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How phones are changing face of advance authentication

Today mobile devices have become a necessity for most of us. It is a big switch from need to necessity. This shows how regularly mobile phones are being used.

Mobile phones are most targeted devices today. Due to usability and high ROI on mobile devices, marketers and developers are utilizing it to the fullest.  

Taking opportunity of mobile trend, security has also made its way to mobile devices. Today mobile devices are a part of security protocol and works as a device to authenticate users.

Why mobile device for security?

The answer is simple. Mobile device is something which is always handy. Great ease of access and usability makes mobile devices the right choice.

Today many platforms and services uses mobile devices to know authenticity of their users. By verifying their mobile devices they are verifying users.

Today services like Two Factor authentication, otp authentication, OTP Login etc. are solely based on Mobile devices.

These services make use of OTP to verify a user. A randomly generated code is sent on registered mobile number, which in response have to be submitted while authenticating.

Customers can also choose to opt for an automated IVR call where an automated bot will dictate them OTP code.

Along with that, app like Google Authenticator is another way security is being improved. This app is made by Google for enabling two factor authentication for google accounts.  Recently 2- FA is made mandatory for G-Suite account holders.

In this app random 6 digit pin is generated every 30 seconds, giving time to input code and security to user while authenticating.

Somehow if app isn't available, users can opt for receiving SMS.

Not only individuals, businesses are also embracing it in their processes and actions.

This way today mobile is being used for authentication and increasing security.

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Best ways to get repeating visitors to your site

Web traffic is every website’s need and repeating visitors too. Without repeating customers website will be useless. Sometimes it gets very easy to attract traffic, if efforts are right. On the other hand factors like searches and competition sometimes makes it difficult to attract traffic.

Repeating customers are good metric. This shows how popular your website is or has become. Factors like traffic and competition do not relate to repeating customers. It is your website which is responsible for getting repeating visitors.

Below are some of the factors and elements which you should have in your website so as to entice visitors.

Modern UI: UI is the first thing which counts while impressing visitors. If your website is still running on old design then it is time to switch to a newer look. There is a perception with old designs that if the design is old then probably the content or services provided by website also be old and may have security issues.  

Identity as a Service: Identity as a service platform includes authentication solution which enables visitors to authenticate to your site. It includes traditional login, social login, otp login, which are the trend now. Combination of these enables visitors to choose anyone of them, according to their convenience.

It is also possible to implement them separately but there is a risk included in it. The risk is of getting stuck in between authentication due to change in api’s and security and maintenance.

With a third party identity as a service, this part gets easy because everything will be managed by the service provider.

Website loading speed: Yes it matters a lot today. With increase in web users, competition has increased for every website. So if your website is slow then visitors won't return back. Make sure your website is fast. To check it, visit speed test sites.

These are some of the best ways you can assure repeating visitors on your website.

[newsdesigner]

Content that comes with traffic : Increase website traffic

Writing content is all about getting attraction. Once attraction starts working then comes engagement part converting them into leads. Ultimate goal is to create an army of followers who promote you online and offline.

While writing a content, main motive is to attract traffic which definitely will be quality traffic, that’s old school now. Now writing requires extra efforts, to emerge as extraordinary content, extraordinary is what will drive traffic.

Below is list of contents which can be added so as to drive more attraction and traffic.

Infographics: Infographics are very attractive way to make visitors hold their attention and decrease bounce rate. If visitors like the content they can directly embed it on their site via embed code(if provided) else they can share it using social sharing icons.

Infographics are more likely to get shared and interacted compared to other content.

Memes: They are Hilarious, easy to make and can prove to be relevantly sarcastic upon situation. For entertaining purpose they can definitely be a traffic magnet, humor and good content.

Videos: A good video communicates its way to viewers mind. Well crafted video can go viral bringing tons of free traffic. Videos can be of many types depending upon type of content and niche.

With increase in adoption of mobile devices, videos are accessible from anywhere to anyone, so why not benefit from such reach.

How to’s and Guides: They are much detailed and long piece of content. If goes beyond traditional writing. It gives a free path to express every detail about a topic, the way you want to present and lots of research work. Writing a successful guide will attract niche specific followers who are looking for in depth knowledge of that niche.

Implementing these content will give a plus factor to writing, hence more followers and traffic.

[newsdesigner]

Engagement in a WordPress site

Today, regardless of niche, competition is increasing on web. There always lies challenges on web too which have made every niche website compete in a hypothetical war of attention seeking.

Where resides the problem? A website is built with a purpose in mind, every website has one. Some are designed to look attractive to new clients, some for just selling a product or promoting a service, it maybe a news site.

Bottom line is that whenever a visitor visits a site, you want them to perform something the website is designed to.

This expectation of performing actions on website is called Engagement. User engagement is as important as conversion. They both go hand in hand as they are interdependent. With no engagement, there is no conversion.

For a WordPress site engagement work gets very easy as it is a very user friendly CMS and modifications are easy too. Below are some tips which will definitely help you increase engagement on your WordPress site.

Be Interactive to visitors: Create content which directly speaks to your customers. A content which speaks to your customers and answers to doubts which made them visit your website. Taking examples of a ecommerce website, if a person is there for buying something for it’s its kids but instead of kids products in cross-sale and up-sale irrelevant products starts appearing, then it won't be called as an interactive content.

There are many plugins available in WordPress directory for improving WordPress UI and add new additional features like sliders, popup menus etc.

Use Social Share plugin for wordpress: Social share plugin helps visitors to share your website’s content on their social media profile. Sharing on social media profiles encourages other people to see that content as an authoritative content and engage. It is also possible of content to be shared further as a promotion or as a comment to any discussion.

Implementing these tips will help your WordPress site increase Engagement.  

[newsdesigner]

Improve Security with Single Sign-On

Security is one of the most important factors to build a business today. If you are dealing customers online then it is obvious that you have their digital information. Online businesses are facing many difficulties in keeping and managing their customer’s data safe. Any breach in security is directly going to affect the sale. Therefore, to keep themselves safe, businesses are investing millions of dollars to improve security. Single sign-on method is one of the method that helps businesses to manage customers data and helps them to keep secure data from the hackers.

What is Single Sign-On?

The concept is not new, let me elaborate it with an example. We all know about Google, a the giant search engine. Once you are logged in to your Gmail account, do you need to login on Google Drive to access it? No! That means if you login to Gmail you get the access to other services of Google as well. It is a method to login to websites of an organization using same username and password. User does not need to login again if he is already logged in to any of the related website.

Security and Single Sign-On:

Single Sign-On is well known for its security. Websites that are embedded with single sign-on is highly secure and it is not possible for hackers to drive customers data. Protocols like Kerberos and SAML(Security Assertion Markup Language) makes it more secure.  SAML is an XML standard that follows and allows user authentication across secure domains. It is also one of the safest alternatives to password loss. When a user tries to authenticate the system then a request for authentication is sent to identity provider by the service provider.

So, single sign-on is a secure platform for the businesses to manage their customers data safe and secure from the data thieves. But if deployed in a wrong way then it can harm your business. Therefore, be careful while selecting and implementing the solution.

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Protect Your User’s Data With Single Sign-On

Today for businesses, protecting their users and customers data from hackers is on top priority. All the game is of data today. Businesses who are able to manage their customer data more efficiently are able to provide more customer oriented services. But keeping data secure from hackers is not an easy job. Businesses are investing millions of dollars on IT services to protect their customers credentials. Security is considered as the most important factor in businesses nowadays. And why not, as a customer I also trust a company that keeps my data secure.

Poor passwords are one of the main reasons of why hackers easily hack our credentials and other details. But the habit of choosing common password or same password for all is quite common for us as we all have many websites that we need to access on daily basis. Many websites means many usernames and passwords. And remembering many passwords is not easy, so generally we prefer the same password for all of the websites that we need to access. Hackers take advantage of it. If they manage to get one of our credentials they can play with our all the web services. But we don’t have any other choice as if we create strong and different passwords for each website then it is will not be possible for us to remember them.

IT researchers examined the situation and came up with a great method called Single sign-on(SSO). It is a two-way method that benefits both businesses and end-users. It provides an easy approach of website login. Implementing web sso solution helps users to login to multiple websites of a business without creating new usernames and passwords for each website. In return, businesses can drive safe and reliable first-party data of their users.

How SSO protects user’s data?

Yes, it is an important question. The method saves users from the burden of passwords, helps businesses to get user’s data but ever wondered how it protects their data from IT thieves. Let me explain how. Single sign-on is like a superhero for businesses. Single sign-on provides an extra layer of security, it is based on security assertion markup language(SAML) that makes the system highly secure and safe from the IT hackers. It is almost impossible for them to hack the systems that are protected with a layer of single sign-on.

It is a wise decision to implement single sign-on solution to the websites of your businesses. If you want to boost up security, build trust, provide great user experience and saves your money then it is the best option.

[newsdesigner]

Benefits of SSO For Your Business

What number of records do you have that are utilized orderly? Also, what amount of the time you overlook the answers of perhaps a couple them? Without a doubt, you are not the only one. With such an arrangement of records with equivalently hazardous passwords, it is absolutely standard to overlook passwords however do you know the aggregate it expenses to affiliations recalling the last goal to help their authorities to recoup dismissed passwords? As exhibited by the report of 2015, Volkswagen paid about €1 million in IT benefits every year to help workers recover disregarded passwords. Bound together Single Sign-On can truly help relationship here by giving a solitary check and accreditations to clients keeping in mind the end goal to get to different applications and assets ensured by the same business. There are different positive circumstances united Single Sign-On Solution offers, some of them are underneath :

1. Exacted noteworthy harm sparing :

As said above, dismissing passwords and deals for reset secret key can cost affiliations a huge aggregate and the loss of advantage because of the time spent. In this circumstance joined sso can help affiliations spare cash and time as the client needs to recollect only a solitary game-plan of accreditations and he/she can get to every one of the focal points gave by the affiliation utilizing the same.

2. Higher Security :

As demonstrated by the purposes of interest, a common office worker keeps up 15 passwords on a standard (individual and force) which makes the likelihood to utilize simple to audit passwords or to store them at spots like word doc, sticky notes, and whatnot. In barely a second envision this data be misjudged in hands! Solidified SSO gives a concentrated access which ensures that if a client is deactivated, his way to every last other asset and applications is comparably deactivated.

3. Reduced wire :

With more individuals going reduced to get the chance to web, giving the pros the ease to get to assets from cellular telephones utilizing single abilities will spare clients time and advantage. By including Single Sign on cell telephones will bring multi-variable endorsement hence boosting security

4. Redesigned client experience :

Bound together Single Sign-On clearly improves client experience as the workers don't have to review different capacities to get to various assets. Just the single ability can be utilized have an enduring get to acknowledging less disillusionment.

Is it exact to say that you are utilizing joined SSO for your business? Notice in remarks why you do or why you don't!

Source: http://ubu-buzan.tumblr.com/post/142788483277/how-federated-single-sign-on-helps-your-business

[newsdesigner]

Keep Local Visitors Coming Back: Engaging Local Website Visitors

Today, in my post, I'm going to talk about Web 2.0 methodologies and how to make it locally relevant. To begin with Web 2.0 Methods , I suggest you work upon Customer Insights and Customer Profiling first. They provide a great help in understanding your customers, trend change and need , even if it’s done locally. With both the statistics in hand, you can give a direction to your offline marketing and online marketing both.

Local Blogging

Does your business have a blog? Blogging can bring traffic to your website, and when you include local keywords such as "Phoenix," "Chandler" or "Gilbert" in your posts, you'll be more likely to draw in local traffic.

Your blog should be about information that is relevant to your target market. For example, if you are a shoe repair shop, you can talk about when people should bring in their shoes for repair. To make it local, talk about local events that involve shoes. For example, as people prepared for the P.F. Chang's Rock 'n' Roll Arizona Marathon which took place in Phoenix last week, you could talk about shoe selection and making sure your shoes were ready to support you for the big event.

Twitter for Mobile Businesses

Is your business mobile? Many mobile restaurants have used Twitter to broadcast where they are. If you do this, be sure to publish your Twitter feed to your website. You can get really creative and start a scavenger hunt where visitors need to name places your business has been during specific time frames. Remember "Where's Waldo?" ... why not try a "Where's [your business]?" game?

Local Forums

Sure there are plenty of forums out there for all types of interests. But is there one that caters to the locals? If your website offered a forum for discussion of local interests related to your topic, you'd be able to attract and engage a local audience.

When you start a forum, you are providing your visitors a place to voice their opinions and interact with their peers. As conversations build up, a sense of community will follow and your visitors will come back to your site almost religiously.

This one is not right for all websites -- it really depends if you have the type of audience that likes to participate in forums. So give this some thought before you spend too much time and/or money adding one.

Local Chat

Let's say your target market tends to live in the North Eastern area of Phoenix area. Why not start an online chat ... a sort of virtual "coffee klatch" ... for the different neighborhoods? Maybe Paradise Valley residents get their own chat on Wednesdays and Scottsdale residents gather on Thursdays. Give each chat session a theme to focus on ... something that is relevant to your business and the neighborhood.

An online chat takes the concept behind the forum and makes it a bit more urgent and live. This can also be a great way to build community among your visitors.

[newsdesigner]

Facebook: The myth of natural data

Facebook recently announced they are interested in recruiting sociologists to conduct research for their ever-growing empire. The particular article I am referring to is found here. The article notes that the two most enticing factors for sociologists are Facebook’s large data sets and the naturalness of the data. The latter factor is unsubstantiated and the point of interest for this article. The article did not mention any particular types data or research questions so it is assumed that they were referring to all Facebook data.The second reason is the naturalness of the data.

I agree, Facebook has access to large amounts of data, which is great for social scientists, but it is by no means more natural than survey data and hardly natural itself. If the goal is to use Facebook data to make generalizations about society outside of the internet then this statement cannot be any further from the truth. The only naturalness about Facebook data is that it is naturally artificial. As of this moment without any improvements to Facebook’s coding and data collection methods the only thing Facebook data is good for is telling you how people use Facebook. The data is not appropriate for telling you how typical variables (e.g., race, gender, sexuality, income, education) affect one another outside of Facebook.

Most of Facebook's data fits the definition of artificial (opposite of natural) to a T. Merriam-Webster defines artificial as “not happening or existing naturally: created or caused by people.” Even the more "natural" data Facebook gathers from spying on the websites we visit, what we buy, who we talk and the like is incomplete because it only knows what we do while on the internet. Therefore, Facebook only knows what Facebook sees and that is for now limited to internet activities. If researchers are asking research questions outside of the scope of online interaction then here is why Facebook data as of 2014, generally speaking, is artificial and not natural.

Facebook allows a space for users to put forth their best self-image.

Goffman called this process face-work. He defines facebook as “the positive social value a person effectively claims for himself by the line others assume he has taken during a particular contact. Face is an image of self-delineated in terms of approved social attributes.” In simpler terms, we can refer to face as one’s self-image. Not only do users manage their impressions (as they do in person) they have more time to carefully construct their performance online before clicking the post button. Herein lies the problem with Facebook data. It is extremely influenced by others.

Knowing that potentially hundreds of others will be forming opinions about your character influences what you share on Facebook. Often Facebook users embellish their best qualities and even fabricate fictional qualities or achievements. How is this not artificial? For example, Facebook users are not likely to change their employment status if fired or education statuses if they drop out. This would give a bad impression of them. How then can we say that Facebook data is not artificial when users’ actions are highly influenced by others perceptions? At least, survey participants can fill out their survey anonymously and not be influenced by hundreds or thousands or watchful friends.

While this article only scratches the surface as far as theory and research go that address social networking and social media it demonstrates that Facebook data is all but natural and that social scientists and Facebook should consider whether this is a worthy venture or a waste of time. I have a few ideas as to how Facebook can improve their data collection, but why would anyone want to help a corporation invade people’s privacy any further than they already have. Social scientists beware.