POORNITELY BLOG

The art of Rich Daley. All images and content belong to Rich Daley and may not be used without permission. Contact me at [email protected]

[poornitely]

2017 has been a great year for music, and so I’ve collect 50 of my personal favs into one playlist. Click the link below to listen. 

Poornitely’s Best of 2017 Playlist

I also wanna highlight the 10 albums that I think stood out among the rest in 2017. In no particular order: 

Thundercat: Drunk Kendrick Lamar: DAMN Goldlink: At What Cost Mew: Visuals A$AP Ferg: Sill Striving Future Islands: The Far Field Lil Uzi Vert: Luv Is Rage 2 Cool Kids: Special Edition Grandmaster Deluxe Beck: Colors Gorillaz: Humanz 

Honorable Mentions: 

Aminé: Good For You Little Dragon: Season High

[poornitely]

Set 4 of my vector Overwatch portraits is here!

McCree, Torbjorn, D.Va, Zenyatta

[poornitely]

Some recent Sticky Note Doodles! From let to right: Keanu Reeves as John Wick, Swamp Thing, Yoda

[poornitely]

The Wolverine from sketch to finished colored illustration. Working all digitally now, and playing around with new coloring brushes and methods. Love his pointy boots.

[poornitely]

Set 3 of my vector Overwatch portraits is here! 

Reinhardt, Bastion (& bird), Mei & Zarya

[poornitely]

Over the past couple weeks I have ramped up, and completed the design of a new logo and brand for myself to be used across my website, social media and print collateral. I have separated my process into different images. 

1. composition, shape, & type

2. type, & size

3. color 

4 & 5. the finished product.

It took me a very long time to figure out how to go about this. I put a lot of pressure at first to make sure the relationship between Rich Daley & Poor Nitely was noticeable. Eventually I decided to separate the two and make Poor Nitely the face of the brand and the focus, because the relationship between the two names doesn’t hold any true value. Once I was able to realize this I was able to really solve the problem and infuse it with my energy.

Real happy with the way this turned out, and I can’t wait to see how it’s received by employers and peers this year.

[poornitely]

LONG overdue post! This is the halloween card I set up this year for 50 of my favorite ghouls and ghost friends! Each one was customized with a signature and a pumpkin face.

[poornitely]

In my quest to become the greatest illustrator in Illustrator I am creating vector portraits of all of the characters from the video game Overwatch. I am releasing them in sets of 4. 

Set 1: Hanzo, Genji, Junkrat, and Roadhog

Set 2: Reaper, Mercy, Soldier 76, Widowmaker

[poornitely]

Finished season 2 of Mr Robot this weekend. One of the best shows on TV right now. Beautifully directed. Here's my rough tribute

[richdaley]

1st all digital illustration. Thought I’d take a stab at drawing Winston from Overwatch. My Main 💪🏻🎮

[poornitely]

A collection of some of the assets I created in Illustrator for my General Assembly final, “Monster Mashup the App.” Not everything here was used though. Some of my original sketches and concepts included an elaborate test tube for the “Monster Builder” page and a talking mad scientist head that would list of instructions. I also played around with what Monster Poop would look like and adding some weird flare to some of the food. 

[poornitely]

Downeast Cider is a craft cider house based out of Charlestown, MA. I was recently given the opportunity to help design the can for a potential future grapefruit infused cider. Using their template, and brand guidelines I created the design above. I looked at their other cans and flavors for inspiration, and landed on a design that combined some of their newer designs with their original.

Also included is a design test I did for Downeast before designing the can. They asked me to come up with a poster design for a fictional cider that was infused in marijuana called "420 Blend." At this point in my relationship with Downeast I did not have any of their brand guidelines or assets. I did my best to match their brand and created my own version of their iconic wave pattern from their Original Blend. I flipped it upside down and made it look like smoke coming out an apple pipe.  

[poornitely]

Fire in the Belly is a branding and packaging study that encompasses two spicy food products. Fire in the Belly Chili is my Father's steak chili recipe, and Fire in the Belly Hot Sauce is my attempt to develop my own homemade hot sauce recipe.

I wanted this project to be jam-packed with character to reflect the level of heat we've squeezed into these products. A fire breathing dragon seemed like an appropriate place to start. After illustrating the dragon, I used responsive design techniques to develop the look, color and messaging for the brand. I made sure to make each product feel distinct but also as if they were part of a greater body of work.

[poornitely]

Monster Mashup is full of interactions to help the user interact and engage with their monster creation. These interactions are also designed to work alongside a progression system. The Monster will need to be fed, cleaned up after, and shared. Completing an interaction when needed improves the monster's happiness granting the user with points. These points can then be used to purchased new and sometimes exclusive body parts from the Monster Shop.

[poornitely]

Monster Mashup the app is my attempt to adapt my best selling activity book into a digital platform/game. The book was designed to be a tool used for fostering creativity and developing cognitive skills through the act of tracing and drawing monsters piece by piece. The challenge I faced with the app was finding a new way to make monster building creative, fun and worth revisiting,  but without the physical learning component the book grants the user.

My solution was to design a system of visual and touch based interactions that allows the user to connect with their creation.  These interactions are also designed to work alongside a progression system. Completing an interaction when needed improves the monster's happiness granting the user with points. These points can then be used to purchased new and sometimes exclusive body parts from the Monster Shop.

[poornitely]

Happy Valentines Day Errbody!!!

[richdaley]

50 custom #Valentines for 50 of my best lovers! #happyvalentinesday