Classified architecture protocols.
Your price isn’t the problem. Their mindset is.
There’s this weird shift that happens the moment something isn’t free.
Or worse—when it’s not cheap enough.
Suddenly it’s “overpriced.”
Not because it lacks value.
Not because it’s poorly built.
But because someone, somewhere, feels uncomfortable paying for it.
It says way more about them than it does about the product.
Because pricing was never just a number.
It’s positioning. It’s intention. It’s a filter.
A price quietly decides who something is for.
It attracts people who are ready to invest—time, money, attention.
And it repels those who were never going to commit in the first place.
And here’s the part no one likes to admit:
People who pay more… tend to show up more.
Not because they’re “better.”
But because they’re invested.
Meanwhile, the loudest voices online will always say the same things:
“It’s not worth it.”
“I could build this in a weekend.”
Because what they don’t see—what they refuse to see—is everything behind it.
The iterations. The failed versions. The second-guessing.
The nights where nothing worked. The months where no one cared.
The years it took to make something look “simple.”
But this was never really about effort anyway.
Because when someone sees a price they don’t like, it creates tension.
Not logical tension—internal tension.
“This shouldn’t cost that much.”
“Why does this person get to charge that?”
“I shouldn’t have to pay for this.”
And instead of questioning that feeling,
it’s easier to dismiss the product.
Because admitting something is worth the price
means admitting something way more uncomfortable:
Maybe it’s not for them.
Maybe they’re not willing to invest.
Maybe they’re still in a mindset where everything valuable should be accessible without commitment.
Not because it’s wrong.
But because it doesn’t fit the story they tell themselves.
And when a digital product actually works—
when it scales, earns, grows without trading time for every dollar—
it quietly challenges everything people believe about work.
That’s when it really gets uncomfortable.
They ignore the invisible phase where nothing was guaranteed.
Because that part doesn’t fit the narrative.
A finished product… with a price tag…
that people want access to—without respecting the process behind it.
“Can I get it for free?”
Not everyone is your customer.
And they’re not supposed to be.
Trying to please everyone is how you dilute something good into something forgettable.
The people who complain the loudest about pricing
are usually the least invested anyway.
They want results without risk.
Value without commitment.
Access without skin in the game.
Set it based on value. On intention. On who you actually want to serve.
And accept that it will repel people.
Because the right people won’t argue about the price.
They’ll recognize themselves in it. 🔥
