When I saw the anon going about how Usagi is the least attractive girl and, therefore, not worthy of being a princess, I really wanted to stay quiet.Tanya already did a great job refuting those claims. BUT: The anon above is the reason why I can’t. Because beauty, and how it ties in with self-confidence, is unfortunately deeply rooted in our society’s values but also an immensely important theme for Naoko. The phrase “Make-up”, the tiaras and other jewelry, (or the nailpolish or lipstick during the Classics transformations), the title “Pretty Soldier Sailor Moon” - all of it ties in with the idea that femininity and outward appearances don’t render you weak but are a source of power.
Sailor Moon, even though its fanbase is now probably made up mostly of adults who grew up with the series, is mainly aimed at young teenagers (who ARE concerned with looks; their bodies are changing so it’s natural that they are. When you get to your thirties, you’re usually less concerned with it, at least that’s my experience). Naoko wanted to create a whole range of female characters who serve as role-models for young girls, so they feel empowered in a world where most media relegates female characters to the sidelines. And Naoko often admits that the manga/anime industry is mostly run and dominated by men (who often tried to talk her into stuff she didn’t want to):
Aya: To me it’s fascinating that all the girls in the show are so beautiful.
Takeuchi: Yes. But that’s how girl’s comics are. It’s important, right? But back then, the old men at Nakayoshi (like Osano-san) didn’t really get that. From the onset, I said “I want to make a comic series about a squadron of five beautiful fighting girls”, and they said, “Hold up. In a fighting squadron, there’s always like one comically obese character, and another nerdy one that wears glasses. How are you going to make all five of them beautiful?” and the complaints went on and on. Oh, those old men… I think they didn’t understand girls comics at all. (source:https://missdream.org/interview-translations-rola-magazine-and-god-of-backstage-show/)
Naoko explicitly wanted to go against a stereotypical cast as was standard at that time (I know, today we want a more diverse cast where everyone is represented and rightly so; we don’t want the “ugly duckling” to be just another cheerleader only with glasses; but still, for that time, what Naoko did was very progressive). So, instead of giving in, Naoko made an entire cast of beautiful girls, all with their unique traits to make them relatable for her readers.
(Be aware, long - but awesome - post ahead!)
Ami could have been the stereotypical nerd girl, so for all intents and purposes, she should have ended up with thick glasses and/or probably obese. It’s different with nerd guys, they can look hot (Mamoru, e.g. but also look at Western shows like TBBT or Spiderman). But no, Ami’s intelligence doesn’t deter from her beauty. She’s smart and beautiful in a society that tell girls we can be one, but not both.
Makoto is introduced as this this tall, strong girl who swoops in to save Usagi from a car (or thugs). I think many mischaracterise her as “only” a tomboy just because of her height but Usagi’s comment makes instantly clear how pretty and feminine Makoto is despite of it: She smells nice and she wears rose earrings and she has this long, wavy hair. She’s also quite domestic but she’s still physically strong. Makoto later on wishes to be as strong as Haruka and as beautiful as Michiru and she easily encompasses both traits. Again, in a society where you can either be a tomboy with “boyish” interest like martial arts OR feminine but not both.
Now, for the prime examples of beauty for the anon:
Rei is beautiful and she’s elegant. She’s feminine and yes, even Usagi exclaims that Rei would be a prime example for the lost princess. Now, let’s ignore that there are many panels where she’s shown to be quite temperamental or with funny faces that easily rival Usagi’s (there is one side story where Minako visits Rei in her school that easily deconstructs Rei as this distant, superior beauty). Naoko really has a penchant for turning those stereotypes around: Yes, Rei is depicted as this prime example of femininity who could have every boy she wanted - except doesn’t want one. Being beautiful doesn’t mean that you owe the boys your time of the day. Being beautiful doesn’t mean that you pick a guy just because you can. At the end of Casablanca Memories, Rei happily accepts the drinks a couple of guys pay for (and probably expect something in return), but she doesn’t feel obligated to return the favour at all. If boys are that stupid then it’s not her fault for taking advantage of it.
Minako, with her planet Venus being directly related to the goddess of love and beauty, is also shown to be very beautiful. But out of all the girls, Minako is the most tomboyish with her love for video games and sports. I think it even was her very first panel in Sailor V, where she’s crawling over a wall and getting herself dirty. Her fighting style is, next to Makoto’s, probably the most physical with lots of kicks. She’s goofy, she hates studying, she asks inappropriate questions (“Hey Rei, did you just fart?”). With Minako, Naoko played with expectations of beauty; you see someone beautiful and you have this image of them but then they open their mouths and suddenly, you have to revise your first impressions (not neccessarily in a bad way, mind you).
Now for Usagi (who apparently “is just awful and annoying” as if that would invalidate a person’s attractiveness, but okay): Usagi is introduced as this very average teenager who describes herself as only “cute”, a term which has some childish connotations attached to it; only if she takes on the role as Sailor Moon will she start her path towards adulthood and her very own beauty. Neo-Queen Serenity, which is Usagi’s ultimate form, is described as mature, elegant, beautiful - a real lady. She’s everything Chibi-Usa wants to be; even in the present (namely, in the age-swap chapter) does Chibi-Usa admire specifically Usagi’s physical (feminine) attributes like her long hair and legs and her breast, too. For Chibi-Usa, who was stuck in a child-like body for so long and who is still only at the verge of puberty, Usagi’s almost adult body is her ideal.
Neo-Queen Serenity, as much as people think differently, is Usagi as an adult (her status as Queen can be read in a more metaphorical sense). She finally came into her own, all her battles symbolise the steps she had to take to reach her full potential. Yes, she’s more mature but she also didn’t change who she was as Usagi. Her unique hairstyle is something that she never changes because it’s part of who she is. Growing up doesn’t mean to change everything but to realise that you’re beautiful in your own way and be proud and self-confident.
Now, for Usagi not being princess-like enough, that assumption is a pet peeve of mine because that’s exactly what Naoko intended for her first arc of Sailor Moon. All the Senshi are looking for their (idealised) version of a princess and no one even comes close to guessing that this clumsy crybaby with her bad grades and funny hairstyle can be the princess they’re looking for. Naoko took the princess-trope and turned it around so completely that you couldn’t even have foreseen it.
I have a very soft spot for Serenity but only in the manga, since no other version, be it Classics, PGSM or Sera Myu came even close to presenting her the way Naoko did which again defies the stereotypical ideal of a princess.
Now, Classics developed Serenity as a completely different character; for all its slapstick moments and exaggerated faces, the writers really wanted to emphasise Serenity as a different entity that has nothing to do with the flawed heroine. She’s elegant and poised, soft-spoken and mostly the epitome of a fairytale princess.
But in the manga? May I present to you Her Royal Highness, the Crown Princess of the Silver Millenium and Heir to the Moon Kingdom:
That’s Naoko’s Serenity; no poised, distant royal but an immensely mischievious girl who hated studying and often escaped her guardians (and let’s face it who probably stuffed her face with lots of food and who would have loved video games). So, no, Usagi may not be an ideal princess as we know them from fairytales and early Disney movies but neither is Princess Serenity.
In short, Usagi is just as beautiful as the other girls, that is canon. You may not find her as attractive the way she was drawn but Naoko intended Usagi as a very beautiful girl (just like all the others) who just has to realise it for herself.
About Mamoru: I think people (or mainly female fans) project all lot onto him. Yes, he’s handsome (although, it’s never really remarked upon. When Ami meets him, she’s awed by the prestigious school he attends and Makoto is also very indifferent. I think it’s funny that out of all the characters, his looks are never really discussed). He’s smart and he’s quite romantic and a very desirable love interest but apparently, only for Usagi; in the manga, she never has a rival.
In Classics, we have girls hanging all over him (not counting Usagi and Chibi-Usa for once): Rei, Ann, Mimette, Saori, but also Fish Eye (I don’t count Beryl because for her it was more about Endymion than Mamoru). All to suggest how super-handsome Mamoru is and how nice it is of him that he still chooses to be with Usagi (it certainly didn’t help that many characters remarked how unsuited Usagi is for him). And he expressed some interest in the nun and the dentist’s assistant, both appeared in SuperS. Nothing serious, but he was blushing.
Now, in the manga, Mamoru is really only attracted to Usagi. He’s very idealised, that’s true, but if male writers can create their hot babes just to validate the male hero, then so can a female author create her own perfect guy for her flawed heroine. I think it becomes immensely clear when Michiru and Haruka appear. In the scene where Michiru hands Mamoru the tickets for her concert, there is no blushing, no interest and actually no reason for Usagi to be jealous (although she is, it’s not because of Mamoru but because Usagi is so self-conscious and thinks she lacks the beautiful elegance of Michiru, the type of girl people think is “more worthy of him”).
Mamoru meets all these beautiful, elegant girls like Rei, Michiru an Setsuna but he never bats an eye. The only friend he has outside of the Senshi? Asanauma, who is basically, a younger, male Usagi. Asanuma and Usagi are so similar and that’s the type of person he’s comfortable with, probably because they are so unconventiontal and honest. Mamoru isn’t with Usagi because he can’t “find someone better” or is “stuck with her because of destiny” - it is clear that he is immensely attracted to her. In fact, it’s him who is self-conscious about her which becomes apparent in Infinity and Dreams. Really, mangaMamoru got it bad.
Now why did I include Mamoru? Because Naoko created the perfect guy (he has a lot of baggage but still) who seemingly has it all and who is head over heels over Usagi. Naoko wanted to show that every girl, despite and because of her flaws, deserves a prince, a hero and a man who treats her well, respects and loves her.
So, what the anon did was not only pitting girl against girl which is something that Naoko never intended because the girls are always so supportive of each other. Each of them is shown as unique and beautiful without taking anything away from the others. They are all strong and capable in their own way, and so are you. Every girl is beautiful, that’s what Naoko wanted to convey.
But the anon also invalidated a character on her looks alone. Even if Usagi wasn’t beautiful, so what? That wouldn’t change one bit of the story. Usagi would still be the princess and the strongest Senshi, she would still be the bearer of the most powerful source of the universe and she would still create an utopia and rule the world. Because of who she is, because of her kindness and courage, her belief in the people around her and because she’s willing to fight until the end. Because Usagi is the messiah of hope and the epitome of everything that is love and justice.