Google Senior Manaer Quit Google and Joins Xiaomi
Can't Imagine a Google Heavy Senior Manaer Quit Google to Join Xiaomi, can you believe in this? http://www.jsxltech.com/blogs/news/8887473-google-senior-manaer-quit-google-and-joins-xiaomi
Xiaomi surprises the IT industry again, what is surprising this time is not Hongmi smartphone or the like, nor smart TV, but instead that a Google senior heavy manager joins Xiaomi.
The Google Global Vice President Hugo Barra confirmed to the social media yesterday that he will join Xiaomi. The Xiaomi CEO Lei Jun has also responded yes to this news on his Weibo (Chinese Twitter), he said," Barra will joinXiaomi in October and be responsible for exploring in international business. Barra will also present at the Sep 5 Announcement Conference."
However, some news gets people sidetracked to Barra's personal life about how he joins Xiaomi. News reported that Barra is falling in love with a girl in Google, while this girl also dates with Brin, one of Google Founder. In the eyes of media, Barra and Brin are enemies, this is why Barra quits Google and joins Xiaomi.
The truth behind all these doesn't matter at all, because Barra plays an important role in Google: he stepped up from a product manager to the Vice President of Android Department in only 4 years, he was in charge of the biggest mobile operating system in the world, and thus is one of the most potential powerful guys in the world's mobile internet.
But why does he join Xiaomi?
The Xiaomi Co-founder, and the Xiaomi President, Lin Bin didn't respond directly to this question, he said," It is not an impulse for Barra to join Xiaomi, I know Barra for many years, so I know him well. Xiaomi sincerely invited him in many times in the past. Barra decided to join us this time is because Lei Jun (Xiaomi CEO) and I insited inviting him in for many times."
Lin Bin said Xiaomi dedicates to protect the Android ecosystem, such as 2S/2A, Xiaomi TV Box passed CTS Compatibility Test, and the business mode about open, ecommerce and high-spec-low-price is also consistent with the idea of Android, so Barra is the only candidate to push Xiaomi to the global stage, which will also strengthen the health of Android Ecosystem.
Some insider also said Barra will move with his family to Beijing and will work in Xiaomi office in the coming 2 years. And Barra will be the 8th powerful figure in Xiaomi , except the 7 co-founders. While Barra joins Xiaomi,Xiaomi's business will expand to many countries.
Files shows that Hugo Barra's position in Google stepped up very fast. From March 2008 to November 2009, he was Google Mobile Product Manager. From November 2009 to December 2010, he was Google Mobile Product Supervisor. From December 2010 to November 2012, he was Google Android Product Supervisor. From November till now, he is Android Global Vice President.
Barra is a classical Google technology-style senior manager, and was in charge of many Google products, such as mobile search, mobile map, voice search, mobile ads and Android 4.0. He also masters Portuguese, Spanish, Frech and English.
There seems no intersections between Barra and China, but Barra is not a stranger toXiaomi. The Xiaomi President, Lin Bin, was his colleague in Google for years. Lin Bin worked at Google in charge of the Google's business in China for years before he joined Xiaomi.
Google has 3 mobile insititutes, they are scattered in U.S, U.K and China respectively. Barra was in U.K while at Google, Lin Bin Beijing instead, but these 3 institutes coworks with each very closely,which made intersections between Barra and Lin Bin. It's said Lin Bin often backed Barra for many projects, so they know each other very well and have perfect relationship. When Lin Bin quit Google and founded Xiaoim, Barra inquiried Lin Bin about his plan.
The time for Lin Bin had alot of communications with Barra was after 2011. Lin Bin said that Barra was moved when Lin Bin told of the story about selling smartphones on internet for the very first time, the reason was Google also made smartphones but made no progress in ecommerce. In the other aspect, Barra was working on Android, the MIUI OS based on Android is developing super fast all the time.
Lin Bin and Barra kept a close touch by email. Barra was astonished on the growth and sales volume of Xiaomi. Even Barra stepped up as Google Global Vice President, he still asked about the compatibility betweenXiaomi smartphones and Android, directly. Lin Bin thinks, Barra is the one, except co-founders of Xiaomi, who knows Xiaomi best and is a senior manager in a big enterprenur.
Yet, the Google insider pointed out that what makes Barra quit is inside Google. The Android father, Rubin, was replaced with Chrome senior manager, which means Chrome and Android have to integrates with each other, under such a circustance the Android senior managers feel in hot seat.
Xiaomi aims for 100 Billion sale per year and needs acceleration in international business.
Barra is one of the founders of Android 4.0. His name is not familiar to many China's readers. But if any reader who has had watched the Google product debut for times, he will be familiar to his face and voice. Because Barra presented at Google Product Anouncement Conference for many times, he is already a so-called spokeman for Android product line.
That Barra joins Xiaomi will also help in Xiaomi brand building, especially for the oversea market. It's analyzed that Xiaomi will enter international market under the lead of Barra, improve and strengthen its relationship with Google Android department through Barra.
Analisis also further pointed out that Xiaomi and Google may cooperate in future due to the huge sales of Xiaomi smartphones.
Whatever, the biggest reason Xiaomi needs Barra is international business. Lei Jun said at the 2013 Internet Conference that Xiaomi has reached 13 billion sale in the first half year of 2013, if there is no exception, Xiaomi will sell 15 million smartphones this year, which is 26 billion to 28 billion sale. The soonest time for Xiaomi to reach 100 billion sale per year is 2015.
Lei Jun also said, maybe when Xiaomi reaches 100 billion sale per year, people would really start understanding the innovations in the whole business mode led by Xiaomi. We have never seen any company in the past reaching 100 billion sale in just 5 to 6 years.
Who is familiar with Barra also said to Tencent Technology that for Xiaomi to reach 100 billion sale is not only to turn loss or zero profit into big profit, but also to build an ecosystem, even with Google together. This needs talents and is what Barra can work. This is also why Xiaomi doesn't look for talents from communication industry but from Google ecosystem.
To Xiaomi, international market is a must-enter one. Currently, Xiaomi has set up offices in Hongkong and Taiwan for sales and customer service.
The Xiaomi insider said Hongkong and Taiwan are just for practicing. Xiaomi has a good name in oversear market, its next step is to accelerate its pace in globalization. The next big action Xiaomi would take most probably could be for Southern Asia and South America. Because Barra is a Brazillian.
Lin Bin said to Tencent Technology that globalization is a key strategy for Xiaomi. Xiaomi has many candidates, from Microsoft and Google and so on. But Barra is the best one so far ever. Because Android set big different polices inside and outside China, in China Android set no limits, but outside China Google has strong control.
"Barra is quite familiar with the rules of Android for oversea market. To succeed for Xiaomi in international market, software service is a key ring, MIUI must be better compatible with Android, for which Barra can provide valued experiences.", Lin Bin said.
That Barra joins Xiaomi means Xiaomi has clear strategies on globalization and is ready to take next key step.
Written by John Waterhouse
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