The SEO Goldmine No One Talks About: "Content Pruning"
Most SEO experts focus on adding new content, but did you know removing outdated or underperforming pages can actually boost your rankings?
Why?
Google prioritizes quality over quantity. If your website has old, irrelevant, or thin-content pages, they dilute your site’s authority. By strategically pruning them, you send a strong signal to Google that your site is high-value.
How to Prune Content for SEO Gains:
✅ Identify Low-Performing Pages – Use Google Search Console & Analytics to spot pages with little to no traffic.
✅ Decide: Update, Merge, or Delete – If content is outdated, update it. If multiple pages overlap, merge them. If it's useless, delete it!
✅ Redirect Smartly – Set up 301 redirects for deleted pages to prevent broken links.
✅ Improve Internal Linking – Link your best-performing pages together to strengthen authority.
The Result?
🚀 Faster indexing & improved rankings
📉 Lower bounce rates
✅ A stronger, more authoritative website
Most websites have 20-30% of pages dragging them down. Have you ever tried content pruning? Share your experience!
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