Johnny Alamo Entertainment

We help brands build strategic partnerships to form authentic brand alignments. Thanks to Johnny Alamo Entertainment’s varied niche partnerships, our clients have access to linked audiences that share interests in action sports, live music, partnered and sporting events, culinary experiences, advocacy, plus cause marketing.

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PRESS: Colorado Biz Magazine showcases Boulder's "not so secret agent"

The September 2014 issue of Colorado Biz Magazine features Johnny Alamo, Boulder's "not-so-secret" agent who focuses on authenticity as he represents Olympic skiers, influencers and world-class events like the 2015 World Alpine Championships and multimedia projects like The Rise of Superman.

Reporter Stewart Schley describes Johnny as a "genuine, enthusiastic, earnest entrepreneur (who's) talking about alignment, balance and “authenticity” in life and business."

Read more: http://www.cobizmag.com/articles/sports-biz-boulders-not-so-secret-agent-man-thrives-on-authenticity

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PRESS: Liftopia "grills" Steve Nyman about barbecues, rodeling and the upcoming ski season

From chef'ing it up to rodeling to getting ready for the upcoming season and the 2015 World Alpine Champisonships in Vail/Beaver Creek, Olympian Steve Nyman gets "grilled" by Liftopia's Troy Hawks. 

Read the whole story: http://www.liftopia.com/blog/steven-nyman-three-time-olympian-ski-racer/

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PRESS: Steve Nyman featured in Ski Racing Magazine

At the annual United States Ski & Snowboard Association partner summit, Ski Racing Magazine spent some time with U.S. Ski Team speed specialist and Olympian Steven Nyman to check in with his training this summer and see what the 2014-15 ski season will bring. 

http://skiracing.com/stories/video-catching-up-with-steven-nyman/

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BLOG: Living the Boulder Lifestyle. Johnny's top 10 Boulder list

Johnny Alamo could have chosen to start his new talent representation, film production, and sports marketing agency anywhere. But, he chose Boulder.

When he’s not brokering deals and forging relationships with some of the top companies like Nike, GoPro, Sony, Red Bull and Liberty Mutual Insurance, Johnny can be found living his “sunshine day dream.”  

Here’s a list of Alamo’s top 10 favorite hangouts in Boulder, Colo.:

1. Road bike ride: Sunshine Canyon

2. Mountain bike ride: Walker Ranch

3. Fly fishing: Boulder Creek

4. Hiking: Mount Sanitas

5. Skiing: Eldora

6. Brewery: Upslope Brewing Company

7. Coffee Shop: Spruce Confections

8. Restaurant: OAK at Fourteenth

9. Pizza: Pizzeria Locale

10. Music: Boulder Theatre

Alamo genuinely lives all aspects of the Boulder lifestyle and as Dell Bleekman wrote in his recent Boulder Lifestyle article, Alamo’s amalgamation of passions and business interests and work are as eclectic as Boulder, itself.  In addition to the world-class biking, hiking, fishing, and skiing, there’s also a pulsating, energetic business startup community in Boulder.

“There are innovators in Boulder willing to take risks just like professional skiers do on the race course,” says Alamo in Boulder Lifestyle Magazine.

 Alamo represents Olympic skiers Steve Nyman and Heidi Kloser and has recently started working with the 2015 World Alpine Championships to expand their corporate partnership development.  They’re leveraging Alamo’s extensive network of marketers but perhaps more importantly his creative storytelling lens to form authentic brand alignments for this prestigious international event in Vail and Beaver Creek, Colo. that will host 70 countries, 800 athletes and an estimated 750 million global television viewers. The 2015 WAC will be the third time the event has ever been held in the United States and aims to be a celebration well beyond ski racing with music, culinary, and lifestyle programing Feb. 2-15, 2015.

 With a passion for connecting with inspiring individuals, projects and events and helping them to expand and grow, Alamo has a special skill for building authentic partnerships and connections between and among brands and individuals.

 “It’s more than just selling sponsorship, advertising, endorsements, and media rights,” Alamo said. “Our society commands a real connection.  It’s important to live the lifestyle that I’m pitching to brands and that’s why I founded the company in Boulder.”

For more information on Johnny Alamo Entertainment, visit www.johnnyalamo.com or follow @alamojohnny on twitter or JAE’s Facebook page: https://www.facebook.com/JohnnyAlamoEntertainment.

For information about the 2015 FIS Alpine World Ski Championships, click your way to www.vailbeavercreek2015.com

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PRESS: Johnny's Passions & Projects Featured in Boulder Lifestyle Magazine

Johnny was featured in the August issue of Boulder Lifestyle Magazine.

As part of the Boulder, Colorado community for the past 15 years, it meant a lot to Johnny to have his new sports & entertainment agency featured in Boulder Lifestyle Magazine. JAE’s authentic partnership with the 2015 World Alpine Championships in Vail was also featured in the article and highlights Johnny's passion and deep-rooted history for the ski industry. 

Find out more about Johnny at www.johnnyalamo.com or on Facebook or twitter @alamojohnny.

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PRESS: Ski Industry Veterans Form Partnership

Mountaintop Media Joins Johnny Alamo Entertainment’s Team for Public Relations and Social Media Strategy

Two veterans of the ski industry – Johnny Alamo and Amy Kemp - are joining forces to carve a new path for athletes, brand partnerships, film and event properties. Alamo announced that his agency, Johnny Alamo Entertainment (JAE), has contracted with Kemp’s new “social relations” agency, Mountaintop Media, to craft the digital strategy, develop an influencer program, and foster public relations and social media initiatives.

Mountaintop Media was recently launched by Kemp, a ski industry veteran with 15-plus years of experience ranging from a reporter and editor at The Summit Daily to a business manager of a performing arts venue to the PR manager at Keystone Resort to the social media director for Vail Resorts. Through her career, Kemp has been a part of several innovative campaigns that have won awards from Travel + Leisure’s SMITTY to a WEBBY honoree to Conde Nast Traveler’s World Saver award.

As the former Executive Director of Warren Miller Entertainment, Alamo brought his storytelling background and expertise in filmmaking, sports marketing, event organizing and partnership development when he launched JAE.  Alamo’s marketing and corporate partnerships have involved top brands such as Red Bull, GoPro, Sony, Nike, Corona, Jeep, and Liberty Mutual Insurance to name a few. Johnny Alamo Entertainment’s authenticity and integrity are the backbone of the agency, garnering tremendous respect among brand marketers, filmmaker and event organizers.

JAE’s impressive client list includes athletes such as Olympians Heidi Kloser and Steve Nyman, influencers like organic food activist Robyn O’Brien, film and television program The Rise of Superman and partnership development for the 2015 World Alpine Championships in Vail and Beaver Creek. 

JAE brought on Kemp and Mountaintop Media to expand the agencies digital, social media, and public relations expertise, offering clients a diversified and forward thinking communications strategy.

“Amy and I have known each other for the past 12 years and have been fortunate to view ski industry marketing from different lenses in our careers,” said Alamo.  “We’ve both delivered incredible results and I look forward to seeing what this collaborative partnership can foster.  Her professionalism, savviness, and extensive relationships in media are extremely beneficial to JAE.”  Now, she’s coming on board to augment JAE content marketing via social integration making for a powerful team as the go-to experts and strategists for sports marketing and brand alignments and partnerships.

Kemp said, “I’m honored to be working with Johnny and his inspiring team of athletes, influencers and film and TV projects. He’s one of the most dynamic, strategic, and innovative people I know and is constantly ideating on ways to create genuine audience engagement and authentic brand alignment. I love that energy and want to help him carve a new path as we transform sports marketing.”

For more information on Johnny Alamo Entertainment, visit www.johnnyalamo.com or follow @alamojohnny on twitter or JAE’s Facebook page. For more information about Mountaintop Media, follow @mtn_top_media on twitter or on Facebook.

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PRESS: Tiffany Lutke joins Johnny Alamo Entertainment

Johnny Alamo Entertainment continues to expand with the addition of Tiffany Lutke as Marketing and Communications Specialist.

As a published writer and blogger with social media community experience, Lutke has worked with the Brewers Association in Boulder, Colo. and helped them grow their community engagement.

With a passion for the outdoors, Lutke will help promote Johnny Alamo Entertainment, a full-service talent and marketing agency, production company and consultancy firm.

While working with clients like Olympians Heidi Kloser and Steve Nyman, Lutke will promote their talents, passions and help them to authentically and strategically align with brands.  

Johnny Alamo Entertainment is a managing partner of The Rise of Superman film & television program and has been developing new brand alignments and partnerships for the 2015 World Alpine Championships in Vail and Beaver Creek. Lutke is thrilled to be a part of the projects, and help the agency continue to raise the bar in the industry.

“I value the importance of transparency in the media and maintaining authenticity in marketing which is why I’m grateful and excited to help represent Johnny Alamo Entertainment and our inspiring clients, people and causes,” said Lutke. “Johnny is one of the best and I’m honored to work alongside him.”

Lutke will help bolster Johnny Alamo Entertainment as an innovative leader who is transforming sports marketing with a focus on strategic partnerships and authentic brand alignments.

For more information on Johnny Alamo Entertainment, visit www.johnnyalamo.com or follow @alamojohnny on twitter or JAE’s Facebook page. 

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Red, white, blue and dirt at the Durango Big Mountain Enduro

Red, white, blue and dirt. That's the way we celebrate freedom and kick off summer in Colorado. This photo is from the Big Mountain Enduro in Durango this past weekend. Don't miss the upcoming events in Crested Butte, Keystone and Moab.

Schedule: http://bit.ly/1mZZFK9

Happy Fourth of July and Happy Summer. Get out there and celebrate your freedom on the trails, in the parades, at your barbecues and with your friends and family. 

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PRESS: Johnny Alamo on Sports Agent Blog

Thanks to Sports Agent Blog for featuring Johnny and his "not-so-traditional" agency and innovative approach to sports marketing. 

Here's an excerpt:

"My advice to aspiring sports agents is to follow your dreams.  My mantra is to always be kind, authentic, passionate, and operate with integrity.  When these principals align you will inspire others and with a keen perspective, great networking skills, you’ll find your way into the competitive world of sports marketing."

http://sportsagentblog.com/2014/07/02/interview-with-the-agent-johnny-alamo/

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PRESS: 2015 ORGANIZERS PARTNER WITH JAE TO EXPAND WORLD CHAMPIONSHIPS NATIONAL SPONSORSHIP SALES DEVELOPMENT

VAIL, Colorado - Organizers of the 2015 FIS Alpine World Ski Championships in Vail and Beaver Creek recently expanded their national sponsorship sales efforts for the event, contracting with John Alamo Entertainment to procure U.S. corporate partnerships and brand development.

      A mountain sports, celebrity and eco-events agent, Johnny Alamo brings nearly 20 years of experience to his client base, most recently with Warren Miller Entertainment.  In recent years he has brought on key clients in the fields of Olympians, Filmmaking, authorship, ecology, food/culinary, and live events that both empower and inspire through authentic brand alignment.

      Alamo will join forces with the existing Vail Valley Foundation sales team that is responsible for generating sponsorship revenue for the nonprofit organization’s robust slate of annual events and programs, in addition to the 2015 World Championships.

      “We are very pleased to welcome Johnny Alamo Entertainment to the 2015 World Championships family,” explained Michael Imhof, Senior Vice President of Sales and Operations for the Vail Valley Foundation and Director of the 2015 World Championships.  “I have known Johnny for many years and he is a proven, successful and respected sponsorship and partnership professional in the ski and outdoor lifestyle industry.”

      Alamo’s efforts will focus on new categories of sponsorship that are currently untapped, bringing closure to the few remaining open sponsorship packages for 2015, while at the same time, keeping the sponsorship sales for annual Vail Valley Foundation events on track as well.

      “I am honored to be a part of history,” offered Alamo, CEO of Johnny Alamo Entertainment, “knowing that the World Alpine Championships has only been hosted in the U.S. three times, it will be a magnificent display of ultimate human performance.  As a passionate fan of ski racing, this will be a beautiful cross-section of my relationships with athletes, brands and the organizing committee to orchestrate meaningful partnerships.”

      From an athlete management standpoint, Alamo’s current clients include U.S. Ski Team downhiller Steven Nyman and U.S. Ski Team freestyle skier and Vail native Heidi Kloser.

      Scheduled from February 2-15 of 2015, the FIS Alpine World Ski Championships in Vail and Beaver Creek are expected to showcase athletes from over 70 nations, with an estimated 750 million worldwide television viewers and an onsite media and broadcast entourage of approximately 1,500 members.

www.johnnyalamo.com

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PRESS: Time Magazine & The Rise of Superman

http://time.com/author/steven-kotler/

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BLOG: CLIMATE CHANGE REFORM - SOFTEN THE DIALOGUE

Our vantage point on the issue of climate change is that it’s a discussion that needs to be had by all of humanity. It starts by softening the dialogue and making it more inviting for people of all ages to learn by talking about the issue with family & friends to become educated.  Once educated, individuals will inherently be drawn towards climate organizations that represent their core values and lifestyle.  When climate change is not viewed purely as a scientific & political debate individuals will become more receptive and passionate about minimizing their carbon foot print and ultimately advocate with their local and national government for reform.

The involvement of youth alongside our elders, family, friends, athletes, climate scientists, and governments is vital to gain momentum in the fight against climate change.  As was recently quoted in the Huffington Post’s Earth Day Article – CLIMATE CHANGE - WHO WILL LEAD?  “Young people will inherit our planet, our successes and our failures.  As Elders, we urge them not to underestimate their power, influence and responsibility to address the biggest challenge of our time.”

Protect Our Winters is an organization making strides to cultivate a friendly community of climate change reform advocates.  P.O.W. addresses the climate change issue in the context of winter sports by embracing skiers and snowboarders that share a passion for the outdoors whom are thought leaders defending their precious lifestyle.  P.O.W. has done a wonderful job of engaging youth into the conversation, whom are highly influenced by P.O.W.'s alliance of professional skiers and riders, ultimately bringing relevance to a very sensitive global issue.

Happy Earth Day...Make it count!

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PRESS: Shannon Galpin Official Liv/Giant Brand Ambassador

http://www.livgiant.com/news/article/liv.giant.shannon.galpin.team.up.to.support.afghan.women.cyclists/17498/

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BLOG: Olympian Heidi Kloser, The Untold Story of Authentic Brand Alignment

Heidi Kloser was born in Vail, CO with a competitive spirit. From the first mogul competition she entered at the age of 7, she had her sights set on the Olympics. Heidi was named to the 2014 US Olympic Team for women’s moguls.  Heidi arrived in Sochi ranked 4th in the world and was a strong medal contender but moments before her competition began she suffered a serious leg and knee injury leaving her to question whether she was still an Olympian.  

This innocent question from Heidi to her parents put her in the hearts of people all over the world.  Heidi is a world class athlete and known for being genuine, her strong work ethic, determination, and her compassion for others. 

  With her 2014 Olympic dreams shattered, the team at Johnny Alamo Entertainment conceived a brainchild idea to get Heidi back on her feet again.  In which, we orchestrated an unprecedented real-time sports marketing campaign within the Olympic Games, forging an authentic partnership between Heidi and Liberty Mutual Insurance integrating her into their “RISE” campaign on NBC during the final 5 days of the Games.  This strategic maneuver showcased that authentic brand alignment and heartfelt storytelling is an integral part of a dynamic shift in sports marketing.

  So much in fact that Nike recently partnered with Heidi to support her competitive mogul skiing dreams through the 2018 Olympics.  Nike whom is famous for “Just Do It” believes that Heidi’s core values: integrity, courage, and sincerity will be tremendous inspiration for all athletes.

  It’s a beautiful moment in Heidi’s life to recover from knee surgery and know that she has two multibillion dollar organizations endorsing her for “Just Being Her Authentic Self” and nurturing her talent (including handstands at the White House) to inspire people throughout the world.

Thank you to Sports Business Journal for sharing our story! 

http://www.sportsbusinessdaily.com/Journal/Issues/2014/04/07/Marketing-and-Sponsorship/Nike-Kloser.aspx 

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PRESS: ESPN and Shannon Galpin

http://espn.go.com/espnw/athletes-life/article/10726599/espnw-afghanistan-women-cycling-team-shows-bravery-resolve

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PRESS: Shannon Galpin's Afghan Cycles - Nat Geo

http://adventureblog.nationalgeographic.com/2014/04/04/afghan-cycles-following-the-first-afghan-national-womens-cycling-team/

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PRESS: The Rise of Superman / Fortune

http://management.fortune.cnn.com/2014/03/17/peak-human-performance-flow/?iid=SF_F_River