Final Rebranding & Direction
Yes I am doing another rebrand very soon. Can't wait to finally get this blog off the ground properly.
I hope to give you the final details soon but I would like to present a video that will be the first of many posts that cover an issue close to me in my design career.
Using the power of interactivity and design to tap into the minds of the so called "target audience". Today businesses have to engage on a new level and that level is using the tools that we have today to listen to every single person that interacts with them everyday. Companies have no choice but to listen because now our opinion matters and dictates our brands not the other way round.
I will be covering this subject and the digital tools we have today that help brands build better relationships with their customers.
Here is just a taster of what is to come. Below are two videos that present the interactive campaign to find out in two words by the public on what issues face Australia's future. Two Words For Tomorrow was conceived by branded arts & entertainment company The One Centre
Although this campaign focuses on the data it finds and the way in which this can be reproduced into a design piece for all to see visually, the change in tactics of the design are what draws me to create this post.
What make this different from any other campaign is the way in which this brand has taken the role of the listener making the customers and curious onlookers the creators and their roles are just as important in making this campaign come alive. This is why I smile and feel happy that this design approach exists because this is the way of the future and I want to see more of this.
We are all creators now. Everyone who has a blog, facebook, twitter etc. is creating their own path and companies and their "brands" are going to have change their ways in order to still have a place in our directions in life.
Yes we consume but now in the world of the digital age everyone and anyone can access the world of the creator.
Click the little light colour squares to view the videos at my site.
To see this awesome installation in the flesh you can see it take place at these locations.
Melbourne Federation Square Thursday 15 March 2012 Friday 16 March 2012
Perth Murray St Mall Thursday 26 April 2012 Friday 27 April 2012
Brisbane Reddacliff Place Thursday 10 May 2012 Friday 11 May 2012
Sydney Martin Place Monday 28 May 2012 Tuesday 29 May 2012









