LIVE IN COTTON

Capturing Everyday People, Everyday Lives

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"No chemicals and great comfort! 

I love cotton’s softness, especially because it breathes so easily in summer.” - Antje Pfahl 

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“I love all things that define free will. You can say that I am a software engineer for the world but a hippie at heart. 

And what lets my skin breathe and feel free is cotton!” - Wanda

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"Did you know cotton is aroma neutral? So, unlike other synthetic fibers that may amplify unpleasant odours; cotton is so comfortable for my skin.” - Vivani 

Photo: Naina Redhu

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“I love wearing cotton tops and dresses while lounging at home in summer. You know, it is the comfiest fabric and so versatile.” - Rhea Gupte, Fuss.co.in 

Photographer: Uma Damle

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"I'd like to think my style is earthy.

Give me an ethnic or fusion outfit, in cotton, that incorporates Indian traditions, like block printing, Ikkat or Bandhini, and I'm in heaven!” - Nina 

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"Why cotton? 

It is one of best fabrics one can wear. Period.” - Sahil Marwaha 

Photo: Naina Redhu

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Stylish. Breathable. Versatile. - the very fashionable, Akanksha Redhu has three words for cotton. 

Photo: Naina Redhu

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"The color yellow, the beach, and my daughter – just what I need to be happy. 

The versatility of cotton fabric helps me maintain a comfortable chic style statement.” - Neha, Bangalore 

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“My love for cotton comes from my mother who had impeccable taste and wore natural fabric sarees.

The fabric effortlessly adds elegance to one’s presentation.” – Deepa Dey

Photo: Naina Redhu

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“Summer can be annoying but we girls surely know how to take the mean weather down!” – Sukhneet W. Gujral, Ms Coco Queen 

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“Not surprisingly, Tiger Woods is my style icon.

My passion for golf keeps me outdoors all the time; cotton comes to the rescue by keeping me cool even on sunny days!” – Kitri  

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“See, India is hot! Cotton is 100% natural and is easier on the skin. 

A bespoke linen jacket is on my wish list!” - Kushan Mitra 

Photo: Naina Redhu

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"Getting dressed for a formal evening?  

Maximize the comfort of a suit-jacket or waistcoat by just wearing a crisp cotton shirt beneath it!" - Amit Joshi

Photo: Naina Redhu

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"A saree for me is an identity that portrays both elegance and ethnicity. 

This particular cotton saree I am wearing today is done in the Dhakai Jhamdani weaving pattern, an art recognized by UNESCO as cultural heritage.” - Priya 

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"For me, cotton is evocative of tradition. It looks good, feels great and is the only fabric closest to the Earth.” - Kanika Gahlaut 

Photo: Naina Redhu

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“Wanderlust. Yes, that’s what defines me.

The beauty and cultures I've experienced during my travels have inspired my style statement."

 - Suchitra on #LiveInCotton sporting this comfortable, flowy and bright cotton dress 

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"The only thing that could pull me out of the comfort of my temperature-controlled nest in summer? This dress that promised the same results.”

- Anushka Hajela, Bombay Bubble 

Photo Credit: Parizad D