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[ph402fall2016-blog]

Social Media, Part two, Analysis activity #2, PH 402

@globalcommunicationproject

Analysis Activity #1

When comparing the web page for the city of San Francisco to the city of San Diego, there are some major differences. The city of San Diego seems to be more active with about 2.35 posts each week, while SF only posts about 1.5 posts per week. I do feel that SD is better at trying to keep relevance to what is going on around the city. This past week, they had two posts about veterans and veteran’s day and they had two posts about the elections, with a random post in between. San Francisco has only posted one thing in the past two weeks and it was an inspirational quote. They only got 25 likes on the post and no comments. The other post was posted in October and it was about the voting deadline with only 5 likes. The city of san Diego averages about 53 likes per post with one post from last week reaching 115 likes (Veteran’s day post).

City of San Diego

1. They should post more frequently in regards to things are that happening locally, since they only post about 2.35 times per week

2. They should target certain demographics for certain posts and try to be relatable to the audience that they are trying to reach.

3. They should also start using hashtags and start sharing posts from other pages that they think might be relatable to some of their target audience. Using hashtags will allow those who are looking for certain hashtags to be able to find your posts.

4. The city also needs to start responding to the comments that are being made on the page because if not, then it could deter the audience

5. They should publish posts between 4-8 pm, which are the times that most people will be getting out of work and will most likely be on their social media accounts.

City of San Francisco

1. The city of San Francisco needs to build a better following base and needs to assess the type of demographics that they are trying to target.

2. They already use hashtags, but they should use more hashtags that are hopefully more relevant to the target population that they are trying to reach.

3. Although they do use hashtags, they only post about 1.5 times per week, which is less than SD county. This will not allow them to build that social connection they are seeking.

4. They should also try to check in to more places that they host events at  so that those who do follow them see that this page is relatable and also promotes such events

5. They do a great job at responding to the comments on their posts, but they need to actually post more and respond more to their audience so that they can build that relationship that is needed.

[ph402494-blog]

I agree with the recommendations for each cities respective page. The posts in the San Diego page are not very frequent, so posts should be something that is interesting in order to gain attention. They should also rethink and make sure that they are targeting a certain demographic. The city of San Francisco could use the same advice. They need to determine who their target audience is in order to establish a better method of gaining attention.

[sdsuph402-blog]

Social Media, Analysis Activity 1, PH 402

San Diego County Facebook page: San Diego makes a great use of their facebook page by discussing current events in San Diego and in the US. However could attract more facebook traffic by engaging their audiences. One way to do that would to use more hashtags. Hashtags are a great way to isolate different topics and see what appeals more to the audiences. San Diego can also engage the community by asking for their comments and suggestions. By asking a simple “what do you think?,” opens the conversation to public. Or instead of asking a question, put a call to action! Tell the audience members what you want them to do (like, share, comment, etc). On another note, I noticed that the San Francisco Facebook page promotes a lot their events. San Diego should learn from that and celebrate their city. There always seem to be events going on. So by telling the county about events, that could generate traffic to their page. Likealyzer says that users love to click on pictures. So if this page would post pictures whether from San Diego County host events or just more pictures in general, then they are more likely to get likes, shares, and comments. What’s great about San Diego’s Facebook page, is their variety in articles that they post. The articles actually are interesting. Two of their recent top performing post include articles postings that generated a total of 300 likes, comments or shares!

San Francisco Facebook page: The San Fran facebook page seems to be more of a place to post about local events and recreational activities. Although thats a great way to engage the community, I don’t think the page has established their respect as a county owned facebook page. I think there need to be some sort of professionalism and to hold off on being too casual. This page could include more topical conversation pieces or current events both local and nationwide. For more engagement from users they could ask questions, or use calls to action. Also since they already post about local events they could make their page more social by telling the users to “tag” their friends. Also they page needs to be regularly maintenanced and used! San Fran only posts about one post a week. The should post more in general and add variety to their posts. Post more pictures and articles. They could also cater to different users in their facebook page. Not everyone in San Fran finds interest in local events, so post more about different things to cater to all San Fran users.

@globalcommunicationproject​

[ph402494-blog]

I kinda agree with what you said. It is interesting how San Francisco is the more popular page with more overall likes, but the San Diego page has more overall activity in terms of posts and shares. Perhaps it is the content that the users of the San Diego page find more interesting or noteworthy compared to the content that is posted on the San Francisco page. 

[ph402494-blog]

Social Media, Part One, Analysis Activity #1, PH402

San Diego County generally appears to have more posts per day, a greater amount of likes, comments and shares per post, and a greater amount of linked articles within posts. People in San Diego County also do not use Hashtags, and the fans seem to respond best to links. It also has a higher engagement rate than the San Francisco page. Some recommendations include: opening the page and letting users communicate with the creator/moderator of the page in order to be able to give feedback. Creating more engaging posts would help keep the attention of the audience. More photos should be published; most of the current posts are just links to news articles. The lengths of the post should be reviewed; most posts are extremely short. More questions should be asked to the fans of the page in order to better engage the fans and get them involved with the page.

San Francisco City and County is generally more popular the then San Diego County page with 255,044 likes compared to San Diego’s 17,647 likes. The fans of the San Francisco page appear to respond best to photos. Some recommendations include: opening up the page and letting users communicate with the creator/moderators of the page. There should be more posts per week; the amount of posts on this page is extremely low, so there is not much reason for users to come to this page. The posts should also be more engaging in order to draw and retain more interest in the page.

@globalcommunicationproject

[publichealthprib95-blog]

Entertainment Education Module, Research Activity #4, PH 402

Activity #4

Example 1: This example uses a front door approach and central route because it attempts to attract a target audience who already cares and has a baseline of knowledge about the issue at hand. In addition, they use front door approaches by using facts and statements that highlight the right reasons why teenagers should not get pregnant, such as they often cannot afford to support a baby. This advertisement will most likely catch the attention of someone who is already caring and invested in the issue of teen pregnancy.

Example 2:

This example uses a backdoor approach because it is attempting to prevent teen pregnancy by advertising using a ‘wrong reason’ health promotion. By using the baby crib, stylish woman and tag line it is promoting how unglamorous and restricting pregnancy is at a young age rather than naming the numerous health and economic struggles that accompany adolescent pregnancy. The campaign uses this strategy in an attempt to simply grab the attention of the target audience using the peripheral route of ELM. The peripheral route is used because the campaign aims to get individuals to become aware of the issue without having to think too much about it.

@globalcommunicationproject

[ph402494-blog]

I agree with you that the first example uses the front door, central route. This advertisement already appeals to the audience that already knows about this topic. The message is more to serve as supplemental knowledge to the audience, in order to possibly further convince them to not have a child until they are ready. @globalcommunicationproject

[ph402soul-blog]

Entertainment, Part one, Research Activity #3, PH402

Sell Example: 

https://www.youtube.com/watch?v=eYvOgnabABU This piece is and old commercial with the goal of selling cigarettes. It used the popular cartoon The Flintstones and based the commercial in white and black making it look “cool” to smoke. This is a commercial directed to a wide range from young adults to even adults since it uses a commercial typically watched by the younger population. In the past, cigarette commercials showed its audiences that it was acceptable for anyone and everyone even everyone’s favorite Flintstone superstars; like Fred.

Inform Example: 

http://timesofsandiego.com/politics/2016/11/07/cliffhangers-may-follow-big-burst-of-early-results/ This is a news articles from Times San Diego goaled in informing its audience on early results on the presidential election. It focuses on informing its audience on the results of the early votes that were done before election day. I believe the inform article successfully informed its audience on the status of the election that could end up changing American lives very soon.

Change Behavior Example: 

This is goaled towards persuading people to wear helmets when riding their motorcycles. I believe this is the goal of the piece since it shows half a skull emptied and states that is 100% dead helmet since it has no type of protection. I believe its destination is aimed at reducing the third leading cause of death which is motor vehicle accidents. I believe this ad matched its change behavior channel perfectly since it’s focused on a health promotion campaign.

Entertain Example:

This is goaled in entertaining its male and female audience. Although, it is goaled on increasing contraceptive use by the male population. It’s entertaining the fact whether a male would be more considerate/careful when using contraceptives if they were the ones who ended up carrying the baby. I believe this entertainment ad successfully entertained its audience and also effectively persuades males to be more cautious and use condoms/contraceptives.

@globalcommunicationproject

[ph402494-blog]

I chose to respond to your post because the example with the helmet really caught my attention. I think that it is sometimes necessary to portray a graphic image within Public Health PSAs. I think that it helps draw the attention of the audience in a more effective manner, as well as provide a little weight to the message. I’m not saying that every PSA needs to have graphic images, but that sometimes it might do a better job in drawing attention from the audience. @globalcommunicationproject

[ph402494-blog]

Entertainment-Education, Part One, Research Activity #4, PH402

Example 2 uses a frontdoor approach. The advertisement itself is generally targeting young adult females. The message includes “you’re supposed to be changing the world…not changing diapers.” This message is something that their target audience would find relevant. In particular, young adult females who are pursuing an education would find this message relevant. The first example is more aligned with the peripheral, backdoor approach. The message aims to simply get the audience to engage at all. It doesn’t intend to alarm the audience, but instead seeks to inform them. It’s definitely more of a passive message then the other example.

@globalcommunicationproject

[phcommunication402-blog]

Source, Research Activity #2,PH402

Research Activity #2

Find segments of both candidates’ speeches where they seek to establish a common identity with target audience voters.

Hilary Clinton established a common identity with American women voters.

“Too often, these are called women’s issues. Well, I am a proud lifelong fighter for women’s issues; because I firmly believe what’s good for women is good for America.

Hillary, September 5, 2015

            From the beginning of her campaign Hilary Clinton used women’s rights as her base for her campaign. She emphasized personal and work related issues she believes American women face. Clinton is prochoice in which she has campaigned women’s rights and ownership to her health care decisions. She supported both the Paycheck Fairness Act and the Lilly Ledbetter Fair Pay Act, which aids in achieving equal pay amongst sexes.

            Hilary Clinton common identity with American women is that she is a woman. She has gone through her 20’s, which is the stage that women start to learn the importance of reproductive health. She is also a mother who has gone through pregnancy. Clinton is also a very successful woman in the workforce who has recognized the wage gap. Clinton has direct relations and ties to these issues that American women face.

https://www.hillaryclinton.com/briefing/factsheets/2015/09/05/fighter-for-women-girls/

Here is a video clip of Senator Hilary Clinton defending Reproductive Rights and Family planning.

https://www.youtube.com/watch?v=UH9rC0MaBJc

Donald Trump established a common identity with American voters who are against ObamaCare.

“On healthcare, we are going to repeal and replace Obamacare,” Trump said in a Charlotte, North Carolina, campaign stop Thursday. “We are going to replace this disaster with reforms that give you choice and freedom and control in healthcare – at a much lower cost.”

Donald Trump, if elected president, says he will eliminate ObamaCare and will replace it with a cheaper plan. He refers to ObamaCare as a disaster. He gains common identity with American voters who too believe no would should be forced to pay for their health insurance.

https://www.donaldjtrump.com/positions/healthcare-reform

Here is a video of Donald Trump on ObamaCare:

https://www.youtube.com/watch?v=xiXGsKzKyLA

@globalcommunicationproject

[ph402494-blog]

Both sources are good. Hillary obviously attempts to appeal to women while Trump attempts to appeal to those who do not like Obamacare. By establishing a common identity, both Trump and Hillary are able to sway more people to their side. @globalcommunicationproject

[apublichealthwarrior-blog]

Sources Analysis Activity #1

I personally think Helen Mirren is an odd choice for an ad about drinking and driving. Yes, she has an authoritative British voice and command presence, but she is far from well-known to a younger audience. If the advertisement was for a British audience it may have been a good choice.

@globalcommunicationproject

[ph402494-blog]

I agree, this advertisement doesn't really do a good job targeting the audience or contain a reputable source. Helen Mirren is a strange choice for this advertisement because she is not associated with any "driving under the influence" campaigns. In the advertisement she belittles the audience to not drink and drive, which isn't as effective as the creators probably thought. @globalcommunicationproject

[ph402494-blog]

Sources, Part One, Analysis Activity #1

I feel that Helen Mirren was alright as a choice of actress for the commercial, but I feel that there could have been a more appropriate choice. Perhaps someone that had actually lost a loved one to a drunk driving incident would be able to be more persuasive, since they would be able to share a personal story. This ad does not have that much credibility because it is just a famous person stating something that the advertisers want.

@globalcommunicationproject

[ph402494-blog]

Sources, Part One, Research Activity #4

One health communication method that has helped change my behavior or lifestyle was a PSA video about texting and driving. The video contained a testimonial of a girl who lost her mother in a car accident that was caused by a man who was texting and driving. This “personal experience” greatly added to the credibility of the PSA. I never text and drive, nut I will occasionally glance at my phone when at a red light. After watching this video, I realized that my actions could potentially end another person’s life. Another PSA that changed my beliefs was a drunk driving PSA. This PSA was very similar to the texting and driving PSA, but it was about the dangers of driving while intoxicated.

@globalcommunicationproject

[ph402494-blog]

Sources, Part One, Research Activity #2

In the first Presidential Debate Donald Trump attempts to find common ground with the audience by stating that most of the jobs are leaving the United States, and that he wants to bring them back. “That's going to be a job creator like we haven't seen since Ronald Reagan. It's going to be a beautiful thing to watch.”

Hillary Clinton attempts to find common ground with the audience by stating how she wants to do more for the middle class. “And so what I believe is the more we can do for the middle class, the more we can invest in you, your education, your skills, your future, the better we will be off and the better we'll grow. That's the kind of economy I want us to see again.”

@globalcommunicationproject

[ph402494-blog]

Messages, Part One, Research Activity #4, PH402

http://www.cdc.gov/actagainstaids/campaigns/oneconversation/index.html

http://www.cdc.gov/tobacco/campaign/tips/

Overall, from analyzing both these campaigns from a McGuire and a Kotler perspective, I feel that the Kotler model is the clearer explanatory model. I feel that Kotler’s 4 P’s are more easier to understand than McGuire’s message objectives. They create more distinct categories to sort information than McGuire’s message objectives. 

@globalcommunicationproject

[ph402494-blog]

Messages, Part One, Research Activity #3, PH402

ENO PIANO 4: This sound gives off a sad feeling. So it could be used in a PSA that is meant for the audience to feel empathy.

ACOUSTIC REFLECTION RIFF : This sound kind of gives off a happy tone. So it could be used in a message that is meant to make the audience feel good about an event or action.

Suspense Under Water: This sound gives off a scary vibe. It could be used to startle the audience with a life-changing discovery about health.

Scrathit12 18: This sound could be used to appeal to a certain audience. Particularly those who are interested in hip hop music. 

FUZZY WAILING ELECTRIC GUITAR: This sound could appeal to those who like rock music. 

@globalcommunicationproject  

[ph402494-blog]

Messages, Part One, Research Activity #1, PH402

Campaign Objective: Announce

http://www.nhcsociety.ca/aids-awareness-week

This web page informs the individuals on where they can learn more about AIDS awareness week and where they can go to events related to it.

Campaign Objective: Advise

https://www.cdc.gov/malaria/

The CDC website contains a lot of information on various diseases such as malaria. This website contains a lot of advice for people who could be exposed to these diseases.

Campaign Objective: Activate

http://www.stopthespread.com/

This HIV campaign has a call to action.The aim is to increase the amount of HIV awareness in the minority communities through Florida.

Campaign Objective: Advocate

http://www.hivequal.org/hiv-photo-campaigns

This campaign shows photos that represent the community it represents.

Campaign Objective: Combined Objectives

https://www.youtube.com/watch?v=CO0qwl5k9R4

This smoking PSA serves to advise and activate the audience. It seeks to inform the audience and then persuade then to avoid smoking.

@globalcommunicationproject

[ph402494-blog]

Audience, Research Activity #4, PH402

I feel that this advertisement does an inadequate job in segmenting it’s audience. There is a lot of text in this advertisement, but it is not very clear who exactly this creator of this ad is trying to target. It’s just too broad of a message. 

I think that this advertisement does an adequate job in segmenting it’s audience. It tries to appeal to those who smoke, but might not realize the harmful effects of smoking. 

#globalcommunicationproject

[ph402494-blog]

Audience, Research Activity #2, PH402

The general segment of this media campaign is the LGBT community as a whole. I would say that the sub-segments could be the individual groups that make up the LGBT community, such as lesbians or transgender people. I think that they decided to target all of these segments because they didn’t want to alienate any one group in the LGBT community; the creators of this advertisement wanted everyone to feel that this campaign applies to them. I believe that this campaign was pretty effective in appealing to their audience while still maintaining the message of the campaign.

#globalcommunicationproject

[ph402494-blog]

Audience, Research Activity #1, PH402

I think that the Twitter feed from the “Lead The Break” campaign is the result of segmentation. The apparent segments are people that normally drink, use drugs, and party over Spring Break and the people that normally do not drink and party over Spring Break. I feel that the segments that can be inferred from the tweets are people that mostly do not spend their Spring Break partying. These people are already not interested in partying over spring break, so I think that this campaign appeals to the wrong segment. 

@globalcommunicationproject