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Love You, Mama!
Forty thousand years ago, some human ancestors painted on the walls of a cave on the Indonesian island of Sulawesi (below). They left stencils of their hands and other markings.
Cave paintings in France and Spain have been dated to a couple of thousand years later. Experts don’t know exactly what purpose the artwork had, but some suggest they might be the first examples of communicating through a medium. The “audience” for such paintings was very small.
The most recent media jolt came in 1965, but hardly anybody knew about it. Two computers communicated with each other in a lab at the Massachusetts Institute of Technology. The technology broke a message down into individual packages which were then reassembled at the receiving computer.
New media are forms of media that are native to computers, computational and rely on computers for redistribution. Some examples of new media are telephones, computers, virtual worlds, single media, website games, human-computer interface, computer animation and interactive computer installations.
The world of technology continues to change bring many changes. It can be quite confusing for students, especially when it comes to the news media. People hear news over the radio, television, and even their computers.Most technologies described as “new media” are digital, and often have characteristics of being networkable, dense, compressible, interactive and impartial. Examples are the internet, websites, computer multimedia, games, CD-ROMs and DVDs. Young people are attracted to the easy means of getting information with internet based terminals or hand phones which provide them information of their choice anytime, anywhere.
Both media platform serve the same target audience be it online, in print or broadcast. As mentioned, each form of media has an objective which is to disseminate a particular message and keep the masses informed. However, for those whom purposes resemble each other, they have same target audience to cater to and thus, garnering the same audience. They key success, if new media is to ever succeed traditional media, is advanced technology in internet. Although social networking through new media has increased crime rates, it is one of the shortcomings that can be eradicated. With technology, new media has definitely exceeded the abilities of traditional media as an advertising alternative and smoothened the process of gathering concrete information for news articles.
Old is gold. But that does not mean that new changes should be overlooked or even cast aside. It will be beneficial for RTM to tap ways to respond to the global financial crisis and changes in demand, so as to enhance its role in society.
The History of New Media
We are at the very beginning of a transformative communications revolution where technology has enabled the "un-tethering" of the masses from fixed communications points. The cell phone, lap top computer and wireless Internet have made communications mobile and persistent.
In this timeline, we are going to discuss the evolution of media generation to generation.This include how media is used during the Pre- Industrial age, Industrial age, Information age. and Electronic age.
THE HISTORY OF NEW MEDIA
The Evolution of Media
There are different kinds of Age in New Media, the Pre-industrial Age, Industrial Age, Electronic Age, and the Digital Age
The first one is the Pre-Industrial Age or the Pre-Historic Age, Prehistory is the period of human activity between the use of the first stone tool 3.3 million years ago and the invention of writing systems, the earliest of which appeared ~5300 years ago.Technology that predates recorded history. History is the study of the past using written records; it is also the record itself. Anything prior to the first written accounts of history is prehistoric (meaning "before history"), including earlier technologies.
The second one the Industrial Age, The Industrial Age is a period of history that encompasses the changes in economic and social organization that began around 1760 in Great Britain and later in other countries, characterized chiefly by the replacement of hand tools with power-driven machines such as the power loom and the steam engine, and by the concentration of industry in large establishments.
The third one is the Electronic Age, The Electronic age is the invention of the transistor ushered in the electronic age. People harnessed the power of transistor that led to the transistor communication became more efficient.
And last but not the least is the Digital Age, Digital Age or Informational Age is a period in human history characterized by the shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on information computerization.The internet paved the way advanced the used of microelectronics with the invention of personal computers, devices wearable technology. Moreover, voice, image, sounds, and data are digitalized.
New Media
internet and new media provide young people with a range of benefits, and opportunities to empower themselves in a variety of ways. The communities and social interactions young people form online can be invaluable for bolstering and developing young people's self-confidence and social skills.
New Media helps clients transform and grow their existing content and analytics businesses.
Media Throughout The Ages
Media is a tool used to disseminate information or a way where information can be passed by the communicator to the information receivers. Some researchers discovered that media subsist even before the humans existed. It was represented by some signs during the ancient times. Communication was easily achieved since they did not convey complex information.
In previous times, information used to pass through word of mouth or letters written on a piece of paper, or in ancient times, scribbled on stone tablets and the Egyptian papyrus platform. However, when urgent matter needed some solution a turnaround came. This brought the development of new strategies to communicate. Innovation to this effect was thereby to take place.
The advancements in technology played a big role in making the message faster to be transfered. As mentioned, the urgency and speed of message transfers brought rise to the development of new strategies to convey the messages. Letters were introduced in the seventeenth century to aid in this process. Telephone was then introduced to people. This was later advanced by the introduction of the cellular phones and the internet.
Media evolution has continued to wonder many on the planet. Many researchers have assured that more advancement is still in wait. It is important to embrace this evolution as it makes livelihood more interesting and informative.
Evolution of Media
When did the media started? Could it be that facebook exist in 1600s?
It evolves here!
The german language relation aller Furnemmen und gedenckwurdigen Historien, printed from 1605 onwards by Johann Carolus in Strasbourg, is often recognized as the first newspaper.
From there it evolves, it began to have many pictures. Pictures nowadays is very powerful because in just one watch, you can directly know what it means.
Before telephone was develop, Antonio Mecucci invent the first basic phone in 1849, and devised by Charles Bourseul in 1854. In 1876, Alexander Graham Bell won first U.S patent for the device then in 1877-78, the first telephone line was constructed, switchboard was invented and first telephone exchange was in operation.
Now, as you can see, it becomes more high tech. You can do various of activity like video call, audio recording and etc.
The first radio transmitters and recievers were developed around 1896 by italian Guglielmo Marconi, and radii began to be user commercially around 1900.
As you can see, now in 2019, we can directly on our radio bu just using remote, or even bluetooth and we have so many stations now like love fm, wow fm and etc.
The world first television stations first started appearing in America in late 1920s and 1930s. The first T.V station was called W3XK that was created by Charles Francis.
Can you imagine how people long ago was satisfied about what they saw? Now, even if we see some destroyed animation, we immediately reject to watch.
In 1892, Edison and Dickson invented the motion picture camera and a peephole viewing device called kinetoscope.
This is the reason why we have cinemas now or even at school, we project something to view large so that everyone can see.
In Jan 1, 1983, researchers began to assemble the "network of networks" that became the modern internet. It took recognizable in 1990 when computer scientist Tim-Berners Lee invent WWW or the world wide web.
Now we know how applications began, without them could facebook exist? Imagine if these people didnt invent things, can we able to improve our livelihood now? But it could be also helpful if we didnt learn things because by now our knowledge becomes a weapon. It destroy every little things and will eventually becomes worst just like earth polution.
Now you know. :)
Timeline of Media would help us know the history of technology, of how people before deliver their message to the people they missed, people who they want to send information. Before, they were just painting in caves to record or draw the series of events. As time passes by, typewriters and printing press were invented for everyone who wants to print information for everyone. Until such time Electronic Age came, computers were discovered that has essential use to store information. Presently, The New Media has been discovered this is the new form of communicating especially in virtual world by the use of internet. This describes as content available on-demand of internet and e-gadgets.
THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA
For years, there has been chatter in the industry that traditional media is dying, but I am here to tell you that traditional media is still very much alive and well. There is no argument that traditional media is undergoing a huge transformation and has required a “digital tune-up,” which has been crucial to its survival.
When we refer to traditional media, we are talking about media channels such as television, radio, print, and out-of-home. Now I want you to think back about the last 24 hours. How many of you have watched a TV show, whether it was on the TV or your tablet? How many of you drove to work and listened to the radio? Oh, and while you were on your way to work, did you see a billboard? I am willing to bet that you were able to answer yes to at least one of those questions, if not all of them, and it is further proof that traditional advertising is not dead. Let’s take a look at the different channels and how they are evolving.
Television TV advertising has still proven to be a highly relevant channel. I suggest reading these two studies by Turner Broadcasting, which show that TV is the most powerful business driver for advertisers, and TV is a significant driver of social media engagement. In Nielsen’s recent Q1 2016 total audience report, television continues to have the highest reach out of all media when you combine live plus time-shifted TV. Yes, it’s true that traditional TV viewership has seen some declines over the years, and other forms of online video with highly targeted advertising opportunities seem very attractive to advertisers.
To stay relevant, the TV advertising industry is answering back by gradually shifting its focus from traditional mass targeting to specific data and audience-driven TV advertising, such as programmatic and addressable TV advertising. These methods are still in the beginning stages, and more and more cable providers and network television stations are adopting the technology. This is looking to be a huge emerging trend with the potential of significant growth for the TV industry. Experts are projecting that by 2019, programmatic TV will account for $10 billion of TV budgets compared to the $2.5 billion that was spent in 2015.
Another important evolution in the world of television is the penetration of subscription-video-on-demand (SVOD) programming (Netflix, Hulu, and Amazon Prime), which is now reaching 50 percent of U.S. households, according to Nielsen. Viewers can watch what they want, when they want. TV networks are recognizing the appeal of SVOD and actively creating new distribution channels of their own such as branded apps and websites in order to distribute their programming to viewers.
Radio Behind television, radio has the second highest reach of all mediums. According to Nielsen, on average, radio reaches nine out of 10 millennial each week. Some marketers will argue that radio is the most effective way to get your message across due to the fact that radio listeners are more tuned in and have a higher ad recall. Local radio, also known as terrestrial radio, still remains strong and is the main source of advertising revenue for this channel. With that said, the radio industry has done a great job adapting to the digital shift of consumers by creating a strong online presence. Streaming radio services such as Pandora and Spottily have created new and exciting advertising opportunities that allow you to reach highly targeted consumers when you want and where you want.
Print Out of all the traditional media channels, the print medium has suffered the most, as the industry was slow to adapt to the digital shift of consumers. Many have turned to free news sites, which mean publications, have had to put more of a focus on relevant and reliable content in order to reach a larger audience and boost their search engine visibility. Some large news outlets have done a great job of this and have managed to drive large volumes of traffic to their site, generating ad revenue through online video and display ads.
Out-of-Home When you think of out-of-home advertising, the first thing that may pop into your mind is billboard advertising. Well, this is certainly one avenue of OOH advertising, but the truth is, there are limitless opportunities in the world of OOH advertising. From billboards to transit advertising and putting your message on the back of a bathroom stall, OOH advertising has allowed marketers to reach consumers pretty much anywhere.
One of the biggest breakthroughs in recent years was the development of digital billboards. Digital billboards have brought significant advantages to advertisers. Businesses are now able to tailor their messages more effectively by having the flexibility to easily swap messaging in and out with huge production and installation cost savings. In summary, traditional media is far from dead but rather is evolving to meet the needs of consumers. In this digital age, it is important to focus your marketing strategies around delivering the right message at the right time and in the most engaging way possible. Fortunately, with the way traditional media channels have been able to evolve and adapt to this digital era, they are able to provide the advertising opportunities to help fulfill these strategies.
The History of New Media
We are at the very beginning of a transformative communications revolution where technology has enabled the "un-tethering" of the masses from fixed communications points. The cell phone, lap top computer and wireless Internet have made communications mobile and persistent.
In this timeline, we are going to discuss the evolution of media generation to generation.This include how media is used during the Pre- Industrial age, Industrial age, Information age. and Electronic age.