Minestrone

The unique flavor of creativity is given by a skilful mix of different expertise put together in a boiling head: just like a tasty italian minestrone! And remember what my grandma told me: if you wanna grow up, you have to eat it up! Hi, I'm Francesco Grandazzi, a digital art director from Italy!

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Freedom 90' / Vogue

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The portrait of a beautiful tragedy.

via “A shocking end to the 84th 24 Hours of Le Mans robs Toyota of victory”

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Give dad Nothing 

Client: Century 21 Agency: MullenLowe

A campaign for US Father’s Day: https://www.givedadnothing.com/

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Science Fighter – What if the great scientists had special moves...by Diego Sanches.

Charles Darwin – Evolution

Albert Einstein – E=mc2

Pythagoras – Tetractys

Marie Curie – Radium

Stephen Hawking – Wormhole

Pythagoras – Pythagorean Theorem

Isaac Newton – Opticks

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Besides the Red Planet, the UI shown in “The Martian” movie is one of the most recurring things we see in the movie.

It’s all designed by Territory Studio, a London based creativity agency with a massive portfolio in UI design for lots of movies: even if there’s no Oscar for UI design, read this interview focused on their approach to this fascinating project.

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Fewer people watch linear television in a linear fashion. Bingeing, streaming, DVR'ing all give consumers ample opportunity to skip everything, except exactly what they want to see.

“Spoiler Alert: A Playbook for Marketing in the Era of Live Media” | AdAge

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Likes to Love Client: Chevrolet Agency: Commonwealth/McCann

Less than 8 hours after the rollout, Chevy shares the first commercial featuring the new Facebook Reactions.

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There are hundreds of collectors like myself who have many black and white TVs; some of them are purists who won't have this new-fangled colour TV in the house. We like the glow of valves, rich sound and wonderful warm smell of these old sets. It’s simply pure nostalgia and the joy of seeing old equipment still working in the internet age.

Jeffrey Borinsky, "More than 9,000 UK households say they still watch black-and-white TV"

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Advertising 101

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Cheil Worldwide signed an agreement this month with Samsung Medical Center and Korea Hana Foundation to launch ‘Soulmate’ project to help North Korean defectors regain their mental health. The project will officially launch in March.

Last year, Cheil Worldwide launched a smartphone app called ‘South Korean – North Korean Translator’ to help North Korean student defectors with differences in language between the two countries that have been divided for more than 60 years.

Escalating the campaign, Cheil Worldwide kickstarts Soulmate project to support treatment of psychological impediment which many North Korean defectors suffer from

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"They kind of lost their way with the advent of the computer. The last hundred years, there were artisans, typographers, art directors, letterers … and everything [design-wise] was done by hand. When the computer came in … a lot of [the brand's design] had been digitized over the years and became like a photocopy of a photocopy, and kind of crunchy and sad."

Tosh Hall, creative director at Jones Knowles Ritchie, talking about Budweiser new visual identity.

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30 Days in New York City  by James Curran 

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Can a website UI become a piece of art? Yes, if you are Rafaël Rozendaal: a programmer and an artist, he has developed a Chrome extension that turns all the UI elements of a webpage in a colourful mosaic. Then, he turned a few into tapestry and opened an exhibit in LA. Try the Abstract Browsing Chrome extension and create your own.

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Zoolander 2 Blue Steel - FIAT 500X

Client: FIAT USA Agency: Testa and Partners, Los Angeles

A Ferrari could have been a better choice!

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One Dollar One Show

Client/Agency: Rethink Canada

How to troll advertising awards and juries.

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McLaren MP4-X F1 Concept Car