What are Your Favorite Words?
Hi Tumblr, it’s been a long time since I updated my last post here. Honestly, I have just remembered that I have this account, haha!
OK, if you’re accidentally arriving here on this post, you will read my writing to answer some questions that I’ve got from a short course called Strategy Summer Camp. Mark Pollard, the initiator of this program, asked about my favorite words, the reason why I love those words, and ask me to create a brief love letter containing those words.
Why did he ask that?
In his opinion, a (marketing/brand/advertising) strategist’s main plaything is words, and here’s one of early exercises in in order to accustom ourselves with words.
Alright, here are my answers:
My 5 favorite words are empower, encourage, however, fascinating, and amusing. The reasons why I love ‘empower’ is this word seems containing positive meaning from someone/a thing to make a contribution to others. Similar to that, I like ‘encourage’ because this word is like turning someone to do something good.
What about ‘however’?
Well, actually it’s just because I like to use this word recently to replace ‘but’, particularly in formal situation. I just feel it’s more classy or professional it we use it rather than ‘but’. :D
Fascinating. Usually this word is announced by someone in happy condition or with positive energy, not much different with the last word, “amusing”. Amusing reflects to something that is very funny and usually spoken by someone who has been entertained.
Those are some reasons why I love those words. Next, I have to create a brief love letter. Hmm, since I don’t have any girlfriend, haha, let me write this letter as if it’s for my idol. Please don’t laugh at me. :D
Dear my favorite social media influencer,
Do you know every I open my Instagram, your posting is the only think that I would like to see and expect to be always on my timeline? Sounds weird, but it’s true!
I admire you, the one who loves to empower others. Not only to the society around you, but also you are successfully could encourage your followers from around the world to be a better person.
However, do you know, sometimes you make so many people feel insecure, just because you’re too perfect, haha. I don’t know if I was just kidding or not, but in my view, you and what you’ve been posted on your social media, are fascinating!
Not to be stopped there, Although some people said you can make them feel insecure, at the same time you (and your jokes) are amusing! I can laugh for hours after seeing your ‘stand-up’ contents, haha.
Ok, that’s all from me. I hope I can meet you soon. Thank you!
Sincere,
Rifa Mulyawan
Finished! Finally I did my exercise. I am sorry if it looked like a writing in kids magazine, haha! However the important thing here was I pushed my self to write, to do the exercise, to practice utilizing words as well as to update my first Tumblr post after years, hehe. See you on my next exercise post. Bye!












