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@outsourceblogcontent-blog
The Lab
Sitting in my lab has become increasingly difficult.
My lab, or more affectionately, “my room in the basement” has quickly turned into a “dark dungeon.” My parents joked about that recently, but it seems to be coming true.
Some of it is certainly tied to some of the restless feelings I’ve already expressed, but the changes I’ve gone through recently also play no small part.
Now, in a way, it’s…
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What Do You Need Right Now?
What Do You Need Right Now?
I study a lot.
I devour books, listen to podcasts and audiobooks, and watch tons of videos on the topics of personal development, life, and spirituality.
Occasionally, I will go through periods where I don’t feel like I need to learn anything specific.
I don’t stop learning during those times, but the information I consume may not penetrate my mind or change my life in any way.
But then something…
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Awakening
Do you feel like you’re suffering right now?
Are you going through a lot of pain?
Did you lose a loved one? Has your heart been broken? Did a promotion slip through your hands?
In the moment, we’re quick to write off these occasions as injustice, unfairness, life beating us down.
But maybe what you’re going through, in fact, is an awakening.
This is exactly what happened to me in the last two…
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Rawness
What is it about rawness that’s so relieving?
Maybe we just keep things inside too much.
When you finally let it out, it’s like getting something off your chest.
It’s always intense, because you’ve held onto it for a while and it’s had a chance to fester on the inside.
But getting it out into the open can help you let go. Suddenly it’s not that important anymore. You don’t even necessarily have…
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Overthinking
Do you tend to overthink everything?
Do you think yourself into anxiety or depression? Do you have trouble sleeping at night because your thoughts are racing?
We have a convenient way of diagnosing these symptoms. Psychiatrists call it bipolar disorder.
But the truth is we all overthink things at times. It isn’t just a disorder in the DSM.
And the more we perceive to be on the line, the easier it…
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Right and Wrong (Free Thinking)
Right and Wrong (Free Thinking)
In many ways, we’ve been taught to believe everything is either right or wrong.
The school system, the church, the government, even our parents and friends. They all instilled beliefs in us when we were young. They painted a world of black and white.
Some of us hold tightly to these beliefs. They’re comfortable. They give us structure. It makes life easier, or at least provides that illusion.
If…
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Vulnerability or Numbness
The last two weeks have been a bit of an emotional rollercoaster.
I can already hear you saying, “Oh boy, here we go.”
Well, it probably isn’t what you think.
Last week, I watched a TED Talk by Brené Brown called The power of vulnerability. I do recommend it.
If this had come into my life at any other time, I’m not certain I would have had the ears to hear it. But I heard it exactly when I needed…
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Pushing Back
In business, the customer is always right. Or are they…?
Recently, I’ve had a few edit requests on the posts I’ve written for clients. That prompted me to write about content specifications.
It’s not a difficult issue to sort out. You can hire an in-house editor who understands your business and jargon and have them fine-tune the content. You can be more specific in the instructions you supply…
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Mindset is Foundational to Success
Mindset is Foundational to Success
What is mindset? In layman’s terms, it’s how you think.
Here’s an interesting quote that sums it up nicely. You may have read this somewhere before:
Watch your thoughts. They become words. Watch your words. They become deeds. Watch your deeds. They become habits. Watch your habits. They become character. Character is everything. – Unknown
Where does it all start? With your thoughts!
If you’re…
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Asking for What You Want
Asking for What You Want
Nothing holds you back in your marketing efforts like not asking for what you want.
This somehow seems to run contrary to inbound marketing or content marketing philosophy where the idea is to serve the audience first and sell later.
And I wholeheartedly believe in that approach. But no matter how much value you think you’re adding to people, you can’t forget to ask for what you want.
Here are…
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What You Need to Hear
What You Need to Hear
What you need to hear probably isn’t what you want to hear.
This is something I continue to think about, especially as it pertains to people I know.
They might be clients, friends, or just people I’m looking to help.
But coming out and saying what I know they need to hear wouldn’t be serving them. Why? Because timing is everything.
I need to pick the right moment to share my advice. And that’s…
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Why You Need to be Abundantly Clear in Your Content Specifications
Why You Need to be Abundantly Clear in Your Content Specifications
We live in a convenient world.
If you want to get someone else to write your content for you, you can, and sometimes for an unbelievably low price.
In many cases, this can keep a content marketing strategy alive, because if you had opted to do it all yourself, you may have burned out on it only weeks in.
Outsourcing is an attractive prospect. You can hire someone who not only loves writing, but…
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Doing What Works
I feel like marketing is a game of mental tenacity and consistency as much as it is a game of creativity and optimization.
If you have two ads running, and one is a winner, and the other a loser, you should keep the winner and drop the loser.
It sounds simple, but in practice it can be more nuanced.
We are emotional creatures first and foremost, so sometimes we end up trying to fix what isn’t…
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Enterprise vs. Community
Is there a tension between enterprise and community?
Depending on the type of project you’re building, there is.
Enterprise says: Do what’s right for the business. Increase profit. Cut unnecessary expenses. Make your money generation machine as efficient as possible.
Community says: Do what’s right for the people. Build relationships. Value inclusiveness. Be supportive of others and help them.
Bu…
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How to Sell a Product That Doesn’t Exist
How to Sell a Product That Doesn’t Exist
I’ve been working with a business coach for a little over a month now.
He’s been helping me look at things a little differently than I used to.
To generate more revenue from my website, he suggested I start selling a course.
After writing the copy and creating a landing page, I asked him if the next step was to build the course.
He told me that I should sell the course before developing it.
That’…
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Giving Your Customer What They Need (And Not Just What They Want)
Giving Your Customer What They Need (And Not Just What They Want)
I stopped at the gas station on the way home from my counseling session yesterday.
My main objective was to use the facilities.
Whenever I’m using the bathroom in a situation like that, I don’t leave without buying something. It just seems courteous.
Much to my dismay, it was one of those bathrooms where the door was locked (not because it was occupied). If I wanted to get in, I had to request…
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Woes of User Generated Content & The Decision to Change
Woes of User Generated Content & The Decision to Change
It’s been a while since I’ve published anything here.
There’s a good reason for that. For the most part, my free time and energy has been going towards The Music Entrepreneur HQ and Using Your Power, the most promising projects I’m presently involved in.
The reason I decided to write a new post for Outsource Blog Content is because I have a new vision for this blog, and I wanted to share that…
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