Conspiracy Theory: Google, Gmail and the iPhone
Google released a native Gmail app for the iOS platform - iPhone, iPad and iPod touch.(Read the links for more info)
People have been using iOS devices for over five years now. They have grown to love the iPhone and have faithfully accepted its flaws and upgraded whenever required. The iPhone is a stunning device and this is not a rant against it or its platform. This is simply an observation I made while pondering over why Google did what it did.
The Gmail native application for the iOS platform was flawed. If you look at this link you will see that a lot has been made of it. It did manage to get onto the store passing through all of Apple's "security and scanning" so to speak which means it did work properly at some point in time.
Why would Google release something that doesnt work - or atleast does but doesnt - you see, push notifications, the most hyped feature, something that the iOS platform is anyway lame at, didn't work. It was slow, didn't support attachments etc
When key things, things that matter stop working, I think its strategy.
Google was smart. They released an app that could have been released some 4 years ago on a platform they have been slowly trying to infiltrate. The problems or bugs the Gmail app demonstrated got a lot of people talking. Lots of important klout filled popular people (Scoble etc) tweeted and blogged and facebooked and huddled on how buggy the app was and how it didnt do anything right. Fail right?
You see, now all iOS users will realize that in order to have a good Google experience with Gmail and Youtube one needs to use Android.
What everyone is doing right now by dishing at the Gmail native app for iOS is simply reinstating this claim. The iOS platform cannot and will never ever be the best place to do anything Google!
Google did this with their first native IOS app - Search - but people didnt make a big deal of all its bugs.
Everyone uses Gmail and everyone has said all the right things about its native iOS app. YES, the bugs are the right things. The kind of hype its getting is exactly what Google needs - to show the world that while they may be nice to release native iOS apps of their services, what the user misses in terms of experience can only be found on an Android device.
Way to go Google. Now take weeks to push updates on that app. Its doomed anyway.
Here is the Gmail app on the iPhone -
This is what happens when you use it on a non Android device -