Social Media is changing everything, again. In the last years social media has changed the way we communicate tremendously. What differentiates from traditional forms of media, such as broadcast, TV, or newspapers, is it’s instant nature, speed of circulation, and availability. When you tweet a story it is available in split-seconds, can be read by millions of people, and is available to everyone with an Internet connection. The last weeks again have proven how important social media is in our communication. Why you might ask? Because no one, not even totalitarian regimes can stop it!
Not just in the recent protests in Egypt and Tunisia this form of media has shown it usefulness to mobilize the masses, but also in the Bangkok riots in 2009 and in the protests during the Iranian elections, to just name a few. Especially the social networks Facebook and Twitter have shown their potential, despite the several regimes’ efforts to prevent the free flow of information. Government, of course, can block the main sites, which they also have been doing. What they, however, hardly can control is the use of proxy servers, third-party applications, and mobile phone. For example, Twitter can be fully operated with text messages.
(Picture: Tunisian riots; Reuters (2011))
Traditional media channels can be controlled, and are especially in totalitarian regimes under the strict supervision of the state. The turning away from those traditional channels is the key for the recent development. Most governments have simply underestimated the power of these channels and have too long relied on their power of traditional media. However, social media is the voice of the people in its most open and unfiltered nature.
Social media has definitely the power to destabilize and maybe even to overturn regimes, but it is also greatly used in relatively stable Western nations. The strategic use of social media was shown during President Obama’s campaign, and which reportedly gave him a huge advantage over the stone-age media procedures of his opponent John McCain. Obama’s team cleverly utilized the power of the masses and the power of word-of-mouth, which enabled them to reach a tremendously large group of young voters previously untouched by politics. Just to sum it up, in the end Obama had over 5 million supporters mobilized on Facebook against McCains half million!
What this shows is that even though social media might has it’s downturns in various areas, it is an important tool for the freedom of speech, because it takes away the power of publication from authorities and gives the opportunity to utilize it to every willing individual.
This is just a short draft, because the recent events made me really think in-depth of all the positive benefits of social media. And I will come up with an in-depth report shortly.
I stumbled across this presentation while I was looking for some interesting facts about the Obama elections and want to share it: