The majority of 2018 I spent educating people about the worst drought in 800 years. The Central Coast listened; we not only banded together to raise thousands of dollars, but we filled an entire truckload of donations to deliver to farmers in Western NSW.
It all began sometime around February, when I can recall seeing an article somewhere about how Australia was currently in drought. My family own and operate Mangrove Produce and Hardware, where we supply hay, grain and feed to locals in the Mangrove Mountain region. My mum had mentioned she was having a bit of trouble sourcing feed, because with no grass for cattle to eat, the demand was quickly rising – and so were the prices.
One night when I was reading statistics and stories about the drought, I stumbled across a charity called Rural Aid, who’d been running their fundraising campaign, Buy A Bale, for some time. The aim was to encourage donors to purchase a bale of hay for a struggling farmer by donating $20 or more. It was a fantastic idea, and I got in contact with them. At a time when they weren’t a very well-known non-profit nationally, they were eager to send me fundraising materials to help raise money and spread the word.
March 2018: Help my Mum & I raise money for Buy A Bale!
As I asked around friends and family, and began posting about the drought on social media, I found that most didn’t even realize the majority of our own state was in the middle of severe drought. My good friend and photographer Andrew Cooney approached me with an idea; he discussed travelling to the worst of the drought-affected areas to document the damage, and we agreed to team up with our fundraising efforts to educate the Central Coast and just how bad it really was. Below are some of his photographs from his first visit to a farm in Gunnedah, NSW, and they speak for themselves.
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His photographs caught the eye of Samuel Lentini from Eastcoast Beverages – a local juice company on the Central Coast. Sam decided that he wanted to come on board our fundraising campaign as well, and so – with me still busy collecting our donations, spreading the word, and putting together marketing materials – Andrew and the Eastcoast Beverages team headed to Gunnedah once again, where they delivered a truckload of orange peels from the factory for the cattle to eat. It was such an extraordinary site, it attracted a lot of media attention, including The Daily Telegraph, ABC and Prime 7!
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We spent another few weeks fundraising in person and online, when all of a sudden, the national media seemed to wake up. TV stations and major news publications started to report on all the debt, all the cattle lost, and all the mental struggles the farmers were dealing with.
That was when I met a lady named Sara Evans. She came into my workplace at the radio station, after listening to the breakfast shows discuss the massive impact of the drought. A co-worker steered her in my direction, as I had already been campaigning and fundraising to support our farmers for several months. Sara basically said to me, ‘I’ve got a truck and a driver who’s willing to donate his time, I want to do something really BIG to help these farmers.’
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We both agreed to organize a Coast-wide donation drive, which was a huge job, and we’d only given ourselves a month to plan, market and collect donations leading up to the event day. The idea was to run a drive-through drop-off zone in a central location near the freeway, as we wanted to make it as easy as possible for the public.
We both had a bit of previous fundraising experience, but nothing of this scale, and we hadn’t taken into account exactly just how much help we were going to need – pallets to pack the donations on, a place to sort and store the goods before they were loaded onto the truck, a forklift and qualified driver, traffic control on the day, a LOT of fuel money to get the semi-trailer across the state and back… we’d sort one problem, and then another would arise. And we were juggling this all while still working full-time. It was definitely a giant learning curve for both of us, but we were so incredibly grateful to have the help from dozens of local businesses.
Working for a media company, I was lucky enough to have marketing materials at my disposal – radio interviews and commercials, flyers and posters, and access to our promotional cars to draw listeners in on the day. My whole workplace was extremely supportive, and I am still so thankful to this day for all of their help. I couldn’t have pulled it off without a platform to send out the message across in the first place.
The Central Coast For Our Farmers Donation Drive was a success – while the number of people we had wasn’t as many as we were hoping, the amount that came brought an enormous amount of goods. There were donors who had collected that much dog food, groceries and water that they had to make second and third trips to bring it all to us. We had local schools collect items, business owners filling boxes and boxes of stuff at their workplaces, and families who had added extra items into their trolleys every week when they did their own shopping. It was just phenomenal how much people wanted to help. I certainly didn’t expect collecting enough donations to fill the entire truck, but we did!
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When deciding on where we were going to deliver the donated goods, we had a look into some of the most remote parts of the state, where help hadn’t yet reached. We chose the Packsaddle region, an area about 180km north of Broken Hill. The standout feature of this barren land was a popular venue called Packsaddle Roadhouse on Packsaddle Station, where tourists and truck drivers would often stop to stay the night and grab a feed. The roadhouse was also home to the local SES Base, and Sara got in contact with the venue owner, who kindly offered up the venue for free to deliver and unpack the donations for the farmers, as well as a place for us to stay the night.
We began the road trip about 2 weeks later, with volunteers from Rotary Gosford North coming along as well. My wonderful Dad offered to drive my partner and I in his car, and on the first day, we traveled 14 hours to Broken Hill. As soon as we passed the Hunter Valley region, it was like entering a different country – the overcast weather and rolling hills of the wine country suddenly turned into flat open plains scattered with gumtrees. Everything was so incredibly dry and brown, it was hard to believe that it was once all green. We passed lots of herds wandering the roadside, with farmers leading them from behind to any patches of greenery they could find – the paddocks had turned to dust, so they were forced to look beyond their own properties for food.
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The halfway point to Broken Hill was a town called Cobar, and that was really when the effects of the drought were evidence. I almost expected a tumbleweed to roll past as we got out of the car for a stretch. From there, it got worse – we passed countless signs marking where rivers once were, now dry as a bone. The amount of dead animals on the roadside almost doubled, and as we drove the endless, straight route towards Broken Hill, there was almost no evidence that it had actually rained 50mm in the previous 24 hours. Most of the puddles had dried up already, and the sudden dump of rain had washed away the top soil on any spring crops that were planted. It was heartbreaking to think that at the time we were travelling, it was supposed to be the peak season for growth, but there wasn’t a blade of green grass in sight.
After a night’s stay in Broken Hill, we drove another 4 hours north to deliver and unpack around 60 pallets of donations. Sara and I had organized a party for all the local farming families at the roadhouse, and some had already arrived when we got there to help us set up.
The people I met were just amazing – the most hardworking, honest and down to earth people who could laugh at anything. The best part was seeing the joy on their faces. These farmers, they’d been stuck in a depression, some had really been struggling to get up to work each day. I feel so humbled and privileged to get to see first hand these people reunite with their neighbors and friends, some who they hadn’t seen for months, but had known all their life. We cooked them a free feed for lunch and dinner, treated them to plenty of free beer and set up the truck as a stage where they sang, danced and partied on till early hours of the morning.
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Most of them owned well over 100,000 acres. I spoke to a beautiful woman who’d lived on the land her whole life. To give you an idea of the size, the entire city of Chicago in the USA is around 149,000 acres – she had 250,000 acres, with a few thousand head of cattle. I asked when she’d last received rain. She laughed and said the last time she can recall was late 2015 – more than 3 years ago.
She had 10 working dogs, and the bagged dog food cost too much, so she was shooting kangaroos for them to eat instead. Each dog needed about 2 kangaroos each for a decent feed, but the ammunition for the bullets cost hundreds as well, with each bullet equaling about $5 each. There were hundreds of goats on her property which she could also shoot and sell (too skinny for the dogs to eat), but their value had dropped to $2 per goat – less than the cost of the bullet needed to shoot them.
This same lady had broken down in tears when we showed her the shed full of donations, because it wasn’t the donations themselves that brought these people overwhelming joy – it was the fact that we had gone to the effort to collect them, bring them out here, and put on a big party for them.
We wanted to show them that we cared beyond just making a cash donation for a farm thousands of kilometers away, we wanted to say ‘we hear you, we know you’re there, and we’re coming to give you a well deserved break from the day-to-day stresses of the big dry.’
Every farmer would only take the bare minimum of what they needed, insisting that there were others that needed it more. It was like a big supermarket; they could grab bags and boxes and fill up their utes with whatever they needed. They put aside boxes and pallets of stuff for their friends and neighbours who couldn’t make it.
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Many had told me that a major problem they’d encountered was the rise of bore water in the area. The water quality from the bore water, due to a substantial increase in bores being put in, meant they had to go deeper, and the little water that they could get was full of poisonous minerals and wasn’t drinkable. Most of the money they had went to buying bottled water and bagged feed, because hay prices had skyrocketed.(My family’s own business was suffering too, and we were getting phone calls from all over the state with people willing to travel hours and hours for any hay available to purchase). A lot had told me in terms of food, water and feed, they were down to about 3-4 weeks supply on hand at a time, because they couldn’t afford to redirect any money to stock up. The donations we brought have added another few weeks’ worth of supplies for them and – as equally as important, if not more – a well needed mental relief.
Andrew and I have continued to raise funds for Buy A Bale, long after I returned from delivering donations with Sara and the Rotary team. We just recently crossed the $19,000 mark, thanks money raised at our local Grill’d restaurants through their Local Matters program. We also raised money through selling merchandise and continuously spreading the word through an online campaign, radio commercials, money tins in our workplaces and articles in local newspapers and magazines.
Despite raising the money and delivering the donations, what truly touched my heart and made this experience stand out from other non-profit work I’ve done was actually travelling there and seeing the devastating impact of drought for myself. It’s one thing to press a button, share an article, give some money, but to actually see the difference it’s making is just extraordinary, and to this day it is one of the most challenging but life-changing things I’ve ever done.
Local businesses are doing it tough and desperately need an economic boost from visitors. A recent NSW Business Chamber survey in regional areas found the drought has negatively impacted more than 84%. Domestic tourism is the backbone of many regional communities, with 86% of domestic travel done by car.
Tourists spent $110 billion in local towns, cities and communities in regional Australia during 2016-17. However, of the international tourists that do visit, over 90% only stay in Sydney or Melbourne.
The best thing you can do to support our farmers is get out and shop in the local shops, eat at the local pubs, and get the money flowing through the local economy again, because the drought affects everyone – not just everyone in these remote towns, but our whole economy.
Drought conditions of NSW as of 24th January 2019 (Source: edis.dpi.nsw.gov.au)
How I Led A Team Of Volunteers to Deliver A Truckload Of Donations & Raise Over $19,000 For Aussie Farmers The majority of 2018 I spent educating people about the worst drought in 800 years. The Central Coast listened; we not only banded together to raise thousands of dollars, but we filled an entire truckload of donations to deliver to farmers in Western NSW.
