Mar 18, 2018
India Mahdavi, Virtuoso of Color
India Mahdavi is a sort of supertaster for color, a possessor of perfect chromatic pitch, which she seems to experience as taste, touch, feel, and smell. She’ll describe a mint green as “a color that makes me thirsty,” or perceive “crushed raspberry” where others might see fuchsia. “I like to mix and let them insult each other, have an argument,” she has said, of colors, as though they were guests at a dinner party. “India can change the way we see color,” Garance Doré, the illustrator and fashion blogger, says. “It might sound small, but, for anyone who works in creativity, it’s a beautiful and exciting thing.”
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