Just another Email Marketing blog @mikelovesemail - Tumblr Blog

Great follow up email from World of Level Design.

I recently downloaded some e-books and a few days later, they emailed me to ask how I was getting on with them, prompting feedback.

Although it's purely text, the message is direct and easily digestible.

#email #email marketing #follow up #example #level design

A brilliant example here from The WildStar Team which shows that a lack of testing your subject line can really make your email stand out... and not in a good way.

I'd expect better of WildStar to make such a basic mistake...

#email #email marketing #subject line #fail #WildStar

A very nice, minimal design from Google, alerting me to the inbox changes to Gmail. Clear, concise and easy to digest content.

#email #email marketing #google #inbox #alert #minimal

A nice example here from the Woodland Trust, using special characters to make their '48 hours left' subject line really stand out.

Not many companies are making use of this, but I think done sparingly, it can have a really good impact on open rates.

#email #email marketing #subject line #outlook

I was very impressed with this MapMyRun email. I was tracking my cycling 2 weeks ago via their Android app and received this not long afterwards.

I'm a sucker for achievements and leaderboards so this is exactly the sort of email I enjoy to keep me going!

#email #email marketing #achievement #mapymyrun #mapmyride #reminder

Very interesting survey email here from dotMailer.

Given that they're supposed to be email marketing experts, it's quite interesting to see the lack of a prominent button/link through to the survey they're inviting me to participate in.

The main copy contains 4 links, only 1 of which links to the survey and is very similar to all the others..

Plus the unnecessary gap at the bottom is a frustrating design, pure wasted space...

#email #email marketing #dotmailer #survey #design

Beautiful email design once again, from Hotel Chocolat.

Although it's very image heavy (including some text as images), I think the excellent design and content makes up for that. Very colourful, inviting and not over-crowded as too many companies do.

#email #email marketing #design #hotel chocolat

I really like this Duolingo email reminder to continue my learning. I've been using the Android app and this was a nice gentle nudge to keep it up.

#email #email marketing #duolingo #reminder

<sarcasm>Another quality email from Pure Induglence reminding me of their spa treatments</sarcasm>

I'm seriously concerned that someone is producing these and thinking they're making a positive impact on their customers...

#email #email marketing #fail #designfail #pureindulgence

American Eagle Outfitters have gotten way too trigger happy for my liking. 8 emails in 8 days.. definitely overkill for me.

#email #email marketing #marketing #american outfitters

American Eagle Outfitters including a subtle prompt for users to prioritise their emails in Gmail. First time that I've seen that and think it's a great idea.

#email #email marketing #marketing #american eagle