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BEHIND THE SCENES Instagram: odetofear_

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[archivedecoded]

THE DARK KNIGHT RETURNS / ALEXANDER MCQUEEN AND JEREMY SCOTT / PHOTOGRAPHY BY SEAN ELLIS / STYLING BY ISABELLE BLOW

1998/ THE FACE magazine

[xanaxfarts]

‘Space Phones’ (2020) by: Hanne Zaruma

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First Stills of The Archive of Excellence

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Buildings in Vienna I filmed for----- The Archive of Excellence

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Sildes of my presentation I did for--- The Archive of Excellence.

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Presenting used to be something I feared more than anything else on this planet. In high school I used to arrive 30 min before my presentations, just so I could sit in the empty classroom and try calm my nerves before anyone else arrives. With time, my feelings about it changed, but if there was a way to avoid it, I would try and take that route. But as it is standard procedure in uni- you can't outrun situations like this. So in an attempt to outrun the fear instead of the situation, I made it a habit to make the visuals of the slides, I would be presenting with, intriguing enough to take the audiences attention away from me. Especially with The Archive of Excellence, I took my time trying to make the slides encapsulate the aesthetic I had in mind for my project. And from the feedback I got, I'd say it was a great success.

Let this be a reminder to try and do the extra work to reach a new standard for yourself.

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"And Now I Stand on a Hill" - Blackhaine (2024)

[kyrasaphira]

blackhaine by Nadine Fraczkowski for 032c cover story (January, 2026)

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resilient by odetofear available on Spotify and most other streaming platforms.

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[odetofear]

As part of my project I went to an MMA Event in Vienna (XCC 3). Mainly to get some footage, but also to really immerse myself in the (for lack of better word) industries I was researching. Fight events are interesting, especially when everything you have seen about said events, are clips from the internet, mostly UFC. There is an energy in the air that is unlike the ones I had been accustomed to from dance shows, theater, operas, football, basketball and other. I do think that there is a performative component at any event where people are coming together to be witnesses to something. You are, as part of the audience, there to be entertained. But unlike other sports events, there is something primal about watching two people fight each other, brutal even, and yet it is hypnotizing. When you understand the rules fighters need to abide by when entering a cage, it is truly like watching an abstract (and violent) game of chess.

While producing the music you can hear playing in the video, I added recordings of the event and I do think that out of all the tracks in my discography that this one is one of my favorites. - "Martial artists have to employ unorthodox strategies to take advantage of uncommon techniques, showing that you are bound to no one specific style, and that there are ultimately no limits to how you can dominate your opponents. Many techniques are allowed in MMA, so a fighter can decide to never perform the same in any given fight. Patience adds value to the authenticity of the performance by the martial artist. There are times when martial artists have the capacity to charge forward with full-on power, but they hold back, deciding instead to take their time and attack when the time is right to ensure that the net output of the attack is efficient.

The outcome comes down to the small but smart adjustments that the martial artist makes to perform effectively. When genuine fans understand all the thinking and analysis that go into a fighter’s performance, that is when they can truly admire and appreciate the beauty and art of the sport." - Janan Shoja Doost (The "Art" in mixed martial arts, 2018)

Track playing: resilient by odetofear (available on most streaming platforms)

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Hans Hollein, Glassware and Ceramic Museum of Iran, Tehran, Iran Hans Hollein: The Showroom Master Article by Robert Wiesenberger (April 28, 2025), 032c Magazine

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Some other structures I found quite striking. I noticed that even when you see certain buildings everyday, you forget to appreciate them.

1. Coop Himmelb(l)au, UFA Cinema Center, Dresden, Germany 2. Hans Hollein, Kerzengeschäft Retti, Vienna, Austria 3. Hans Hollein, Haas- Haus, Vienna, Austria

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Coop Himmelb(l)au, The Blazing Wing in Graz, Austria

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PANEUM, Culture Center in Asten, Austria

Martin Luther Church, Hainburg, Austria

Both of these buildings belong to the long resume of the famous architecture bureau Coop Himmelb(l)au and are even just from looking at the pictures, structures you'd stop to look at and experience. As part of my project I wanted to visit them in person, take some videos and get some footage. I am still asking myself how the end result of my project will look like, but I realized the less I focus on trying to make everything perfect the more fun I have researching. The process is in the end always more important than the goal, so for now I am choosing to go with the flow (even if deadlines are approaching).

[odetofear]

Excellence is sacrifice. Excellence is obsession. Excellence is overcoming old fears Excellence is the hunger for more. Because I had named my project "The Archive of Excellence", I of course tried to figure out what it meant for myself and in the context of my art piece. I watched two Ted Talks about Excellence and how to achieve your own level of it. Motivating People to Excellence, Cheryl Ferguson Excellence: The Power to Shape Your Destiny, Michelle Edelen Both are quite interesting videos to watch, but what I realized is that the answers are always quite clear. Everyone has at one point asked themselves: "How can I become a better version of myself?". And the answer is most of the time, some variation of "You stop identifying with what you used to be and understand that there is only one person in this world that can save you, and it is yourself." It is indeed uncomfortable to be outside of that old version of a comfort zone, but it is even more uncomfortable to live a life you don't want. - odetofear

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Alles ist Architektur, Everything is Architecture - Hans Hollein

This sentence really opened the floodgates for me- made me realize that architecture is such an inspiring field of possibilities. Its philosophy, composition, a study on human life and interaction and somehow this made me understand that there can be a connection between the topics I was researching as well. How I would actually connect MMA, Bodybuilding and Architecture, was a different state of the project that I was not yet ready to face. "When everything is architecture, all objects are fair game, as are all techniques to show them."

[odetofear]

NON-REFERENTIAL: Travis Scott in dialogue with Valerio Olgiati, 032c Magazine (2025), Cassidy George

"A couple of changes can really [alter] the way you think, move, live, and create."

"Travis is talking about an archaic process of creating – creating without the thought of an audience. It’s about listening to yourself and then making. I would also describe my process like this. Of course, there is a very different technique behind architecture, but it’s the same unconscious, instinctive way of producing. You don’t produce for the public. You produce what you have to produce – you materialize your idea."

When it came to figuring out what I wanted "The Archive of Excellence" to be about, I was looking through art book stores in Vienna and came across this issue from 032c. On my way home I was reading the article on my phone and felt really inspired by it. I think this article in particular was the reason why I went and integrated architectural aspects into my project. Also interesting to me was this idea of connecting themes that might have nothing to do with each other. But since nothing exists in a vacuum- there is always a connection somewhere.