Trusted
With trust levels at a 50-year-low, is it possible to rebuild it? Research done by professors at the University of Queensland and University of Toronto gives us a vital clue. They share seven studies to provide evidence for a âsmall = trustworthyâ heuristic, showing that people perceive numerically smaller groups as more benevolent in their character and intentions. As a result of this, individuals in trust-sensitive contexts are more likely to approach and engage with groups that are relatively small than those that are relatively large. Think about an immediate application: our media. In the last 10 years, because of the advertising model shifts, publications have reduced the coverage of local stories; at some point, the people in local communities donât know the people, or understand their intent. Hence, lower trust. So if youâre a leader trying to rebuild trust, know you need to think of ways to connect in small groups. (Research source: https://www.academia.edu/32353281/In_Small_We_Trust_Lay_Theories_About_Small_and_Large_Groups)















