Literally insane to me how small the general webtoon fandom is outside of the webtoon app itself (and maybe reddit??)
I've talked to multiple people irl who LOVE reading webtoon, but the online community is borderline threadbare ! Most people on Tumblr have no IDEA who our blorbos are! I've checked tags for some fairly popular webtoon and it was like visiting that Tatooine town in the Mandalorian where there are 5 citizens total, but only if you also count the Mayor, the sheriff, and the deputy.
Lore Olympus is the most popular webtoon and has under 2,000 fics on AO3. Lookism has roughly 1,000. Unordinary, THEE legacy webtoon, only has 600, and it's been running for almost 7 years now. It has nearly 6M subscribers and still gets 50K+ likes each week. It's not dead by any means.
I guess it doesn't help that each webtoon is its own micro ecosystem and once a webtoon ends, that ecosystem typically fades with it. But webtoons can go on runs longer than most shows on streaming services, and those fandoms burn hot and bright even if only for the first month of a new season drop.
By comparison, webtoon fans are largely casual about their enthusiasm, even if they're highly invested in the story or characters. From my experience, only the most passionate try to connect with other fans online. But when you're passionate about one webtoon, I suppose it's hard to show constant excitement about the 20+ other stories one might keep up with. Still, between the 85 million monthly readers, you'd think each major webtoon would at least have a dedicated fan base (meaning people who regularly post theories, thoughts, fics, and fanart) of mere thousands outside of the app.
One exception for this is that Batman webtoon? It actually trends on Tumblr every now and again. But it doesn't count, because Batman has a built in fandom who'll eat up and yell in the streets about any content where he's a decent dad.
People who read romance webtoon all tend to read the same comics, and actively understand the references to other popular romance comics (Trashta, Team Seojun, SLS), so you'd think there'd be a greater sense of unity. More people actively searching out others to discuss with and posting their thoughts online and not just in that webtoon's comment section.
I mean, C'MON girls!!! Millions of people log into that app like everyday!!! WHERE is the community?? WHERE is the fanart?? WHERE is the fanfic?? WHY does Odd Girl Out only have 7 fanfics?? WHY are there like 2 people on Twitter posting about Weak Hero?? Head in hands fr
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