Tik Tok has never been a particularly well-regulated platform, and extreme content has never been adequately filtered. But recently, amid the World Cup, it has, in my view, taken a different turn.
The proliferation of outright conspiratorial content, especially consumed by young and underage users, should alarm us. Social media has become breeding ground for the next generation of extremism, with all it entails for democracy, for Jews and for minorities at large.
There are several major conspiracy theories that have spread, some of which have existed for months but experienced a resurgence recently.
The first was the major World Cup conspiracy. It started with an outwardly innocuous joke that FIFA was fixing the matches in favor of Argentina, but soon devolved into something far more nefarious: the claim that Israel was behind FIFA.
The turning point was Argentina's stoppage-time comeback over Egypt in the round of 16, a disallowed Egyptian goal and a VAR call fans disliked, rightly or not.
More broadly, FIFA's seeding decisions and refereeing assignments had already been generating conspiracy chatter for months before that match even happened/
Online figures began editing the French referee's Wikipedia page to claim he was Jewish, and a clip of Argentine President Javier Milei's visit to Israel started circulating. The same thread added a fabricated claim that Milei was Netanyahu's cousin, and a circulated, AI- generated image purporting to show Netanyahu at an Argentina match was confirmed fake by fact-checkers.
By the time it was done mutating, the explanation had moved from a disputed goal to a network supposedly encompassing FIFA, Zionism, Israel, the referee, Messi, Milei and Netanyahu; a hidden system built to keep Egypt out.
On Tik Tok specifically, one song became the defining feature of these conspiratorial videos: "The Sign" by Ace The Base, a song that came out in 1993. Countless videos featured several pictures, including pictures of Messi at the Western Wall a few years ago, of FIFA chief Gianni Infantino standing next to an Israeli flag, Al-generated images of Messi with a hooked nose and his face edited onto a body dressed in Orthodox Jewish attire...
The video in question received 1.4 million likes and 10.8 million views and was shared over 170,000 times.
Another video, with 413.4K likes and 2.8 million views, points to Messi's alleged financial support for Israel. One comment with nearly 1,000 likes reads: "England will knock this out." The video was shared 68,600 times.
Another video asks "ever wondered how argentina consistently win all the time?" and then features pictures of Messi in Israel, an Argentina vote with Israel at the UN and the #Israel. It has 48,000 likes, 10,200 shares and 606.3K views.
This is only a fraction of it.
Still with this sound, there are countless other conspiracy theory videos.
One video, filmed inside Milan's famous Galleria Vittorio Emanuele II, zooms in on motifs on the glass ceiling that resemble Stars of David. It has 385.3K likes, 31.4K shares and 2.2M views. Comments include:
"I'm just glad people are waking up" (3,155 likes)
โIt is that deep btwโ (64.4K likes) "Lord save us" (529 likes)
โIt's unintentional' its absolutely NOT" (1,840 likes)
The video features the #saturn, which brings us to the next conspiracy: Saturn Theory 73.
This theory alleges that Saturn's hexagon and the number 73 are secret signals pointing to something about Jewish people or Israel. People started claiming they saw the number 73 everywhere โ in clocks, addresses, random situations โ and treated that as a โhidden sign."
This theory is viral on Tik Tok, still using that song. The #73 has 325.2K videos.
These include: a video with 142.9K likes and 21.2 K shares that features a picture of Donald Trump and Jeffrey Epstein with a Star of David; an OpenAI logo with a Star of David in its core; a video with 109.7K likes and 20.4 K shares that places a Star of David in the middle of the logo of the Supreme Court; a video with 281.8K likes and 31K shares that replaces the Star of David in Israel's flag with an Star of David-shaped Illuminati
It is crucial to re-emphasize that the previous story are mere examples.
More broadly, antisemitic conspiracy theories surged 218% on social media after the start of the Iran war, according to FOA.
The "Zionist Occupied Government" which falsely claims a secret Jewish/Israeli cabal controls global institutions and governments, increased more than threefold during the war, turbocharged by reckless politicians carelessly using conspiratorial language regarding AIPAC and other such groups.
An ISD study using test accounts found radicalization paths are fast: a 15-year- old test profile interested in male lifestyle influencers was served antisemitic conspiracy theories after only an hour on Tik Tok and Tik Tok's stickers, sounds and comment sections acted as bridges from benign videos into more overt antisemitic content.
Other conspiracy theories have proliferated: a Wikipedia-documented theory alleging that deaths or disappearances of several people described online as scientists tied to classified or sensitive research were connected to secret knowledge about UFOs; weather-related conspiracies; theories related to Jeffrey Epstein...
really cool seeing people on social media in 2026 reinventing medieval blood libel, the Protocols, Mein Kampf, Soviet propaganda, qanon into a congealed morass of hatred.
I think weโve all seen this and countless other variations of it (accusations of The Jewsโข๏ธ murdering famous people, (((Zionists))) starting natural disasters, antisemitic hate crimes dismissed as Mossad false flags, the list goes on ad nauseam).
while these conspiracies may seem absurd, theyโre far from harmless. such paranoid, bigoted rhetoric has led to the expulsions, destruction, and deaths of Jews en masse for centuries. perpetuating it online simply allows it to spread faster and to ingrain itself in a wider range of peopleโs minds simultaneously. the consequences of this are often violent.