Matison Media

Social media is time consuming. We do the work, so you don't have to.

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The Easiest Way to Add Facebook Posts on Pinterest http://ift.tt/THj9Id

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Canada's Anti-Spam Legislation

ATTENTION BUSINESS OWNERS WHO USE E-MAIL BLASTS:

A new legislation has been passed to help reduce harmful spam for Canadians. The law will come into effect on July 1st 2014. This legislation is a great thing for consumers, but what does it mean for those who run a business?

This is a very serious legislation that must be followed and we're here to give you a few tips on what the will mean. The law requires you to include three important things in every e-mail:

1. Consent

Have consent in one way or another to actually send someone an e-mail. This can include: asking someone to sign up when they enter your store or simply allowing people to sign up online and having them agree to the terms and conditions when they do.

Please note: Finding consent is not about scamming people into signing up for e-mails. Sending e-mails out to uninterested customers will only harm your business.

2. Identification

Your e-mails must clearly identify who you are. 

3. Options to unsubscribe

Every e-mail you send MUST include an option to unsubscribe to the e-mails. 

If you have any questions contact us on Facebook (https://www.facebook.com/MatisonMedia), Twitter (https://twitter.com/MatisonMedia), or right here on Tumblr!

Further details are also available on CRTC's anti-spam site, which has useful information: www.crtc.gc.ca/eng/casl-lcap.htm

(Photos: ccdmg.com)

[matisonmedia]

LinkedIn Perks For Companies

LinkedIn is a well known website for networking between people, but did you know the uses for a company?

LinkedIn is a great place to find suppliers and vendors for products. The website makes it easy to comb through thousands of users and finds the one that are compatible with your company. Knowing who people have worked with, through LinkedIn, provides your company with the assets needed to eliminate any companies that may have previously conflicted with your views or needs.

Not only can you find people to work with, but LinkedIn can also help you find customers! That's right: the website is a great place to build your online presence and advertise your brand. LinkedIn is about networking and jobs, but that doesn't mean people would ignore a company that has the products they want or need. While searching for a job, someone might just stumble across your company that has the product they've been searching for!

Finally, companies can very easily use LinkedIn for its actual purpose: networking. A strong online presence on LinkedIn will translate well to prospective employees. Qualified applicants will be immediately drawn to your company.

Check out LinkedIn for a great way to build your brand and company!

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me

[matisonmedia]

Cinco De Mayo

Happy Cinco De Mayo! Did you know in Puebla Cinco De Mayo is called: El Día de la Batalla de Puebla?

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A Whole New Twitter World

Twitter has re-vamped their site and we're here to help you navigate it!

Not only has twitter added new features, but they've re-designed the website for a cleaner look. A few of the new features include:

Twitter will automatically re-size your Twitter header photo for a better fit.

They're created a smoother way to look at your timeline of tweets and the ability to read more tweets at once.

Proud of a certain tweet or want it promoted? You can now pin your favourite tweets to the top of your page so that they always appear first!

Like the new look? You can automatically change your Twitter to the new design by accessing your timeline and selecting the big blue "turn it on!" button. Good luck tweeting!

[matisonmedia]

Social Media to Get Your Business Started

Social media is important in the business world today. Some even argue the business to customer relations are mostly done through social media. The question is which social media should I pick? Here's a list of a few social media outlets to get people talking about YOUR business.

1. Facebook 

An obvious choice and yet some businesses still don't have their own pages. Creating a Facebook page allows easy interaction with your customers. 

2. Twitter

Twitter is sometimes disregarded because of the limitations with what you can say (140 characters? Definitely not enough to state your return policy). However, what it gives you is the ability to reconnect with your customers on a more personal level. Is your sentence too long? Well on Twitter it's acceptable to put a "u" where a "you" should be. This isn't something you're able to do with professional e-mails or websites. Plus, it's a chance for you to have fun. Follow and re-tweet from comedians or celebrities. Who knows? One of them might even follow you back! 

3. Instagram

Do you have a product? Show it! Encourage customers to take pictures with your product and #hashtag them with your company's name! This is a great way for other people to do the advertising for you: word of mouth.

4. Pinterest

Pinterest is a great platform to create a brand and look for your company. The website allows you to link directly to your website in order to direct sales. The website also allows you to create your own page. You can suggest products that work well with yours or even draw people in with other products!

Just remember, not every platform works for everyone. It's important to use social media that will compliment your company.  Not sure which social media is right for you? Send us an ask and we will help you out!

[matisonmedia]

"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency" - Bill Gates

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Dog Social Media

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A Game of Social Thrones

At HootSuite we're big fans of HBO's Game of Thrones and with the 4th season of GoT finally here we wanted to do our own rendition of the iconic opening titl...

Sometimes clever marketing campaigns are the ones that play upon current trends. Here's a successful play upon the current trend of Game of Thrones. 

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[matisonmedia]

"You don't have to be great to start, but you have to start to be great" - Zig Ziglar

[matisonmedia]

Want to Catch 'Em All?!

Happy April Everyone! 

Google Maps has updated their app to allow you to catch your own Pokémon! Simply load up Google Maps on your phone, hit the search button, and scroll down to "Press Start" (The button beside the Pokeball) 

Next step is to find the Pokémon! Start by looking at iconic cities around the world!

Once you've located your pokémon, you just have to catch them! After catching a pokémon they will be stored in your pokédex. 

There's 150 in total to catch. You have until April 2, 2014 at 5 PM EST. Good Luck!

(Photos: http://vulcanpost.com/7145/cool-google-maps-now-lets-find-catch-wild-pokemon/)

[matisonmedia]

10 Tips for Tactful Social Media Users

1. Post when your platform has the highest traffic.

Are people online before they go to work? After? Know your audience's schedule.

2. Include photos.

We've reached the age of hyperlinks and multitasking at it's highest, so keep your audience engaged with photos to look at. 

3. Create a personality. 

People don't want to read what a computer has to say. Have some fun and be personal!

(Photo: authorjenniferchase.com)

4.  Check your grammer...I mean grammar! Making mistakes shows you're only human! Keep it light and fun and correct your mistakes.

5. Keep your content simple.

The utilization of tremendous vocabulary is prodigious, but superfluous. 

6. Style is as important as content. 

Visually appealing pages will keep audiences interested and draw in new audiences. 

7. Keep up with the latest news.

Talking about the past is great, but knowing the latest news will always be relevant.

8. Add some humour.

Anyone who doesn't want to laugh is clearly in need a humerus joke!

(Photo: jokeoverflow.com)

9. Use social media for conversation.

Ask your audience questions and answer theirs in return!

10. Thank your followers!

Thanking people adds a personal element and who wouldn't like to be thanked?! 

Thanks for reading! Keep following for more social media tips!

(Photos: Wikipedia.org)

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Like it.

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Facebook Apps

As Facebook changes so do your Pages. Here's our guide to help you create new Apps.

First, you need to access the App Developer Page. Found here: https://developers.facebook.com/apps

The page will look as it does above and require you to register. Follow the steps for registering as a App Developer on Facebook.

First, to create an App select the "Create a New App" button.

Clicking this button will bring up a small pop-up to create your new App.

Fill in the Namespace, Display Name, and Category. The Namespace is optional, but this acts as a type of ID for yourself. Filling in as much as you can will help keep your page more organized in the future.

Congratulations, you've now successfully created an App. 

Keep following us for more information on adding Apps and Tabs to Pages.

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Top Tips for Social Media Users

Social media has been around for a while, but some companies are new to jumping on the band wagon. It can be hard to determine where to start. Here's a little guide to help you with all your social media woes. 1. Choose your platforms wisely. 

(Photo: www.entrepreneur.com/)

Facebook? Twitter? Pinterest? There's hundreds to choose from, but that doesn't mean you should use them all. Pick the ones that will compliment your business.  2. Create a personality.

Create a character or persona that will keep people interested. Remember Clippy, Microsoft Word's mascot? Even this animated character seemed to have it's own persona!

3. Keep Active!

(www.blog.manageflitter.com)

There's nothing worse than creating accounts, gaining followers, and then not engaging with your followers!