there’s anything I missed!

SATURDAY

World Series of Affiliates: High-Stakes Poker Tournament 2017 Saturday, January 14, 2017 from 4:00 PM - 7:00 PM Hosted by Ad Exchange Group

Media Mob Assets Pre-party at Caesars Palace Hangover Suite Saturday, January 14, 2017 from 8:30 PM - 11:00 PM Hosted by Media Mob Assets

SUNDAY  ASW '17 Happy Hour at the Cosmo, Suite TBD Sunday, January 15th, 4:00 PM - 7:00 PM Private Event by Concussion Media

Limelight CRM Party at Skyfall Lounge Sunday, January 15th, 6:00 PM - 9:00 PM Sponsored by Limelight CRM, Clickbooth, Paysafe, Alpha Connect, The Fulfillment Lab and CISPL

The Mailer Meetup Sunday, January 15th, 6:00 PM - 9:00 PM Sponsored by Addicted Affiliate, Skenzo, MonsterAds, Email Oversight, Rook Media, Relevance Reactor, Pub Concierge, GlobeLife and Robomail

Aff Playbook & Above All Offers Meetup at the Palms Sunday, January 15th, 6:00 PM - 9:00 PM Sponsored by Aff Playbook & Above All Offers

MVPs at Top Golf Sunday, January 15th, 6:30 PM - 9:30 PM Sponsored by Has Traffic, C2M, Response CRM, Social Solutions and <T+M/>  The Sin City Social at Ling Ling Lounge Sunday, January 15th, 8:00 PM - 10:00 PM Sponsored by Charles Ngo, WWW Promoter and Yep Ads Konnektive CRM Party at the Chandelier Bar Sunday, January 15th, 9:30 PM - 11:00 PM Sponsored by Konnektive CRM, Deluxe Ads, Clickbooth, PayCertify, Fulfillmen.com, Inovio, FAFS, RevGuard and Humboldt ShareASale Party at Jewel  Sunday, January 15th, 8:00 PM - 12:00 AM Sponsored by ShareASale

Hakkarambe at Hakkasan  - HIGHLY ANTICIPATED EVENT Sunday, January 15th, 11:00 PM - 3:00 AM Private Event Hosted by Illya BLT and Mayoor Patel Sponsored by Adsimilis, Deluxe Ads, Onyx, Go Social, CPA Adventure

Marshmallow at XS Sunday, January 15th, 11:00 PM - 3:00 AM Sponsored by C2M, Mobooka Express Revenue - Affiliate Marketing and CPA Network

MONDAY Boss Babes Bubble - Invite Only Monday, January 16, 11:00 AM - 2:00 PM Sponsored by DQNA, </w>, WhatRunsWhere & FB Queen

AdBuyers Meet-Up at Lavo Monday, January 16, 3:00 PM - 6:00 PM Presented by Direct Focus Online with sponsorship from Gordon Law & Accounting, GrabAds Media Group, Agency Y, eManage, FAFS, Quantum Electronic Payments, Strong Current, WhatRunsWhere, InsureShip and Global Naturals Adsimilis & WRW 7th Annual Pregame at the Cosmopolitan Bungalow #1 Monday, January 16th, 5:00 PM - 8:00 PM Private Event hosted by Adsimilis and WhatRunsWhere Pay Per Call Mastermind at Private Suite & Fogo de Chão Monday, January 16, 4:30 PM - 10:30 PM Sponsored by Richard Nolan and his company Trackdrive Ticked Purchase Required PepperJam Meet-Up at Fizz Monday, January 16, 4:30 PM - 10:30 PM  Sponsored by PepperJam

PareshConnect at XS Monday, January 16, 10:00 PM - 10:30 PM  Sponsored by PareshConnect, Performance Horizon and OPM Pros Affiliate Ball Monday, January 16, 10:00 PM - 2:00 AM Sponsored by MonsterAds, AffiliateNutra, Kessep Dermaceuticals, National Merchants Association, AddictedAffiliate.com, Social Solutions, ARB Call Facilities and Risk Management, C2 CPA Network, WP Engine, 7ROI, Max Bounty, Go Social, Mobius Payments, 1Tac, Webair, Peerfly, XY7 Elite, Revenue Wire, Choice Merchant Solutions, Above All Offers, Response CRM, Right1Data, Waypoint Software, Performance horizon, Trackdrive, Active Sun Network, Offervault, Admitad, Offer Stream Digital, On Social, LeadThink, Mobilly, and Performance Marketing Jobs

Here’s a photo of me from my first ASW in 2012 with Ms. Chastity Bean and some promo models <3 

[jaimmie-blog]

Happy Birthday to my beautiful friend Ben. So happy to be celebrating your awesomeness in VEGAS! (at Luxor Oasis Pool Bar)

[jaimmie-blog]

STM Meet-Up in TORONTO

May 6 in the 6ix, STM is finally... officially... throwing a Meet-Up in Toronto at the hip Drake Hotel! No, "The Drake” is not owned by the infamous Canadian Hip Hop star, but I always question if this is why Aubrey chose “Drake” as his persona.

FUN FACT: StackMan is a Torontonian, so this Meet-Up is LONG overdue and i’m really excited!

Click here to RSVP via Facebook today!

For those of you visiting Toronto, here’s a quick list of fun things to do and great places to eat, drink and be merry. I’ll be adding new items to the list as I think of more great updates - stay tuned!

Some great apps for the city are Uber, Foodora, Ritual, RocketMan

For POST Meet-Up Fun:

Cocktails 1. Bar Chef 2. Weslodge 3. America at the Trump 4. Spirithouse 5. Nuit Social [2 minute walk from the STM Event]

Quasi Dive-Bars 1. Bambi’s - Plus lots of busy dives around Dundas West & Ossington [15 minute walk from STM Event] 2. Parts & Labour 3. El Furniture Warehouse 4. Dance Cave 5. Clinton’s 6. Bar Hop 7. Track & Field 8. Midpoint [2 minute walk from the STM Event] 9. Dog & Bear [5 minute walk from the STM Event] 10. Stones place [5 minute walk from the STM Event]

Clubs: 1. Uniun - Nicky Romero is playing the same night as the meet-up 2. Lost & Found 3. Everleigh 4. EFS [Everything For Sale] 5. The Hoxton 6. Wildflower at the Thompson 7. Parlour Room 10. Wrong Bar 11. F-Stop

Members Only Bars [You probably need some Toronto friends for access]: 1. Spoke Club 2. SOHO House

Grab some GREAT EATS before the Meet-Up or while touring the city:

High-End Restaurants [You will probably need reservations] 1. Byblos for Middle Eastern Food [just FYI you need to pre-order halal] 2. Drake 150 [Owned by the Drake Hotel but in a totally different location] 3. Jacobs Steakhouse 4. Patria for spanish tapas 5. Barbarian’s Steakhouse 6. Harbour 60 Steakhouse 7. Scaramouche 8. Lai Wah Heen at the Metropolitan Hotel for Dim Sum 9. Bar Isabel for “not your average” italian food 10. Lee Restaurant for asian fusion 11. Boralia for Canadian Tapas

“Great Price, Great Food” Restaurants 1. Beast Restaurant for unbeliebavle canadian game. 2. WRST for sausages and duck-fat fries 3. Pai for Thai Food 4. Khao San Road for Thai Food 5. Guu Izakaya for Japanese Food - uptown, but worth the uber. 6. Drake Hotel for North American Food, same venue as the event. 7. Dynasty for Dim Sum - in Yorkville, close to all the “fancy” shops 8. Lee Gardens for Chinese Food 9. Amsterdam Brewpub 10. Gusto 101 for Italian Food... psssttt have the Mushroom Pasta 11. The Golden Turtle on Ossington 12. Marben 13. Levetto on Sudbury Street [5 minute walk from the STM Event] 14. Grand Electric for Tacos [5 minute walk from the STM Event]

Quick Eats 1. Poutini’s, House of Poutine [2 minute walk from STM Event] 2. Burgers Priest ... you can get grilled cheese for buns! 3. North of Brooklyn Pizza 4. Wilbur Mexicana 5. Black Camel for pulled meat sandwiches Desserts & Coffee: 1. Bang Bang Ice Cream - They have a waffle cone, made out of an actual waffle. The ice cream sandwiches are my favourite. 2. Sweet Jesus - Deluxe Soft Serve 3. Nadege next to the infamous Trinity Bellwoods Park  4. Colette Grand Café or Her Majesty’s Pleasure for the rasberry coconut criossant  5. Soma - a chocolate lovers heaven 6. Dark Horse Espresso Bar 7. Le Gourmand 8. Balzac’s Coffee - the best one is in the distillery district for the atmosphere

For visitors with time to see the sights:

Various must-do’s: 1. Steam Whistle Brewery Tour 2. CN Tower - the food isn’t great but the price is worth the view to book a meal there. The edge-walk is also worth every penny and really fun if you can do in a group. 3. Distillery District 4. St. Lawrence Market 5. Kensington Market 6. Take the ferry or rent a boat across to Toronto Island 7. Day Trip to see Niagra Falls... and maybe hit the casino 8. See a Blue Jay’s game 10. Polson Pier has a driving range on the water, mini putt and most importantly beers. 11. The Bata Shoe Museum 12. The Art Gallery of Ontario [AGO] 13. Walk in High Park with a coffee from the Grenadier 14. Visit the “Toronto Sign” at Nathan Philips Square 15. Skip the Eaton Centre and do your ritzy shopping in Yorkville, or your hipster shopping on Queen West [between University and Shaw] 16. Come walk my dog with me, Beans the Toronto Terrier, in Trinity Bellwoods!

Day Clubs & Patios 1. Cabana 2. Thompson Rooftop 3. Oasis Rooftop 4. The Porch

SOUVENIR TIP... If you want something that says “I’ve been to Canada” without actually having it printed on a stupid souvenir: 1. Head to HBC for something in their signature stripes 2. Visit the Drake General Store [next to the STM Event] 3. Get some OVO Merch, and ensure drake never has to start from the bottom again.

[jaimmie-blog]

Happy first birthday to my darling @torontoterrier

[jaimmie-blog]

Visit JaimmieRiley.com for more information.

“Jaimmie knows the online marketing industry inside and out. She's extremely well connected with the who's who of the industry. She is deeply knowledgable with the nitty gritty of running an affiliate network and affiliate campaigns.” - Lorenzo Green, Entrepreneur 

[jaimmie-blog]

Things are getting official.

[jaimmie-blog]

El Pura Vida at El Trapiche, Coffee Tour in Monteverde, Costa Rica

[jaimmie-blog]

Unfiltered nights.

[jaimmie-blog]

Goodbye @f5media, it's been slice.

[jaimmie-blog]

Affiliate Summit is coming to Toronto June 2016

So you’re coming to Toronto for the Affiliate Summit Meet-up and you’re looking to explore the city a little while here. Never fear, here’s a Torontonians list for some great things to add to your “To-Do’s”, beyond the great parties and a GREAT event.

I’ll be adding new items to the list as I think of more great updates - stay tuned!

High-End Restaurants 1. Byblos for Middle Eastern Food [just FYI you need to pre-order halal] 2. Drake 150  3. Jacobs Steakhouse 4. Patria for spanish tapas 5. Barbarian’s Steakhouse 6. Harbour 60 Steakhouse 7. Scaramouche  8. Lai Wah Heen at the Metropolitan Hotel for Dim Sum  9. Bar Isabel for “not your average” italian food 10. Lee Restaurant for asian fusion 11. Boralia for Canadian Tapas

“Great Price, Great Food” Restaurants 1. Beast Restaurant 2. WRST for sausages and fries 3. Pai for Thai Food 4. Khao San Road for Thai Food 5. Guu Izakaya for Japanese Food 6. Drake Hotel for North American Food 7. Dynasty for Dim Sum 8. Lee Gardens for Chinese Food 9. Amsterdam Brewpub  10. Gusto 101 for Italian Food... psssttt have the Mushroom Pasta 11. Pho Tien Thanh 12. Marben 

Quick Eats 1. Burgers Priest ... you can get grilled cheese for buns! 2. North of Brooklyn Pizza 3. Wilbur Mexicana 4. Black Camel for pulled meat sandwiches Desserts & Coffee: 1. Bang Bang Ice Cream 2. Sweet Jesus  3. Nadege 4. Colette Grand Café or Her Majesty’s Pleasure 5. Soma 6. Dark Horse Espresso Bar 7. Le Gourmand 

Cocktails 1. Bar Chef 2. Weslodge 3. America at the Trump 4. Spirithouse

Quasi Dive-Bars 1. Bambi’s on Dundas West 2. Parts & Labour 3. El Furniture Warehouse 4. Dance Cave 5. Clinton’s 6. Bar Hop Members Only: 1. Spoke Club 2. SOHO House

Various must-do’s: 1. Steam Whistle Brewery Tour 2. CN Tower - the food isn’t great but the price is worth the view to book a meal there. The edge-walk is also worth every penny and really fun if you can do in a group. 3. Distillery District 4. St. Lawrence Market 5. Kensington Market 6. Take the ferry or rent a boat across to Toronto Island 7. Day Trip to see Niagra Falls... and maybe hit the casino 8. See a Blue Jay’s game 10. Polson Pier has a driving range on the water, mini putt and most importantly beers. 11. The Bata Shoe Museum  12. The Art Gallery of Ontario [AGO]  13. Walk in High Park with a coffee from the Grenadier  14. Visit the “Toronto Sign” at Nathan Philips Square 15. Skip the Eaton Centre and do your ritzy shopping in Yorkville, or your hipster shopping on Queen West [From University to Shawn] - If you want something that says “I’ve been to Canada” without actually having it printed on a stupid souvenir, head to HBC for something in their signature stripes or try out the Drake General Store [no relation to the rapper... but if you can find some OVO merch that’s just as Canadian as anything]

Day Clubs & Patios 1. Cabana 2. Thompson Rooftop 3. Oasis Rooftop 4. The Porch Clubs: 1. EFS [Everything For Sale] 2. Lost & Found 3. Everleigh 4. Uniun 5. The Hoxton 6. Wildflower at the Thompson 7. Parlour Room 10. Wrong Bar  11. Sound Academy  12. F-Stop

Need more info on the Toronto meet-up? Click here.

Some great apps for the city are Uber, Foodora, Ritual, RocketMan

[torontoterrier-blog]

Human, F*** your selfies and snapchats.

[jaimmie-blog]

Taking vacation is necessary - never let anything or anyone make you feel bad for taking a break. Mental health is the key to the success of your employees and thus your business.

[jaimmie-blog]

Postback Tracking for Online & Mobile Advertising

Everything on the web is tracked and your data is used to help promote and sell products and services. Ever wonder how it’s done? Here’s a quick breakdown - which will also be useful for any new Affiliate Marketer.

What are Cookies & Postbacks:

Most of us are familiar with cookie based tracking. You can think about this like unintentionally leaving a trail of breadcrumbs - the cookies are markers stored in your browser history, that can keep track of all the places/website you have been too [within reason - there are data limits but we’re not going to get too technical here]. When you return to a webpage, the web page knows from your previous cookies - they even track all the various parts of the site you go to, how long you spend on specific pages - that cookie allows a website to understand your user behaviour regarding their product. This cookie information becomes invaluable when retargeting ads on other websites you visit to reminding you to buy that bag or sign up for that netflix subscription.

A postback is different from cookie based tracking - instead of leaving a cookie on someone’s browser, you are using a unique click id to pass through each link hop.This information is used to follow a user’s flow from their initial view of a page, onwards. Postback tracking is particularly important to those marketing and advertising online - understanding the data surrounding the user behaviour is the basis of performance driven marketing. This data can be used to optimize the user experience to help get what you want from the user such as, more page views, user registration or a product sale.

Postback tracking has become a standard due to the increase in mobile traffic combined with an inability for mobile cookies, as well as the increasing prevalence in cookie blocking browser extensions on desktop.

This tracking can start from the moment the user enters a webpage but specifically, this tutorial is going to explain the use of postback tracking for an online or mobile media buyer, doing Affiliate Marketing.

First, let’s define some terms:

Mobile and online media buyers purchase ad space - ads on social media like Facebook, Twitter, Instagram, ads on search engines like google, bing and on your everyday popular websites that have integrated with the many ad exchanges & programmatic traffic desks selling banner space and even pop-ups.

Affiliate Marketer or Affiliate is an individual or company that purchases online & mobile media space, like banners, search ads and pop ups. Unlike the generic term “Media Buyer”, affiliates, are not doing branding campaigns for advertisers, they are generating users & sales.

Affiliate Network is a one-stop shop for a variety of offers for an affiliate marketer to advertise. F5 Media specifically specialized in Mobile Content, Sweepstakes & Pay Per Call campaigns.

Cost Per Action, better known as CPA, refers to being paid on an action - instead of paying for impressions or clicks, the advertiser only pays upon user registration, a product sale, an install of a mobile application, etc.

When an action occurs, we call this a “conversion” or a “lead”.  Affiliates Marketers are media buyers that primarily work on a CPA basis - this means in order to have a positive return on their media buys, they need the total amount of leads to make more money than what they spend on ads.

A post back is going to be used to track the original click to the conversions, and ultimately helps the affiliate optimize their online or mobile campaign.

Both the Affiliate Network and Affiliate will be using Tracking Platforms to track the clicks, and leads alongside device data like the operating system, carrier/isp,, user location [IP]. The affiliate will specifically use this information, cross reference it with their rotation of ads and ad placements, to help optimize their success and weed out what is not working. In short, an Affiliate uses this optimization data to increase their volume of leads and ROI.

Now onto the fun stuff - how does all this tracking and online marketing really make people money online?

The Affiliate is first going to pick an offer from an Affiliate Network like us at F5 Media, and choose an appropriate traffic source to buy ad space. There are lots of steps in here for setting up your campaign on your tracker, with the tracking source but that’s for an entirely different tutorial ;)

So let’s assume your campaign is properly set up and you’re ready to launch it on the greater internet users of the world. Well… Great! People start seeing your ad based on the impressions you’ve purchased with your ad network of choice… but now what happens when a user clicks your ad, and initiates the tracking process…

When a user clicks an ad on a website or in a mobile application, the user is redirected a webpage or the webpage opened up in a separate tab. This establishes the first user click and interaction with the advertisement and where the unique click ID is originally going to be established.

While the page is loading, even if you don’t notice it, hops in the link are happening - passing the unique click ID through one or many tracking systems - The Affiliate Tracker to the Affiliate Network Tracker - to the Advertiser tracker - now the user sees the offer.

As we obviously know by now, the purpose of sending the user to the “Offer Page” is to have them do something - buy something, sign up for a service, download an app - once this action has taken place, the owner of this “offer page”, who we refer to as the “advertiser”, will fire back a postback to let us know if a lead has occurred. Just how the initial click hops through multiple systems, to fire the lead back we are going to send that information in reverse: Advertiser Tracker - Affiliate Network - Affiliate Tracker.

I know I’m totally negating the use of a “Pre-Lander” or sales flow before the user reaches the offer page - but I wanted to make this easier to start, focusing on direct linking from a banner. Once you understand this concept of passing a unique click id this way, you can then look into how a pre-lander or sales flow would fit into where the click ID is passed.