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A great way of making your brand more modern is by following the current trends in packaging. Whether you want to simplify your look or make it more vibrant, there will always be a variety of options that will fit in with the current fashions. The Dieline recently looked through some of the most popular designs it featured and they compiled a list of recurring trends they found that will probably be prevalent throughout 2014. The trends were broken down into the following categories: Kraft is King, Bold Geometry, Clearly White, Hi Contrast, a Wash of Watercolor, White as the Canvas, and Curiosity. Kraft is King is a trend that focuses on using kraft paper in new and innovative ways. An already versatile material, kraft can be made into a wide array of bags, boxes, envelopes and e-commerce supplies. Brown kraft has a rustic feel to it, and makes your products look earthier. If you want an environmentally friendly paper, but you don’t want the brown showing, flipside kraft is always an option you can use. For a unique look and greener approach to packaging, try this trend for your next project! Bold Geometry is characterized by very bright and colorful geometric patterns. Stylistically, this trend will draw a lot of attention because it’s very eye-catching. If you prefer something very detailed and colorful in lue of simplistic, this option is a great choice for your packaging! The Clearly White trend is completely on the other end of the spectrum from Bold Geometry. With white type printed on a clear material, this packaging emphasizes the product inside. If you want your packaging to be more neutral, and instead make the contents the focus of the design, this is one of the best ways to do it! If you want a dramatic package, hi contrast is the trend you need to follow. Black and white elements against each other create a bold look that garners a lot of attention. Always sleek and modern, these designs jump out at customers due to the great contrast of the two colors. If you want a strong look reflective of your bold brand, try out this trend! A Wash of Watercolor adds a sense of the artist behind the packaging. Adding handmade elements such as watercolor paint on packaging makes your work feel less designed and more of an artistic expression. Watercolor illustrations and elements feel more personable and create a sense of warmth with your products. If you want to create bright packaging that has more of a man-made feel, this may be the look you want to achieve! If you’re all about simplicity in your packaging, White as the Canvas creates a clean, minimal look. Using white as the background and limited colors in the artwork really makes your designs pop, without looking busy. This trend is best if you love minimalist design, but still want a colorful palette. Curiosity shows that design does not have to be serious to be done well. By using illustrations and pastel colors, the focus of this trend is fun and childlike whimsy. If you’re brand has a lighter feel to it, this may be a look you would like to incorporate into your packaging. No matter what your brand conveys, there is a type of trending packaging that can be suitable to complete your look, whether it’s: typography driven, brightly colored, simplistic, geometric, bold or whimsical! Please contact us at Prime Line Packaging with your ideas, and we’ll do our best to make your packaging feel true to your brand with our unlimited customization options.

Packaging can make a huge impact on people. The quality of your bags and boxes reflect the care you put into your merchandise. Packaging components are an extension of your identity, and branded bags and boxes lets consumers know what a company promises. By presenting beautiful packaging, a message is sent about what your brand values.

Your brand can be more impactful by reinforcing your look throughout various mediums, such as the in-store packaging, displays, and signage. While your look doesn't have to be identical, there should be some unifying factor that makes it cohesive. This can be done in a number of ways, such as the use of color, pattern, typography, a consistent theme, as well as how the bags are treatments or customized.

Bags can be used for so much more than just as a means to carry purchases, though, they can also be a great promotional tool and serve a focal point within a store. Save space and money by making your bags double as signage in order to further advertise things such as: your brand, sales, or holiday promotions. Simple designs in bright colors can make an eye-catching display, as seen in these specialty bags for outlet stores worldwide, that were made for Loft, which line the walls and clothing racks.

A burst of color will grab attention and can create an instant exhibition within a store. These neon pink and purple shoppers immeadiately alert customers of the Clearance Craze promotion and draw excitement to the ongoing sale. This type of tactic can be implemented with limited edition or holiday packaging as a means of drawing customers into the store.

If you want to make your brand more impactful, but don't know how to go about it, please contact us at Prime Line Packaging and we'll help you create something that will surely impress!

Winter is a dreary time of the year when everything is cold and grey. But there is a ray of light amongst the bleak weather, and that is Spring! While you’re stuck inside, hoping for flowers instead of snow, you can start a new project that you can look forward to; planning your next season’s packaging! Spring brings new life, so why shouldn’t you breathe a new energy into your packaging? Don’t let the look of your bags get old and stale; rejuvenate your brand!

Some trends that you might want to include into your designs for spring are bright colors, florals, and products made from recycled materials. For a fun color, try Radiant Orchid, Pantone’s pick for 2014. This is a hue that will be trickled throughout all areas of design, including, but not limited to: fashion, interior decorating, and packaging! This fabulous purple will “intrigue the eye and spark the imagination”. There are many ways how you can make this trend work for you, for example: using it as an accent color, printing the interior of your bags with it, making limited time designs incorporating orchid, as well as using it in your embellishments like custom zippers, ribbons, and handles!

If you feel that color trends are too fleeting, incorporate a timeless pattern into your designs. Spring is a time of rebirth and renewal, therefore nature themed prints are always popular. Floral patterns can add whimsy to any design. They are colorful enough to be noticed, but they can be made neutral so they keep in style. Keeping up with fashionable colors and patterns will keep your brand from becoming tired, but it’s not the only trend one to be considered for a design.

With Earth Day right around the corner, you should consider what ways you can help reduce waste, and comply with regional bag laws. Everyone is becoming more environmentally conscious and in some places, like Austin, Texas, using reusable bags are encouraged over disposable ones. In order to keep up with the ever changing market, people should make packaging that is sustainable, as well as fashionable. Follow the guidelines some of the stricter cities enforce and you know your packaging will be in compliance. For example: make plastic bags at least 2.5 mil and paper bags containing at least 40% pcw or consider reusable bags. By designing with the current bags laws in mind, you don’t have to worry about wasting your time and money on a project that will never come to fruition.

Avoid having your boxes and bags look outdated by following current trends in color, pattern or material. If you are unsure of what would be the most appropriate way to update your look, contact Prime Line Packaging, and we’ll guide you into 2014 with beautiful, new packaging.

Many cities are changing their regulations on the types of bags allowed, and Austin, Texas is really cracking down on bag bags. Bring It Austin is dedicated to removing single use plastic bags from stores. As of March 1st, only reusable bags will be allowed as shoppers in the city, as a way to reduce waste. The eventual goal is to have 90% less trash in landfills by 2014.

This does not mean that plastic is completely outlawed in your packaging; shoppers just can't be so thin that it will immediately be thrown away after one use. These bans mainly apply to in-store shoppers, so not every type of bag will be affected. At the moment, plastic bags used for these purposes are not outlawed: newspaper bags, dry cleaning bags, door-hanger bags, produce and non-checkout bags, garbage bags, bags handed out by non-profits, prescription bags, and paper bags used in restaurant may be lined with single use plastic bags to prevent moisture leaking out.

Some of the restrictions the city will enforce to ensure paper and plastic bags will be in compliance are: -Plastic bags will have to be at least 1 millimeter thick. -Paper bags (currently) need to be made out of at least 40% recycled material, but will need to be made out of at least 80% by March 1st, 2014. -Paper bags larger than 8"x14" will be required to have handles. And if you would rather not have to worry about what materials you can use, there's always the option of using cloth, woven, or fabric bags with handles. There are a variety of materials that one can use in addition to paper or plastic that won't be illegal, such as: cotton, jute, ppnw, muslin, and pp woven. As long as the bag has handles, and is made of fabric, cloth, or is woven, then it will be allowed for in-store use.

While there may be some restriction on the materials one can use on their bags, there are still plenty of design options available in order to make your products unique. Your bags can be: custom printed, embroidered, grommeted, flocked with velvet, detailed with custom ribbons or zippers, screen printed and embellished in a variety of compliable ways!

If you have any questions or concerns about your products and whether or not they will be in compliance with laws like this, please contact us at Prime Line Packaging and we'll clarify things for you!

When starting a new packaging project, what are some things people should consider before they commit to a finished product? There are many qualities one should look for. Aside from aesthetics, you should consider several factors when choosing your bag, such as: the material, the quality of printing, the durability, and the price.

When making your bag, you want to ensure that you choose the best type of material for your project. It wouldn't make sense for you to make a disposable bag out of ppnw or cotton, because those types of material are sturdy and can be repeatedly used without tearing or damage done to the packaging. Some things you should ask your vendor are: what would be the best material to use, is it strong enough to hold your products, if its recommended for reusable purposes, whether or not its recyclable or eco-friendly, and if there is any restrictions on it due to current bag laws.

If you live in an area where there are bag laws in place, you should make sure that your products are in compliance so you don't have to reconceptualize your designs. Currently, there is no unified law, so you have to ensure that you can put your product in locations throughout the country. It would be a waste of your time and money to put out bags and have them pulled of the shelves because they weren't the correct thickness or didn't use a certain percent of recycled materials.

In addition to material, another important factor one should consider when choosing a bag, is the quality of the printing. While you might be able to find a low price, the bags might come out looking cheap. They could be blurry, grainy, or printed so the images are not clear. If you aren't happy with the look the first time, you might need to get it reprinted. It's important that your packaging looks good because its represents your brand to your customers. Bad printing might make consumers think your products are poorly made. You shouldn't sacrifice the quality of your packaging for the cost. Shop around to find printing you'll be proud of at a price that will fit your budget.

Overall, the execution of the packaging is very important. You want to ensure that the entire look reflects your brand accurately. If you were marketing to a child, you wouldn't want something that looks sleek or sophisticated. Everything about your bag, from the colors, handles, design, materials and embellishments should coincide with who your brand is and who you're trying to market to.

There are many factors one should consider for their packaging. If you refer to our handy guide, you shouldn't have any problem! Don't forget to consider Prime Line Packaging for your next packaging project.

At Prime Line, we know that sometimes you want to make beautiful packaging but don’t have the design resources to do so. If that’s the case, we can work with you! Whether you need ideas on how to jazz up your current bags or you need someone to help design your entire look, we have the skills to assist you.

When establishing yourself, you want to have a united look that carries through all elements of your brand, such as: the logo, packaging, storefront, hangtags, etc. It is important that your branding accurately communicates who you are, so consumers can get your message immediately.

We can help you choose the right material, finishes, or embellishments. You might not be knowledgable on what handle would suit your project best or what material would be the sturdiest. But luckily for you, Prime Line works hard to make sure that the client is happy with their packaging.

Our design staff can work with your budget and get you the product you want. Whether you want a sleek, sophisticated look or a rustic inspired collection, we’ll figure out a way to make your vision come to life. There’s many ways you can embellish your packaging with little change to the cost. For a unique bag, you can do a number of things to make it your own creation. Some treatments can include: printed interior, spot varnish, grommets, embossing, custom closures or handles, diecuts, use of pattern, and many others!

What exactly are you looking for with your design? Are you showing off a logo or a photograph? Do you want a tactile texture? Do you have a pattern that highlights your identity? Is there a certain look you’re trying to achieve? The more specific you are with your request, the easier it will be to create the packaging you want.

Please email us at: [email protected] with any inquiries, and we’ll do our best to guide you towards the right packaging at the right price!

Tote bags are an essential accessory that everyone should have. They are lightweight, yet durable, and can be customized in many ways. Since totes can be made in any color, you can ensure your belongings stay safe while you look effortlessly fashionable.

These bags are a convenient way to carry one’s belongings. They aren’t meant for anything specific, which makes them very versatile. Totes are usually larger than a purse, and are often sturdier than a plastic bag. As a result, they can be used in a multitude of ways, such as: a reusable grocery bag, a stylish alternative to a backpack or a gym bag to name a few! This item can accommodate storage needs, as well as giving one a put-together look!

Tote bags are a great promotional tool for stores. Many businesses give them away as a gift with purchase, or use them as their sole packaging. When customers buy something, they are rewarded and get another great item for free! Unlike single-use bags, tote bags can be used repeatedly. Every use of these bags reminds consumers of your brand and will encourage them to return to your store.

Shoppers can also be made out of a variety of materials, for example: ppnw, muslin, or cotton and can be stylized in an infinite number of ways. For instance, they can be made in an any color whatsoever, as well as: dyed, screen printed, stitched, grommetted, embossed, hot stamped, and embellished by adding custom ribbons, zippers, buttons and specialty handles.

No matter what one’s aesthetics are, there will always a tote bag that will complement their style!

Halloween is approaching, and everyone is looking to step into a new persona for the night. People wear costumes and dress up in order to explore different parts of their personalities. Disguises may be fun, but wearing them might make you look unrecognizable or unapproachable. If consumers cannot easily recognize your brand, then it can be overlooked for a more familiar product. In order to be memorable, a brand should have an established identity and should not stray too far from it. Consistency is key in branding. All aspects of your packaging, signage, marketing, and overall look should express who your brand is. If you have a cohesive look, people should be able to identify who you are instantly. Think of large companies, such as Coca-cola, who’s look is so uniform that you could not possibly mistake it for another brand.

How can you create a memorable brand? You can create an identity in a variety of ways, such as: sticking with a color scheme, font, pattern, or a cohesive theme. Your packaging doesn’t have to be identical, but it has to have the same overall feeling. For events like holidays or different seasons, it can be fun to switch up your bags or boxes with some specialty designs. There is nothing wrong with embracing festivities, but it should still feel like an extension of your previously established look.

Although perfect for Halloween, being incognito only makes a brand unrecognizable and causes confusion on what your identity is. Establish a cohesive look and expect more positive reactions for your products.

In recent years, plastic bag bans have many brands switching to twisted handle kraft bags as an alternative. There are a variety of papers one could use for their green shoppers, including, but not limited to: wood-free, brown, bleached, and flip side krafts. With the bag bans in place, it’s logical for individuals to make their paper bags using at least 40% post consumer content.

There are many other ways that twist handle kraft bags can be upgraded. They can be printed with regular or soy-based inks, hot stamped, or spot varnished. No matter what your brand’s identity is, Prime Line will help you to get your packaging krafted to perfection.

In order to develop a cohesive identity for your product, it's important that your packaging reflects what your brand stands for. Terrain sells beautiful garden and home supplies and their packaging makes rustic look very sopisticated. Printed colorful flowers are juxtaposed on brown kraft paper. The logo is subtly placed on the side gusset in order to not overpower the picturesque scene. A twist handle is the finishing touch to make the shopper both elegant and earthy.

Sometimes the nicest things can come in the smallest packages. What could you put in these pouches?

If you haven't had a chance yet, check out our website, facebook, twitter, pinterest, stumbleupon, and linkedin!

If you want a way upgrade to your bags, but don't want to add much more to the cost, a simple solution is to switch the handle! There are a variety of handle styles you can use in your packaging in order to achieve any look. No matter what your brand conveys, there is a style right for you! For upscale packaging, ribbon handles can add an elegant touch. When you want to have an earthy vibe to your bags, add handles made from natural materials, such as cotton rope. And if you're trying to cater to the young adult demographic, drawstring bags are youthful and very trendy. There are unlimited variations of handles, that will fit any look or personality! While handles are a small part of the bag, it doesn't mean that they are excluded from customization options. There are so many ways you can embellish standard handles! They can be custom printed, dyed, stitched, grommetted and treated in a variety of other ways!

If you are unsure of what handle is most appropriate for your project, or you want to give it a little extra pizazz but don't know how, just ask us to help and we'll be sure to handle you with care!

When making bags, you should consider how durable, strong, and environmentally friendly the materials are. Jute is a long, natural fiber that can be spun into thread and cloth. It is completely recyclable and biodegradable, making it an ideal for eco-friendly reusable bags.

Next to cotton, jute is one of the most popular natural materials, due to its abundance, availability, and consumption worldwide. This fiber can also be mixed with a variety of natural and synthetic materials in order to create many different fabrics, such as: burlap, gunny cloth, rope, and twine. Jute is also very strong and durable; making it perfect for packaging. It can be used multiple times, and will help indivisuals stay green by having less waste.

Like many other fabrics, jute has the ability to be customized in an infinite amount of ways, such as custom printing and added embellishments like grommets, zippers, and ribbons. If you want to create a strong and beautiful reusable bag, jute is the answer to your problem!

As people become more aware of their impact on the environment, new restrictions have been placed on bags in order to prevent waste. But just because you have to stay in compliance with the bag laws doesn’t mean your packaging has to be boring!

There are a variety of things you can do with your bags and still abide by the packaging laws. Bags made from heavier gauges of plastic, usually about 2.25 mm or higher, are considered greener because they will be considered reusable. Plastic bags can be custom printed, made out of a colored film, and and can have a variety of handle options. Some examples of the different styles are: t-shirt bags, die cuts, patch handles, folded straps and clip loop. Each style can give the product its own distinctive look.

Many areas have bans on single use paper bags. By making these with post consumer waste content they will be in compliance of the bag laws. Paper bags can be embellished by the printing, hot stamping, and a variety of other customizable additions.

They're are many other materials that you can use in your packaging besides paper and plastic that are also environmentally friendly. Reusable bags are a great alternative can be made of several materials, including: ppnw, cotton, jute, and muslin. There are limitless options on how bags can be decorated, such as with: ribbons, buckles, snaps, embossing, and custom stitching!

Bag Laws may limit some of your material choices, but it shouldn't infringe on your creativity! But before you make your packaging, make sure to check your local laws to ensure that your paper and plastic bags comply with the regulations.

Hangers are items that everyone needs but hardly anyone gives a second thought to. Just because they’re meant to be functional doesn’t mean that they can’t also be fashionable! Everything from the material, functionality, finishes and the embellishments can be customized to suit your brand.

Hangers can be made from a variety of materials, such as: wood, metal, or plastic. Often, they have a simple shape, but they can be rounded or squared. Additionally, they can have clips, hooks, or an extra bar on them in order to secure clothing better. The choice of materials, metal finishes and the shape can make hangers as unique as the garments that hang from them.

Use your brand’s colors, engrave or print your logo on it, flock it with velvet or have a custom printed cotton exterior wrapped and sewn around it; the customization possibilites are endless! There’s no reason you should have to settle on a plain hanger!

Predicted Packaging Trends

Just like in fashion, trends in packaging change from season to season. These are determined through research by color experts and trend watchers in a variety of socio-economical areas, such as: architecture, textiles, house wares, and fashion.

One of the trends that will greatly influence the look of packaging is the industrial look of modern technology. Shiny metallic colors that are often seen in reflective surfaces, such as silvers, jet black, and dark hues of blue, purple and green are expected to be very predominant in 2014. Not only will the colors reflect the modern age, it is expected that very angular and geometric shapes will be used throughout patterns and the packaging shapes. The overall feel will be simplistic and mechanical, with little embellishment. Treatments such as foils, laminations and varnishes complement the industrial feel in packaging. Modern technology greatly impacts all aspects of our lives, and therefore, it is no surprise that it will also serve as a muse for our designs.

While the technological look is understated, on the opposite end of the spectrum, other trends will be more eye-catching. As a result of Brazil hosting the 2014 Football World Cup and the 2016 Olympics, the vibrant culture will be an inspiration to upcoming seasons packaging and design. These events bring people together from all over the world, and as a result, the country will serve as a model for unity and cohesion. Much different than the coldness of technology, these designs will embrace the warmness and culture of people. Joyful events and past times like Carnival and samba music will be translated in a myriad of bold ways, such as bright colors, embellishments and prints.

An additional trend that we might see next year will be soft and romantic. Inspired by nature, we can expect to see a variety of pinks, lavenders, creams and light grays that one would expect to see in a flower garden. Natural cottons, ribbons and lace embellishments are just a few of the ways this look can be achieved. While some of the other color trends might be too extreme for some consumers, these hues are neutral enough to be used in a variety of ways.

If you feel like your packaging is out of date, now is the time to reinvent your look with something modern and trendy!

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