Unfortunately there is and it's currently making it into US stores.
https://www.consumeraffairs.com/news/walmarts-digital-price-tags-are-here-and-they-could-change-how-you-shop-040126.html
They say they're not using surge pricing. For now.
Which, let's be real, really just means we haven't caught them yet.
And it cannot be emphasized enough that YOU DO NOT WANT THIS TECHNOLOGY. It will not take the form of Kim Kardashian paying $20,000 for a cup of coffee, it will take the form of the spyware grocery store "reward points" app on your phone reading a text from a family members to pick up tampons on your way home and reporting it to an AI that decides how much it thinks it can price gouge you since it's late at night and it's an emergency.
"Personalized pricing" is like a haggling based economy except without the haggling because you as an individual consumer have almost no negotiating power against a billion dollar corporation, and the entity setting the price has access to more data about you than some vendor at an open market could ever dream of because all the data collected for personalized advertising can be used for personalized pricing too.




















