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Overcoming post-holiday blues and finding career fulfillment

Facing the post-holiday blues? Why it might be time for a career wake-up call… As the summer sun begins to set and the reality of returning to work looms large, many of us experience the familiar hit of post-holiday blues. However, for those already unhappy in their jobs and uncertain about their next career step, this transition can be particularly challenging, amplifying feelings of…

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How to coach your team for performance?

Jul 02, 2024 ✨Warning: I’m offering a super good freebie at the end of the article!!!✨ One of the most difficult aspect of being a marketing leader is guiding your team toward results while ensuring you have the time and space to focus on strategic initiatives. Many of you find yourselves stuck in a cycle of constant problem-solving, leaving little room for big-picture thinking. The reality is…

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How to improve my time management skills?

June 25, 2024 My 24 best time management techniques for marketing leaders What’s more scarce than a marketing budget? Time. So listen up, you busy bees. If you’re a marketing leader and you’re feeling like a hamster on a wheel, I’ve got some advice for you. And it’s about time management techniques. I know, I know. It sounds about as exciting as watching paint dry, but trust me, you need this.…

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Never say "Don't take it personally" again

Jun 18, 2024 The phrase “Don’t take it personally” is often tossed around during moments of feedbacks or critiques. It may be sounding innocent enough, and used with the best intentions, intended to diffuse emotional reactions, yet is a classic way of asserting control and spreading self-doubt, and its actual impact can be far more complex and counterproductive! This phrase tends to carry a…

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Time management is nonsense

Jun 11, 2024 Tick tock, the marketing team meeting is starting in 17 minutes, must get ready for that and grab a cuppa tea. Tick tock, I must remember to send the brief to the Crea agency before 4pm. Tick tock…which version are we on? Final_17final or Final_17final v2? Must ask the team now, I’ll go over it then. Tick tock, what’s the CEO asking me again now? Urgent? Argh….[continues just like…

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Why difficult conversations with your team are important +5 tips

Jun 04, 2024 As a marketing leader, you’ve likely faced numerous challenging situations in the first six months into your new role. Among the most challening tasks is having difficult conversations with your team. Whether it’s addressing performance issues, resolving conflicts, or delivering tough feedback, these conversations are crucial for team cohesion and overall performance. Let’s explore…

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The ripple effects of a marketing director's confidence

May 28, 2024 As a marketing director, your leadership skills can make or break your team’s performance. Confidence in your abilities to guide and inspire is essential, yet it’s a quality that can often feel elusive. The signs Hesitation in decision-making or providing clear direction Difficulty asserting your vision and getting buy-in from the team Struggles with delegating tasks or…

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How to manage a new marketing team?

May 21, 2024 Navigating the challenges of a newly formed marketing team… Building a cohesive and high-performing marketing team from the ground up is no easy feat. As a marketing director, you face the daunting task of bringing together a diverse group of individuals, each with their own unique personalities, strengths, and working styles. The signs Lack of cohesion and collaboration among…

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Struggling to inspire & motivate your marketing team?

May 14, 2024 As a marketing director, you know the importance of having a motivated and inspired team. After all, they are the driving force behind your brands’ success. However, maintaining that level of enthusiasm and passion can be a constant uphill battle, cost of living crisis putting more pressures on your sales or not! The signs Low energy and lack of enthusiasm during team…

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The auctioneer syndrome when presenting, aka speed x3

May 07, 2024 Presenting is a big part of your marketing role – at a conference, to the senior leadership team, to the cross-functional team, to your buyers, to your colleagues, to your boss…. Let me ask you this, then: If you feel you’re out of breath when speaking in public Or that you’re swallowing some words and losing your audience And how about when others often ask you to repeat what…

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You are not the consumer: 5 tips to battle the frustrating "sample of one" decision making

Apr 30, 2024 As marketers, we’ve all been there – presenting a well-researched product or campaign idea, only to be met with dismissive comments like: “My wife didn’t understand the concept!”  “My kid didn’t like the packaging colour…” These “sample of 1” opinions (some call them n=1) can be incredibly frustrating, especially when they come from senior leaders whose personal biases threaten…

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When promotion means isolation

Apr 23, 2024 How can marketing leaders overcome that feeling of isolation when going up the ranks? The shock of solitude As a new marketing leader, the climb up the corporate ladder can feel surprisingly isolating. One day you’re one of the team, sharing inside jokes, collaborating on projects and enjoying the gossips about the leadership team. Quite honestly, when times get tough, you find…

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Are we actually able to lead when it's so loud inside our mind?

Apr 16, 2024 As a marketing leader, you’re no stranger to dealing with multiple priorities, let alone a large spectrum of competing demands. It often feels like there’s never enough time (or headspace for that matter!) to accomplish everything you need to. On top of managing campaigns, overseeing your agencies’ creative work, analysing IRI metrics, and reporting on ROI, you’ve got meetings to…

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Sales vs Marketing: a love-hate relationship

Apr 09, 2024 As a marketer, having a strong collaborative relationship with the sales team is crucial for driving business growth and achieving shared objectives. However, it’s a common challenge that often leaves marketers feeling frustrated. In a recent informal poll I’ve made on LinkedIn, over half of the marketers who responded cited the sales department as the most difficult to work…

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Don't ignore it when your team goes beyond

Apr 02, 2024 As a marketing team leader, you deal with multiple projects, tight deadlines, and constant demands vying for your attention, various competency levels amongst your team members that you need to develop, heads of department with strong views about your brands, the strategy, countless issues to deal with, agency relationships to manage and more… I very well know that given how many…

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How to rebuild trust as a marketing team leader

In the fast-paced world of marketing, having a trusting, cohesive team is an essential catalyst for driving impact and achieving goals. When that trust begins to erode, it creates major barriers that can cripple a marketing team’s productivity, creativity and ability to execute great campaigns. As a marketing leader, ignoring a loss in team trust sets you up to fail. Here’s why regaining trust…

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How to manage your energy levels?

As marketing leaders, our days are filled with an array of responsibilities – from strategic planning to campaign ideation, budgeting to team management, and more. Some of these tasks naturally energize and motivate us, while others seemingly deplete our reserves (especially as we’re entering the brand planning season!). A hallmark of strengths is “energy.” When we use our strengths, we feel…