Summarise the key findings from your literature research so far.
From the view of perceiving the content, short-form videos provide users a great tool to entertain, to relax, to absorb storytelling through videos combining ads and stories. As short-form video itself has incredible commercial value in this digital era, the majority of studies focus on the monetisation.
It should be added that different categories of short-form videos own their own characteristics, story contemplates and marketing strategies, to specify short-form video research. More importantly, it is sure that short-form love video, to some extent, is indeed a gap within the researches on this topic.
This is indeed a gap where no scholars have explored before.
Reality outweighs the Show.
The role of audiences has been enhanced through interactions. Audiences participate and contribute more in content production and can decide where the story goes.
[ In essence, short-form love video, which can be taken as the condensed and digital edition of reality show and similarly soap opera, contains the rehearsal of relationship, performance art, exaggerations, and emotion engagement. The strengths and shortcomings could be amplified with narrative in limited time. ]
Contributors have strong awareness of the content they post online and are trying to find a balance of commercial goals and entertainment.
There is a strong correlation "between the number of views and the number of likes"(Chen, et al., 2019).
The audience want to chase “fashion”, obtain information, and get preparation for practice(rehearsal).
The common research directions of the scholarly literature of TikTok, mainly including production, consumption, industry and ethics, provide insight into the further research.
Uses and Gratifications Theory(UGT)
On account of review, the rationality can be built when it comes to short-form video applications analysis. On the one hand, users, a self-motivated group of people, are both contributing and consuming content on particular platforms. On the other hand, it is TikTok's original attribute to be a platform gathered user-generated content, instead of a tool to control the dominant social opinions by hegemony. Based on UGT, this study will construct a whole and in-depth image of users' consumption of short-form love video on TikTok and better understand users with this user-centered approach.
The existing literature under consumer society has discussed about the definition, the in-depth exploration of symbolic consumption, the cause and critique, as well as the application of consumer society. Connected with consumerism and capitalism, consumer society still has its utility in terms of consumption behaviour research in the current society. On this basis, social media, particularly the short-form video application as a typical product in digital world of consumption, should be combined with consumer society theory when digging and characterising user consuming behaviours and motivations, to fill the research gap.
Which of these findings are the most interesting to you? Why?
On the topic of the reality show, an interesting finding is that the big fans of reality shows tend to perceive the well-edited content as realistic(Papacharissi and Mendelson, 2007).
This is the only answer I found towards the primary debate in this research field. And it is a great conclusion to confirm that the audiences’ subjective consciousness win their objective consciousness as they believe it is real.
And this finding establishes the foundation of my research in this logic. People perceive these video content as realistic; then they finish value identification while viewing because they find the relationship that they desire here. In this line, audiences, in return, expect similar perfect intimate relationship in reality, but the results always let them down. In short, only when they believe the romance in shows or videos can these digital works reshape people’s cognition.
Which do you most disagree with? Why?
There is a strong correlation "between the number of views and the number of likes"(Chen, et al., 2019).
I'm afraid I have to disagree with this finding the most. Based on my previous experience of operating a TikTok account as an intern, I learned that it is TikTok’s original settings and algorithms that the more liked videos will gain more promotion (views) which correspondingly bring new likes. I would argue that the primary focus should be what is the relation between the content and the number of likes/forwards/comments.
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