Typefaces of the Restoration, part 1
Typefaces (sometimes erroneously equated with fonts) are a basic element of design, and as such, they can be important parts of how an organization chooses to present itself towards the public. Religious institutions, like churches, are no exception, which makes this a topic of interest when it comes to different parts of the Restoration. This especially applies to the LDS Church. As a proselytizing religion, they like to put lots of effort into uniformity and "brand" recognition. After all, most of us familiar with Mormonism would recognize an LDS chapel with the church logo on its side, or a blue missionary edition of the Book of Mormon, even if the text itself were in a language we do not speak or understand. The LDS Church likes it that way, and they are very careful about keeping their visual identity clean and consistent.
Another important topic when it comes to religion and typefaces is the question of scriptures. The question of what typefaces to use when printing Bibles has been relevant for centuries now. One issue is readability. What is the purpose of the Bible? Do we want a priest to be able to read a pericope from it on the pulpit? Do we want the text to be easily readable for those who study the scriptures often? Do we want the text to be more compact, making the book easier to carry? (A standard 66-book KJV Bible has over 780,000 words.) These questions can sometimes be even more important within Mormonism due to the volume added by extra-Biblical scriptures. The LDS Church famously has scripture bundles called "quads" (KJV Bible + Book of Mormon + Doctrine and Covenants + Pearl of Great Price) or "triples" (same as a quad, sans the Bible). Community of Christ used to have their own "triple" (JST/IV Bible + Book of Mormon + Book of Doctrine and Covenants), and other RLDS groups still print these. Some smaller Mormon groups use other combos, such as the Snufferite "New Covenants" (a JST/IV New Testament + Book of Mormon).
In this post, I would like to show some examples of specific typefaces that are relevant to the Restoration in one way or another. There is no prior knowledge of typefaces or typesetting required, maybe except for the words serif and sans-serif, and the difference between typefaces and fonts. A serif typeface is one that has a small bit attached to the ends of each letter or symbol, like Times New Roman, Bookman, or Garamond. A sans-serif typeface is one that has no serif, such as Arial, Helvetica, or Calibri. A typeface (sometimes font family) is the overall design of a family of text (like Helvetica or Garamond), whereas a font is a specific version made by that may be a variation of a typeface in size, weight, slope, width, etc. (like Helvetica Narrow Bold, Monotype Garamond Italic 36pt, or EB Garamond SemiBold 12pt).
Church Logos
I do not plan to go into the history of the LDS logo pre-1974, but mormonr.org has a really good post about it here.
In 1974, the LDS Church introduced its first official logo:
They used this logo, or a version of it, in all languages. In some cases, it even survived different internationally used names and entities of the LDS Church, such as in Hungary:
[The full name of the LDS Church, "The Church of Jesus Christ of Latter-day Saints", is notoriously hard to translate to some languages due to the two continuous possessive prepositional phrases. The above image shows the change from "Az Újkori Szentek Jézus Krisztus Egyháza" (≈"The Jesus Christ Church of the New Era Saints") to "Jézus Krisztus Mai Szentjei Egyháza" (≈"Church of Today's Saints of Jesus Christ"), two of the four names the LDS Church ever officially used in Hungarian.]
The official logo from 1974 to 1995 used the typeface Baker Signet, slightly modified by the logo's designer, Randall Smith. The typeface was originally designed by Arthur Baker in 1965. It's a serif typeface with a professional look that is easily readable.
The Baker Signet fonts were not only used for the LDS Church logo, but also for the covers and title pages of LDS scriptures starting with 1979, but I will discuss this in a later section.
In 1995, a new logo was designed, meant to visually emphasize Jesus Christ at the centre of the LDS Church. This one was designed by McRay Magleby, and it managed to beat the 21-year record of the previous logo by 4 years, having been used until 2020. The proprietary typeface used for this one, called Deseret, was designed specifically for the logo, and is meant to resemble the lettering on Trajan's Column in Rome. It has more prominent serifs than Baker Signet, which might contribute to a more "serious" look.
This typeface is still used on the current LDS Church logo and as far as I am aware, it was never used for any other purpose. People trying to replicate this logo at home definitely have a much harder time than those trying to create a knockoff of the Baker Signet one. You will not find Deseret on any website for downloadable fonts, free or paid. There are some, however, that come close. It must be emphasized that The Church of Jesus Christ of Latter-day Saints restricts members from using its official symbols, reserving them strictly for official materials. Even if you are not a faithful LDS member, be aware that the LDS Church takes copyright issues very seriously, and attempts to pass a fake logo off as the real one will most certainly draw legal consequences.
That said, a few similar serif typefaces come pretty close, Trajan being the most popular of them. As you can see, the Trajan Pro 3 Regular font comes very close:
The slight differences are obvious to the trained eye, but they are not so obvious that they would be immediately noticeable without an easy way to compare. Another similar typeface is Cinzel. Here, we can see how the Cinzel Regular font is close, but still more noticeably different from Deseret than Trajan is:
Additionally, HTF Requiem seems to be another close relation to Deseret:
The new church logo used since 2020, that includes the Christus statue in its full-size form, still uses Deseret, although the scaling has changed. BYU also uses Deseret, apparently:
However, on their medallion and on their institutional stationeries, BYU officially uses the previously mentioned Requiem typeface.
Another interesting Mormonism-related use of the Deseret-like Trajan was for the logo of the Romney/Ryan 2012 US Presidential campaign. Not to go too deep into conspiracy territory, but I highly doubt the use of Trajan was a concindence here, Mitt Romney being LDS and all.
The kerning is absolutely awful. No wonder Obama won in 2012!
The last Brighamite typeface I want to look at in this section is the one used for exterior stone inscriptions, such as the "HOLINESS TO THE LORD / THE HOUSE OF THE LORD" inscription used on LDS temples. This, to me, seems like the typeface Michelangelo or something very similar.
Michelangelo was designed by Hermann Zapf and introduced in 1950. I believe it's a match. Anyway, let's move on from the Brighamites for a while.
The RLDS logo went through many iterations, although ever since the RLDS Church's name change to Community of Christ in 2001, they have been using the same logo:
It appears on any official Community of Christ material, as well as the Temple in Independence, Missouri. Once again, we're dealing with a typeface with a long history that was only slightly modified for this logo. Its name is Civilité, and its history goes back to 1557 when it was created by the French designer Robert Granjon to imitate formal handwriting of the time. It survived to the digital era and is still used in different iterations. This is how the logo would look like using the Civilite Std Regular font:
Apart from some minor differences (made most obvious by the capital "C"s), it is the same typeface.
I looked into the logos of other denominations within the Restoration, but I did not find any other logos where I believe the typeface used to be iconic and unique. If you know of any, please let me know, and I will investigate.
In part 2 of this post, I will look more into typefaces and fonts used specifically within Restoration scriptures, including but not limited to the Book of Mormon. If you thought part 1 was interesting, stay tuned!











