I have looked at the artist Daniel Eatock whilst doing the Olympic project.
I found him very interesting and different. Although his logo is simple it is also very effective. The current logo designed by Wolff Olins a brand consultansy is not appeling at all. They have had many complaints saying that it is ugly and should'nt have been made the official logo.
In my opnion Daniel Eatock should had been the designer to have his logo as the official Olympic logo becuase it is much mor interesting.










