Philippe Taza

Philippe Taza has worked in higher education marketing and recruitment since 2001. He began his higher ed career as a recruitment officer at a private college in Vancouver, BC. Advancing into recruitment management, he developed his skills in online marketing and trained in web analytics to more effectively manage marketing performance. In 2008, Philippe founded Higher Education Marketing, a digital marketing agency dedicated to helping colleges and universities market themselves online, offering expertise and services in lead generation, web design, content development, branding, PPC, SEO, social media and analytics.

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Highlights and discussion of Google's Q3 2013 Higher Education Search Analysis Report, reviewing the state of search and ppc in higher ed

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13 tips to generate more student leads

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13 Tips to Generate More Student Leads

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Discussion of the effect of search rank position on volume of traffic generated by that result. Top 4 position attacts 70% of traffic.

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Chris Penn recently noticed a hidden gem that will very likely help you gain insight about what content your students share most on Twitter. Free analytics directly from Twitter. Learn more via our tip of the week: 

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How to find content ideas for your schools blogs and social media

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How To Find Content Ideas For Your Schools Blogs And Social Media Slide 1 How To Find Content Ideas For Your Schools Blogs And Social Media

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A graduation is the perfect time to boost your students’ engagement. Here are 3 tips to make your graduation ceremony more interactive.

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Just a little taste of what you’re getting into….

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The Canadian Automotive & Trucking Institute in Cambridge, Mississauga and Oshawa is a leader in the Automotive and Transportation career-training sector. Regardless of your age, background or professional standing, CATI’s automotive training programs will help develop the skills needed for an exciting, rewarding career in the automotive industry.

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I have a 3G iPhone now because of the toolkit I could have in my hand when working on AV projects. For live sound gigs, it is very small and convenient to use and I now prefer it over my cumbersome laptop and hand held SPL meters.

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Exam week seems like to good time to consider: what is the value of final exams? In many institutions final exams are becoming a rarity; At Harvard in spring 2009 only 259 of 1137 courses had final exams. So is there still value in having a final exam?

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Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to rely less on traditional advertising, and more on online advertising channels. Higher Education Marketing works to implement an analytics-based culture, directly aligning online marketing goals with recruitment objectives. This data-based approach improves the overall efficiency of marketing strategies and online lead generation, and lets colleges tap into larger prospective student markets.

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As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not mean that schools need to be using all of these products right out of the gate. Gradually, as a school begins to leverage online marketing channels to help their recruiting efforts, they are going to encounter these tools. The more they are capable of interweaving their abilities and technologies, they more successful and efficient their overall marketing will be. The process, however, takes time.

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As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible list of keywords to help them rank well in search engine results and ensure a steady stream of organic website traffic. This list has to involve two types of keywords: branded and non-branded keywords.

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Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to rely less on traditional advertising, and more on online advertising channels. Higher Education Marketing works to implement an analytics-based culture, directly aligning online marketing goals with recruitment objectives. This data-based approach improves the overall efficiency of marketing strategies and online lead generation, and lets colleges tap into larger prospective student markets.

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Google has announced that the new version (version 5) of Google Analytics is now available to everyone. If your school has a Google Analytics account (and you should), you can see the new version for yourself by signing in and clicking the red “New Version” link at the top of the page. For the moment, you can switch back and forth between the old and new.

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After Facebook had moved into its new headquarters, Mark Zuckerberg announced a “space hackathon”, an attempt to decorate the space and personalize it. This could have been anything – spray paint, posters, etc – but the intent was to “hack” the building and give it some sort of Facebook spin. The result? A “space hack” that can be seen from space.

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As we’ve highlighted in the past, there have been numerous changes at Facebook lately. However, the bulk of these changes was only adopted across the board on March 30th, 2012. Since then, your school’s Facebook profile has featured the social network’s new format.