While in New York for a week in mid-July, I visited a few stores for friends who were quick to maximize my trip to NYC. 😜 One of them being a visit to @patagonia for @farmerenzo to trade in his worn out jacket, as part of the company’s #WornWear initiative, which allows you to trade in old or damaged items for store credit. . Although not a Patagonia clothing owner myself, I’ve always been a fan of the brand, so I was more than happy to oblige. Initially, I went to their store in Soho (5th photo) but it was unfortunately closed because it was their staff field day (“Let my people surf,” as founder Yvon Chouinard might say). 😍 . So, I made my way to their Bowery branch (1st photo, with me wearing a beautiful Esmeralda skirt from @anthillfabric, another lovely, eco-ethical clothing brand) where I was met with signs of their new water-saving, low carbon dyeing technology, and their accommodating staff who swiftly facilitated the exchange (or at least as soon as Enzo replied with what item he wanted in exchange, which took a bit of time hence a quick photo op with @yassanchez 😜) . I really didn’t feel I needed anything in the store, so I didn’t proceed to look, but if I ever realize I do need outdoor wear, I believe that money spent on Patagonia would be money well spent. . [P.S. When I was in NYC back in 2015, I also stumbled upon a roving repair caravan of Patagonia’s, making its way through a neighborhood in Brooklyn, mending clothes for free as part of its #WornWear campaign throughout the country. How can you not love these guysss?] . . . . #bcorporation #mindfulbusiness #consciouscommerce #consciouscompany #scp #sdg12 #responsibleproduction #sustainableproduction #lowcarbon #waterfootprint #patagonia #outdoor #outerwear #sportswear #athlethic #ethicalfashion #consciousconsumption #responsibleconsumption #socialenterprise (at Patagonia)









