MKTG 4825

Marketing Mgmt. Spring 2015

[kehaslett-blog]

The New View-Master Is a Google-Powered Virtual Reality Headset

The updated View-Master is a Google-Powered virtual-reality headset.  Children and nostalgic adults alike will be able to download the special View-Master app from Google Play and slot any smartphone (Android or iPhone) into the headset to start exploring.

Product positioning will be key in finding success of this product. Mattel and Google will need to understand the place the product occupies in the mind of it's customers mind relative to the competition. 

The advantage to Mattel is clear—it hopes to capture kids by offering them the next big thing. Google's Cardboard product director, Mike Jazayeri says that Google "wants to make virtual-reality accessible to everyone," and by hooking up with an established toy brand with recognizable characters, it can reach a broader, younger audience than through its Cardboard headset.

[kehaslett-blog]

In our digital age, companies like Hasbro and Mattel have found it difficult to keep up with the competition. Even Barbie, a toy that has been around for 56 years, faded in relevance compared to video games and Apple products, which were popular last year.

In order to recapture their audience, Mattel must refocus on product development. Other toy companies have done a better job of developing new products for their existing customers with toys such as robotic pets or interactive educational video games. Mattel will need to adapt to the 21st century if they want to become a competitor in the toy industry once more.

[sellingyoubysellingme]

[kehaslett-blog]

SUCCESS

[kehaslett-blog]

How Blogging Changed The PR Game: What Executives Need To Know

This article was co-authored with Devon DeMars, Social Media Director at IMI. You can follow her at @ThereDGoes.  A lot of executives still cringe when they hear marketers talk about blogs and reaching out to bloggers. To many, the “blogosphere” is still a strange, dark, misunderstood concept that is still somehow [...]

With two out of three people reading blogs multiple times a week it has become imperative that business owners and marketers dedicate more of their time to blogging.

Bloggers have established a key role in today's consumer behavior and digital marketing strategies. Brands and marketers that successfully adapt to this idea will be able to positively leverage this reality and boost their brand awareness online.